Extra-condensed knowledge

By using technology as a tool to empower employees and customers, the largest beer maker in the world now shares qualities of the tech giants of Silicon Valley. In this interview, the first in the Leading With Impact series, Tassilo Festetics and Chris Clearfield, a contributor to MIT Sloan Management Review, discussed the innovation-driven approach.

ULTRA-condensed knowledge

Opportunity, The innovation-driven approach triggers growth, MIT SMR

The innovation-driven approach make the pivot to also become a developer of cutting-edge technologies.

Lesson learned, Technology to build in-house technology products

Festetics has used technology to grow AB InBev’s business capabilities and, over the past few years, has helped the company build a suite of in-house technology products from the ground up.

Lesson learned, Technology empowers to grow everyone

Connecting brewmasters, farmers, shop owners, and other supply chain members with technologies empowers them to spend less time on rote work and more time on tasks that propel the company forward, like dreaming up new beer recipes.

Lesson learned, Every company is a technology company

Technology has become much more of a core competency.

Lesson learned, Everyone gets a chance to learn all the time

You need a very open environment — one that is not restrictive, one where people don’t feel bad for making a mistake. I rarely punish people for mistakes. Mistakes are actually good. The more mistakes you make, the more you learn.

Lesson learned, Intelligent decision-making process

One of our principles is ownership. We all have equity in the company, and that changes the types of discussions we have. It’s not about my opinion or your opinion — it’s about what’s the better thing for the company.

Genioux knowledge fact condensed as an image

Condensed knowledge

Classical CONTEXT of the Digital Age

CONTEXT the Golden Knowledge Path ("GKPath") digital highway

"genioux facts", the online programme on MASTERING “THE BIG PICTURE OF THE DIGITAL AGE”, builds The Golden Knowledge Path (GKPath) to accelerate everyone's success in the digital age.

The inverted mini pyramid of knowledge that is essential to travel on the Golden Knowledge Path ("GKPath") highway.

g-f(2)256 The Big Picture of the Digital Age (5/2/2021), geniouxfacts, The fundamental knowledge mini-pyramid for traveling on the "GKPath" highway.

g-f(2)261 The Big Picture of the Digital Age (5/5/2021), geniouxfacts, You are unique. Grow without limits in the digital age.
g-f(2)257 The Big Picture of the Digital Age (5/3/2021), geniouxfacts, At any moment you take the fastest path (GKPath) to your greatness.
g-f(2)254 The Big Picture of the Digital Age (5/1/2021), geniouxfacts, The Golden Knowledge Path (GKPath) to accelerate everyone's success.
g-f(2)260 The Big Picture of the Digital Age (5/4/2021), geniouxfacts, Alerts, Warnings and Relevant Lessons Learned Traveling at High Speed on GKPath.

Multiple updates for those traveling at high speed on GKPath

Opportunity, The innovation-driven approach triggers growth, MIT SMR

The innovation-driven approach make the pivot to also become a developer of cutting-edge technologies.

Lesson learned, Technology to build in-house technology products

Festetics has used technology to grow AB InBev’s business capabilities and, over the past few years, has helped the company build a suite of in-house technology products from the ground up.

Lesson learned, Technology empowers to grow everyone

Connecting brewmasters, farmers, shop owners, and other supply chain members with technologies empowers them to spend less time on rote work and more time on tasks that propel the company forward, like dreaming up new beer recipes.

Lesson learned, Every company is a technology company

Technology has become much more of a core competency.

Lesson learned, Everyone gets a chance to learn all the time

You need a very open environment — one that is not restrictive, one where people don’t feel bad for making a mistake. I rarely punish people for mistakes. Mistakes are actually good. The more mistakes you make, the more you learn.

Lesson learned, Intelligent decision-making process

One of our principles is ownership. We all have equity in the company, and that changes the types of discussions we have. It’s not about my opinion or your opinion — it’s about what’s the better thing for the company.

Category 2: The Big Picture of the Digital Age

[genioux fact deduced or extracted from MIT SMR]

This is a “genioux fact fast solution.”

Tag Multiple updates for those traveling at high speed on GKPath

Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).

Type of validity of the "genioux fact".

Inherited from sources + Supported by the knowledge of one or more experts.

Authors of the genioux fact

Fernando Machuca

References

How a Startup Mindset Brews Innovation at a Global Scale, Tassilo Festetics, interviewed by Chris Clearfield, June 02, 2021, MIT Sloan Management Review, MIT SMR.

ABOUT THE AUTHORS

At the time of this interview, which took place before the COVID-19 pandemic, Tassilo Festetics was the vice president of global solutions at Anheuser-Busch InBev. He is now general partner at the Growth Equity Fund, a department within ZX Ventures, the growth and innovation group at AB InBev. Chris Clearfield is a coach and consultant who works with engineers, software developers, and C-suite executives to solve complex problems. He is also coauthor of Meltdown: What Plane Crashes, Oil Spills, and Dumb Business Decisions Can Teach Us About How to Succeed at Work and at Home (Penguin Press, 2018).