Thursday, July 29, 2021

g-f(2)398 THE BIG PICTURE OF THE DIGITAL AGE (7/29/2021), BCG, Why the New Competitive Advantage Demands Sustainability




ULTRA-condensed knowledge


Opportunity, Adopting sustainable business model innovation (SBM-I), BCG
  • Adopting sustainable business model innovation (SBM-I) enables companies to refresh business strategies and create innovative business models to optimize for business, environmental, and societal value.
    Opportunity, SBM-I benefits
      • SBM-I helps companies create environmental and societal surpluses (net environmental and societal benefits) and connects them to the drivers of business advantage and value creation. 
      • In this way, companies boost and deliver total shareholder return, total societal impact (the total benefit to society from a company’s products, services, operations, core capabilities, and activities), and environmental, social, and governance performance.
                Lessons learned, How far along companies are in creating SMB-Is
                  • To understand just how far along companies are in creating sustainable business models, we examined 300 corporate sustainability initiatives. Of those, 85 were cases of a sustainable business model innovation creating environmental and societal surpluses and business value.
                  • While all these companies took significant steps on their quest for SBM-I, few captured the full potential of SBM-I.
                    • We classified 50% of the cases as initiative leaders.
                    • Twenty-five percent took an extra step and were ecosystem leaders. 
                    • 25% emerged as front-runners. 

                          Genioux knowledge fact condensed as an image


                          Condensed knowledge


                          Opportunity, Adopting sustainable business model innovation (SBM-I), BCG
                          • Adopting sustainable business model innovation (SBM-I) enables companies to refresh business strategies and create innovative business models to optimize for business, environmental, and societal value.
                            Opportunity, SBM-I benefits
                              • SBM-I helps companies create environmental and societal surpluses (net environmental and societal benefits) and connects them to the drivers of business advantage and value creation. 
                              • In this way, companies boost and deliver total shareholder return, total societal impact (the total benefit to society from a company’s products, services, operations, core capabilities, and activities), and environmental, social, and governance performance.
                                        Lessons learned, How far along companies are in creating SMB-Is
                                          • To understand just how far along companies are in creating sustainable business models, we examined 300 corporate sustainability initiatives. Of those, 85 were cases of a sustainable business model innovation creating environmental and societal surpluses and business value.
                                          • While all these companies took significant steps on their quest for SBM-I, few captured the full potential of SBM-I.
                                            • We classified 50% of the cases as initiative leaders.
                                            • Twenty-five percent took an extra step and were ecosystem leaders. 
                                            • 25% emerged as front-runners. 

                                                Category 2: The Big Picture of the Digital Age

                                                [genioux fact deduced or extracted from BCG]

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                                                Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).

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                                                • Inherited from sources + Supported by the knowledge of one or more experts.


                                                Authors of the genioux fact

                                                Fernando Machuca


                                                References


                                                ABOUT THE AUTHORS


                                                David Young


                                                Managing Director & Senior Partner, BCG Henderson Institute

                                                Dave Young returned to Boston Consulting Group in April 2016, and leads the firm's total societal impact and sustainability work globally, and is a BCG Henderson Institute Fellow. Dave works closely with the leaders of the Social Impact practice to assist clients with efforts at the intersection of social impact, the firm's Public Sector practice, and the private sector. He also engages with BCG's Grow Africa team, tapping the vast experience he gained in that region during his time away from BCG and his exposure to Africa since 1976.


                                                Martin Reeves


                                                Managing Director & Senior Partner, Chairman of the BCG Henderson Institute

                                                Martin Reeves is chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG.

                                                Martin is a regular contributor to HBR, MIT SMR, Fortune and other management journals on business strategy and management.


                                                Marine Gerard


                                                Project Leader; Ambassador, BCG Henderson Institute

                                                Marine Gerard is currently an ambassador at Boston Consulting Group’s Henderson Institute, exploring how companies can undertake and drive successful Sustainable Business Model Innovation (SBM-I) to address society’s most pressing environmental and social challenges in ways that unlock new opportunities for business value creation and competitive advantage.

                                                 

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