Wednesday, October 27, 2021

g-f(2)607 THE BIG PICTURE OF THE DIGITAL AGE (10/27/2021), WSJ, Google Nearly Doubles Profit Behind Red-Hot Ad Market


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"g-f" fishing of golden knowledge (GK) of the fabulous treasure of the digital ageDigital Transformation, Digital-ad market (10/27/2021)  g-f(2)426 

Lessons learned, WSJ 


  • Alphabet Inc.’s Google tallied its highest sales growth in more than a decade and nearly doubled its profit in the third quarter, as smaller businesses poured money into digital ads aimed at customers whose purchases have shifted online.
  • Alphabet said Tuesday that revenue rose 41% to $65.12 billion, its largest in 14 years. It posted a profit of $21.03 billion, nearly three times what it reported before the pandemic.
  • The strong results underscored how the pandemic has turbocharged the company’s core advertising business. With retail foot traffic dwindling, marketers turned to Google to promote their products, delivering in a single year the kind of quarterly sales growth that the search giant typically records over a two-year span.


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                      Lessons learned, WSJ


                      • The red-hot digital-ad market has accelerated this year, with global spending on track to grow 26%, up from earlier projections of 15%, according to GroupM, a media-buying firm. Much of that windfall has flowed to Google, which has a dominant share of world-wide internet searches, digital navigation and online video viewership.
                      • The company’s ad business, led by Search, Maps and YouTube, posted $53.13 billion in sales from advertising, a 43% increase.
                      • Google said its profit for the quarter benefited from an accounting change related to depreciation of its servers and network equipment, which increased net income $460 million.


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                      Lessons learned, WSJ


                      • Google’s cloud-computing business has shown the most promise. After investing heavily over the past few years, the division has begun to gain market share behind leaders Amazon.com Inc. and Microsoft Corp. , which account for 41% and 20% of the market, respectively.
                      • Google, which lags behind with 6% share, reported that cloud sales rose 45% to $4.99 billion in the period. The sales revenue fell short of Wall Street projections for $5.19 billion in revenue, and the company reported an operating loss of $644 million for the unit, which analysts said contributed to investors selling shares in after hours trading.
                      • The company said it expects growth in the next quarter to come from its release of Fitbit products and Pixel phones, as well as subscriptions to YouTube.


                      Some relevant characteristics of this "genioux fact"

                      • Category 2: The Big Picture of the Digital Age
                      • [genioux fact deduced or extracted from WSJ]
                      • This is a “genioux fact fast solution.”
                      • Tag Opportunities those travelling at high speed on GKPath
                      • Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
                      • Type of validity of the "genioux fact". 

                        • Inherited from sources + Supported by the knowledge of one or more experts.


                      References


                      “genioux facts”: The online programme on MASTERING “THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)607, Fernando Machuca, October 27, 2021, blog.geniouxfacts.comgeniouxfacts.comGenioux.com Corporation.


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