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Opportunity, A lesson for every business, Inc.

Success has a funny way of influencing perception. The more successful you are, the more attention you draw, and the less forgiving people are when they feel like you're behaving less than graciously. That's exactly how people feel about the company Tim Cook inherited from Apple's iconic founder, Steve Jobs.
To be clear, this isn't a criticism of Cook specifically. It's not even meant to be a criticism of Apple as much as it's a lesson for every business.

Lesson learned, The most important brand asset is trust

Apple's single most important brand asset is trust. That's actually true for any company. Apple, in particular, has built that trust over years of prioritizing the things that matter most to users, like quality products, a superior experience, and taking a stand on protecting their privacy--something that stands out in a tech industry so focused on monetizing your every interaction.

Lesson learned, When it comes to trust, perception is everything

Apple is giving the impression that its primary goal isn't the customer experience, or even protecting privacy, but protecting the company's bottom line. That goes against what people love the most about Apple, and it's a real problem--even if the reality is far more nuanced. When it comes to trust, perception is everything.

Alert, With success, you can easily lose perspective

One of the challenges that comes with success is that you can easily lose perspective. It can distort the way you make decisions, and how you measure whether they're right or wrong. Success covers up a multitude of problems. The thing is, it doesn't eliminate them.

Warning, Apple has problems with developers, employees, users, congress

For a company like Apple, with so much success it's easy to overlook the problems. Make no mistake, however, they're still there lurking under the surface. Until now, that is.

Genioux knowledge fact condensed as an image

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Classical CONTEXT of the Digital Age

CONTEXT the Golden Knowledge Path ("GKPath") digital highway

"genioux facts", the online programme on MASTERING “THE BIG PICTURE OF THE DIGITAL AGE”, builds The Golden Knowledge Path (GKPath) to accelerate everyone's success in the digital age.

The inverted mini pyramid of knowledge that is essential to travel on the Golden Knowledge Path ("GKPath") highway.

g-f(2)256 The Big Picture of the Digital Age (5/2/2021), geniouxfacts, The fundamental knowledge mini-pyramid for traveling on the "GKPath" highway.

g-f(2)261 The Big Picture of the Digital Age (5/5/2021), geniouxfacts, You are unique. Grow without limits in the digital age.
g-f(2)257 The Big Picture of the Digital Age (5/3/2021), geniouxfacts, At any moment you take the fastest path (GKPath) to your greatness.
g-f(2)254 The Big Picture of the Digital Age (5/1/2021), geniouxfacts, The Golden Knowledge Path (GKPath) to accelerate everyone's success.
g-f(2)260 The Big Picture of the Digital Age (5/4/2021), geniouxfacts, Alerts, Warnings and Relevant Lessons Learned Traveling at High Speed on GKPath.

The big picture of the digital age
Opportunities those travelling at high speed on GKPath

Opportunity, A lesson for every business, Inc.

Success has a funny way of influencing perception. The more successful you are, the more attention you draw, and the less forgiving people are when they feel like you're behaving less than graciously. That's exactly how people feel about the company Tim Cook inherited from Apple's iconic founder, Steve Jobs.
To be clear, this isn't a criticism of Cook specifically. It's not even meant to be a criticism of Apple as much as it's a lesson for every business.

Lesson learned, The most important brand asset is trust

Apple's single most important brand asset is trust. That's actually true for any company. Apple, in particular, has built that trust over years of prioritizing the things that matter most to users, like quality products, a superior experience, and taking a stand on protecting their privacy--something that stands out in a tech industry so focused on monetizing your every interaction.

Lesson learned, When it comes to trust, perception is everything

Apple is giving the impression that its primary goal isn't the customer experience, or even protecting privacy, but protecting the company's bottom line. That goes against what people love the most about Apple, and it's a real problem--even if the reality is far more nuanced. When it comes to trust, perception is everything.

Alert, With success, you can easily lose perspective

One of the challenges that comes with success is that you can easily lose perspective. It can distort the way you make decisions, and how you measure whether they're right or wrong. Success covers up a multitude of problems. The thing is, it doesn't eliminate them.

Warning, Apple has problems with developers, employees, users, congress

For a company like Apple, with so much success it's easy to overlook the problems. Make no mistake, however, they're still there lurking under the surface. Until now, that is.

Category 2: The Big Picture of the Digital Age

[genioux fact deduced or extracted from INC.]

This is a “genioux fact fast solution.”

Tag Opportunities those travelling at high speed on GKPath

Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).

Type of validity of the "genioux fact".

Inherited from sources + Supported by the knowledge of one or more experts.

Authors of the genioux fact

Fernando Machuca

References

Tim Cook's Apple Is Facing the Unthinkable: Cracks in Its Perfectly Polished Image, Jason Aten, August 2, 2021, INC., Microsoft News.

ABOUT THE AUTHORS

Jason Aten

Jason Aten (@jasonaten) writes the Tech Inc. column about the intersection of technology and business. He regularly writes about big tech companies, the coolest new gadgets, cybersecurity and digital privacy, e-commerce, and the streaming wars. Bio and contact information are available at www.jasonaten.net.