Saturday, September 4, 2021

g-f(2)471 THE BIG PICTURE OF THE DIGITAL AGE, geniouxfacts, Golden knowledge (GK) in the digital customer experience (9/4/2021)


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"g-f" fishing of golden knowledge (GK) of the fabulous treasure of the digital age, GK in the digital customer experience (9/4/2021)  g-f(2)426 

Opportunity, 5 things executives should do now to help teams prepare for a “cookieless” future, CNBC
  • There is perhaps no more urgent application of digital transformation than delivering an exceptional digital customer experience.
  • A study by Adobe released earlier this year found that 60% of personalization use cases depend on third-party cookies. 
  • As consumers have become savvier about how brands use their data, they’ve demanded greater transparency and control.
  • The clock is ticking. For brands that are prioritizing the shift to digital, cookieless is a key opportunity to raise the bar for customer relationships, and to distance themselves from the competition. 
  • 5 things executives should do now to help teams prepare for a “cookieless” future, Anil Chakravarthy, Executive Vice President and General Manager, Digital Experience Business and Worldwide Field Operations, Adobe, Paid post for Adobe, September 4, 2021, CNBC.
            Opportunity, What It Takes to Build a Standout Digital Customer Experience, CMSWire
            • Digital customer experience (CX)  is the primary focus for businesses now and for the foreseeable future. 
            • An Appnovation report (pdf) from earlier this year found consumers expect brands “to deliver more online experiences and create more digitally-enabled in-person experiences that include touchless technologies.” The same report also found over half of those surveyed (53%) think that online and digital experiences will eventually become more important than in-person. 
            • What It Takes to Build a Standout Digital Customer Experience, Janelle Estes, September 3, 2021, CMSWire.
                                      Opportunity, The 360-Degree Customer View Has Changed: Have Your Data Strategies?, CMSWire
                                      • Never before have we seen a faster or greater shift to online transactions as we have since the start of the pandemic.
                                      • Combining First- and Next-Generation Techniques for Data Matching. New data types have brought new opportunities to serve customers with increased relevance, better timing and personalized interactions that make transactions easier.
                                      • The 360-Degree Customer View Has Changed: Have Your Data Strategies?, Monica Mullen, September 3, 2021, CMSWire.
                                                Opportunity, 2021 Digital Customer Experience Report: Data and insights from 400+ executives, VentureBeat, CMSWire

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                                                Opportunity, 2021 Digital Customer Experience Report: Data and insights from 400+ executives, VentureBeat, CMSWire
                                                • Personalization is no longer a nice-to-have — it’s table stakes. Same goes for delivering exceptional customer experiences. 
                                                • Organizations need to innovate, pivot, or stay the course, but sticking to tried-and-true methods might not work these days.
                                                • The Research department of CMSWire conducts an annual survey on the state of digital customer experience, asking executives and practitioners for their insight into where DCX is headed in the coming years. Results from the 2021 survey suggest that the DCX space is bound for upheaval — if it hasn’t happened already.
                                                  • 34% of survey respondents believe delivering quality digital customer experiences is very important to their organization, with an additional 46% calling it very important.
                                                  • Top customer experience investment priorities according to survey respondents are analytics, insights, and dashboarding (51%); customer journey analysis and optimization (37%) and web CMS platforms (36%).
                                                  • Challenges to DCX implementation persist, even as 80% of organizations believe improving digital customer experiences is critical for organizational success. Budget is always a concern and 46% of survey respondents call limited budgets or resources challenging to overcome. Beyond budget, however, come a myriad of other roadblocks to delivering exceptional customer experiences, such as siloed systems and fragmented customer data (37%), limited cross-department collaboration (34%) and outdated technology or processes (29%).
                                                • 2021 Digital Customer Experience Report: Data and insights from 400+ executives, Tim Harnett, CMSWire, Sponsored, August 30, 2021, VentureBeat.


                                                Some relevant characteristics of this "genioux fact"

                                                • Category 2: The Big Picture of the Digital Age
                                                • [genioux fact deduced or extracted from geniouxfacts]
                                                • This is a “genioux fact fast solution.”
                                                • Tag Opportunities those travelling at high speed on GKPath
                                                • Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
                                                • Type of validity of the "genioux fact". 

                                                  • Inherited from sources + Supported by the knowledge of one or more experts.


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