g-f(2)2728 Beyond Bias: Embracing the Longevity Economy

 

genioux Fact post by Fernando Machuca and Gemini

Introduction

The article "Uncover the Ageism Hiding in Your Organization" by Matthew Lifschultz sheds light on the pervasive issue of ageism in the workplace and marketplace. It highlights the untapped potential of the longevity economy and the human costs of age-related biases. The Age AWARE Audit framework is introduced as a tool for organizations to identify and address hidden ageist practices, fostering inclusivity and seizing opportunities in the growing market of older adults.

genioux GK Nugget

"Ageism, often overlooked, significantly impacts both individuals and businesses, hindering the full potential of the longevity economy." — Fernando Machuca and Gemini, August 7, 2024

genioux Foundational Fact

Ageism, a form of bias against older adults, is widespread and often unconscious, leading to missed opportunities in the workplace and marketplace. The Age AWARE Audit framework offers a systematic approach to identify and address ageist practices, promoting inclusivity and tapping into the potential of the longevity economy.

The 10 Most Relevant genioux Facts

1. The longevity economy, driven by the over-50 population, represents a significant economic force with substantial purchasing power and contributions to the workforce.
2. Ageism, despite being prevalent, remains largely invisible and socially accepted, impacting individuals' sense of belonging and opportunities.
3. Companies often overlook the potential of older adults as both consumers and employees, missing out on valuable talent and market share.
4. The Age AWARE Audit framework focuses on five key areas: Accessibility/design, Workplace, Adaptability, Representation, and Engagement.
5. Age-aware companies prioritize inclusivity by considering the needs and preferences of older adults in product design, marketing, and workplace practices.
6. Addressing ageism requires a proactive approach, including involving older adults in design and testing, implementing age-inclusive policies, and challenging stereotypes in communication.
7. By uncovering and addressing hidden ageist practices, organizations can enhance their brand reputation, attract diverse talent, and tap into the growing market of older consumers.
8. Age awareness should be viewed as a strategic advantage, not just a compliance issue, leading to innovation, improved customer experiences, and increased market share.
9. The audit process should be ongoing, involving continuous feedback and measurement to track progress and ensure sustained change.
10. Embracing age diversity and inclusivity fosters a more vibrant and resilient workplace culture, benefiting individuals and organizations alike.

Conclusion

The article serves as a call to action for organizations to recognize and address ageism within their operations. By adopting the Age AWARE Audit framework and actively promoting inclusivity, businesses can unlock the potential of the longevity economy, create a more equitable workplace, and foster a society that values the contributions of all individuals, regardless of age.

REFERENCES

The g-f GK Context

Matthew Lifschultz, Uncover the Ageism Hiding in Your Organization, MIT Sloan Management Review, August 7, 2024.

ABOUT THE AUTHOR

Matthew Lifschultz is the founder of Age AWARE, a strategic consulting practice, and co-editor of Paths to Leadership in the Senior Living Industry (Springer, 2021). 

Classical Summary of the Article

This article explores the pervasive issue of ageism in today's businesses, highlighting the missed opportunities in both talent acquisition and market reach. Ageism, often unconscious, results in the marginalization of older adults, despite their significant contributions to the economy and workforce. The author, Matthew Lifschultz, introduces the "Age AWARE Audit" framework, a five-part tool designed to help organizations identify and address hidden ageist practices. Through probing questions and real-world examples, the framework encourages businesses to examine their accessibility, workplace practices, adaptability to demographic shifts, representation of older adults, and engagement strategies. By actively uncovering and addressing ageism, companies can unlock the potential of the longevity economy, foster inclusivity, and achieve sustainable growth.

Matthew Lifschultz

Matthew Lifschultz is a prominent figure in the senior living industry, known for his strategic insights and leadership expertise. He is the founder of Age AWARE, a strategic consulting practice that focuses on enhancing leadership and organizational effectiveness within the senior living sector¹.

Matthew co-edited the influential book "Paths to Leadership in the Senior Living Industry" (Springer, 2021), which provides a comprehensive overview of leadership in the senior living and care industry¹². The book assembles insights from many of the industry's great leaders, offering strategies for success and discussing the future of leadership in this dynamic, mission-focused field².

Matthew's academic background is equally impressive. He holds a Master of Aging Services Management from the University of Southern California, a JD from Fordham Law School, and a B.A. in Economics from the University of Pennsylvania². He also studied Public Finance at NYU’s Wagner School of Public Service².

In his consulting practice, Matthew advises companies and individuals on communications, public image, and leadership, helping them navigate the complexities of the senior living industry². His work has had a significant impact on promoting meaning and purpose in corporate culture, making informed decisions, and finding competitive advantages through technology, training, and team-building².

For more information about Matthew Lifschultz and his work, you can explore the [Paths to Leadership in the Senior Living Industry] book.

Source: Conversation with Copilot, 8/7/2024

(1) Paths to Leadership in the Senior Living Industry | SpringerLink. https://link.springer.com/book/10.1007/978-3-030-53966-5.

(2) Paths to Leadership in the Senior Living Industry by Matthew Lifschultz .... https://www.barnesandnoble.com/w/paths-to-leadership-in-the-senior-living-industry-matthew-lifschultz/1137337892.

(3) Paths to Leadership in the Senior Living Industry | SpringerLink. https://link.springer.com/book/10.1007/978-3-030-53966-5.

(4) USC Leadership in Senior Living Book. https://gero.usc.edu/2021/09/15/usc-leadership-in-senior-living-book/.

The categorization and citation of the genioux Fact post

Categorization

This genioux Fact post is classified as Bombshell Knowledge which means: The game-changer that reshapes your perspective, leaving you exclaiming, "Wow, I had no idea!"

Type: Bombshell Knowledge, Free Speech

g-f Lighthouse of the Big Picture of the Digital Age [g-f(2)1813, g-f(2)1814]

• Daily g-f Fishing GK Series
• Game On! Mastering THE TRANSFORMATION GAME in the Arena of Sports Series

Angel sponsors                  Monthly sponsors

g-f(2)2728: The Juice of Golden Knowledge

GK Juices or Golden Knowledge Elixirs

REFERENCES

“genioux facts”: The online program on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)2728, Fernando Machuca and Gemini, August 7, 2024, Genioux.com Corporation.

The genioux facts program has established a robust foundation of over 2727 Big Picture of the Digital Age posts [g-f(2)1 - g-f(2)2627].

List of Most Recent genioux Fact Posts

genioux GK Nugget of the Day

"genioux facts" presents daily the list of the most recent "genioux Fact posts" for your self-service. You take the blocks of Golden Knowledge (g-f GK) that suit you to build custom blocks that allow you to achieve your greatness. — Fernando Machuca and Bard (Gemini)

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Recent 2023

g-f(2)1936 Unlock Your Greatness: Today's Daily Dose of g-f Golden Knowledge (2023)

g-f(2)924 THE NEW WORLD (2/11/2022), WHO, Ensuring artificial intelligence (AI) technologies for health benefit older people

ULTRA-condensed knowledge

"g-f" fishing of golden knowledge (GK) of the fabulous treasure of the digital age, The New World, Artificial Intelligence (2/11/2022)  g-f(2)426 

Opportunity, WHO  

EXCEPTIONAL “Full Pack Golden Knowledge Container”

Ensuring artificial intelligence (AI) technologies for health benefit older people

Golden knowledge (GK) Juice

• "The implicit and explicit biases of society, including around age, are often replicated in AI technologies," said Alana Officer, unit head of Demographic Change and Healthy Ageing at WHO, in a post online. "To ensure that AI technologies play a beneficial role, ageism must be identified and eliminated from their design, development, use and evaluation."
• A new policy brief, Ageism in artificial intelligence for health, released by the World Health Organization (WHO) presents legal, non-legal and technical measures that can be used to minimize the risk of exacerbating or introducing ageism through these technologies.

Genioux knowledge fact condensed as an image

LIVE Launch of the @UN global report on ageism. #AWorld4AllAges

References

Ensuring artificial intelligence (AI) technologies for health benefit older people, Departmental news, February 9, 2022, WHO.

ABOUT THE AUTHORS

The World Health Organization (WHO)

Extracted from Wikipedia

The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. The WHO Constitution states its main objective as "the attainment by all peoples of the highest possible level of health". Headquartered in Geneva, Switzerland, it has six regional offices and 150 field offices worldwide.

The WHO's mandate seeks and includes: working worldwide to promote health, keeping the world safe, and serve the vulnerable. It advocates that a billion more people should have: universal health care coverage, engagement with the monitoring of public health risks, coordinating responses to health emergencies, and promoting health and well-being. It provides technical assistance to countries, sets international health standards, and collects data on global health issues. A publication, the World Health Report, provides assessments of worldwide health topics. The WHO also serves as a forum for discussions of health issues.

The WHO has played a leading role in several public health achievements, most notably the eradication of smallpox, the near-eradication of polio, and the development of an Ebola vaccine. Its current priorities include communicable diseases, particularly HIV/AIDS, Ebola, COVID-19, malaria and tuberculosis; non-communicable diseases such as heart disease and cancer; healthy diet, nutrition, and food security; occupational health; and substance abuse. Its World Health Assembly, the agency's decision-making body, elects and advises an executive board made up of 34 health specialists. It selects the director-general, sets goals and priorities, and approves the budget and activities. The director-general is Tedros Adhanom Ghebreyesus of Ethiopia.

Alana Officer

Extracted from WEF

Alana’s academic background spans Podiatric Medicine, Applied Science (Exercise and Sports Science) and Public Health. Prior to joining WHO in July 2006, Alana held a number of clinical, technical and managerial positions working on health, disability, rehabilitation and development in West and Central Africa, Europe, South Asia, the Middle East and the Western Pacific.

From 2007 to 2014, Alana coordinated WHO's work on disability and rehabilitation where she lead the development of such landmark resources as the WHO global disability action plan 2014–2021: Better health for all people with disability (2014), the World report on disability (2011) and the Guidelines on community-based rehabilitation (2010) amongst many others.

Alana joined the Department of Ageing and Life course in July 2014 to lead the development of the World Report on Ageing and Health, which was published in October 2015. She currently overseas the Organizations work on age-friendly environments (including the Global Network on Age-friendly Cities and Communities and the Global Campaign to Combat Ageism) and external partnerships (including the Platform for Innovation and Change).

Extra-condensed knowledge

Lessons learned, WHO 

Golden knowledge (GK) Juice

• The following eight considerations could ensure that AI technologies for health address ageism and that older people are fully involved in the processes, systems, technologies and services that affect them. 

1. Participatory design of AI technologies by and with older people
2. Age-diverse data science teams
3. Age-inclusive data collection
4. Investments in digital infrastructure and digital literacy for older people and their health-care providers and caregivers
5. Rights of older people to consent and contest
6. Governance frameworks and regulations to empower and work with older people
7. Increased research to understand new uses of AI and how to avoid bias
8. Robust ethics processes in the development and application of AI

Condensed knowledge

• CONTEXT: The Golden Knowledge Path ("GKPath") digital highway
• Opportunity, Discovering and exploiting the treasure of the digital age
  • "genioux facts", the online programme on MASTERING “THE BIG PICTURE OF THE DIGITAL AGE”, builds The Golden Knowledge Path (GKPath) digital highway to discovering and exploiting the treasure of the digital age, accelerating everyone's success in the digital age. g-f(2)254, g-f(2)260, g-f(2)261, g-f(2)251, g-f(2)312, g-f(2)256, g-f(2)257, g-f(2)272, g-f(2)271, g-f(2)270, g-f(2)268, g-f(2)269, g-f(2)289, g-f(2)283, g-f(2)287, g-f(2)313, g-f(2)293, g-f(2)294, g-f(2)296, g-f(2)298  
  • The inverted mini pyramid of knowledge, g-f(256), is essential to travel on the "GKPath" highway.
  • g-f(2)256 The Big Picture of the Digital Age (5/2/2021), geniouxfacts, The fundamental knowledge mini-pyramid for traveling on the "GKPath" highway.
• Key "genioux facts" to travel on the "GKPath" highway.
• g-f(2)261 The Big Picture of the Digital Age (5/5/2021), geniouxfacts, You are unique. Grow without limits in the digital age.
• g-f(2)257 The Big Picture of the Digital Age (5/3/2021), geniouxfacts, At any moment you take the fastest path (GKPath) to your greatness.
• g-f(2)254 The Big Picture of the Digital Age (5/1/2021), geniouxfacts, The Golden Knowledge Path (GKPath) to accelerate everyone's success.
• g-f(2)260 The Big Picture of the Digital Age (5/4/2021), geniouxfacts, Alerts, Warnings and Relevant Lessons Learned Traveling at High Speed ​​on GKPath.

Lessons learned, WHO

The policy brief aligns with the messages of the Global report on ageism

Golden knowledge (GK) Juice

• The policy brief aligns with the messages of the Global report on ageism which serves as the basis for the Global Campaign to Combat Ageism. Produced by WHO in collaboration with OHCHR, UNDESA and UNFPA and launched in March 2021, the Global report on ageism notes that ageism is both highly prevalent and harmful but can be eliminated. 
• Global report on ageism: executive summary
• The Global report on ageism outlines a framework for action to reduce ageism including specific recommendations for different actors (e.g. government, UN agencies, civil society organizations, private sector). It brings together the best available evidence on the nature and magnitude of ageism, its determinants and its impact. It outlines what strategies work to prevent and counter ageism, identifies gaps and proposes future lines of research to improve our understanding of ageism.

Some relevant characteristics of this "genioux fact"

• Category 2: The Big Picture of the Digital Age
• [genioux fact deduced or extracted from WHO]
• This is a “genioux fact fast solution.”
• Tag Opportunities those travelling at high speed on GKPath
• Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
• Type of validity of the "genioux fact". 

• Inherited from sources + Supported by the knowledge of one or more experts.

• Authors of the genioux fact
• Fernando Machuca

References

“genioux facts”: The online programme on MASTERING “THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)924, Fernando Machuca, February 11, 2022, blog.geniouxfacts.com, geniouxfacts.com, Genioux.com Corporation.

ABOUT THE AUTHORS

Fernando Machuca

CEO ‎Genioux.com Corporation

PhD with awarded honors in computer science in France

Fernando is the director of "genioux facts". He is the entrepreneur, researcher and professor who has a disruptive proposal in The Digital Age to improve the world and reduce poverty + ignorance + violence. A critical piece of the solution puzzle is "genioux facts". The Innovation Value of "genioux facts" is exceptional for individuals, companies and any kind of organization.

Key “genioux facts”

• Some relevant and recent "genioux facts" from the g-f golden knowledge pyramid to master the big picture of the digital age.
  Opportunities those travelling at high speed on GKPath
  • Opportunities updates (2/11/2022) for those traveling at high speed on GKPath!
  • Tag Alerts those traveling at high speed on GKPath

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• A list of relevant "genioux facts" that describe a "Classical CONTEXT" of the Digital Age
1. g-f(2)45 "The Big Picture of the Digital Age": Knowledge opens the way to staggering opportunities, risks and challenges
2. g-f(2)50 The Big Picture of the Digital Age: Mines of Golden Knowledge Growing Every Day
3. g-f(2)74 THE BIG PICTURE OF THE DIGITAL AGE: Rapid change, incertitude and disruption, in a hypercompetitive environment
4. g-f(1)28 The pyramid of knowledge of a “genioux fact”: From GOLD FRUITS to GOLD JUICES
5. g-f(2)51 The Big Picture of the Digital Age: The Value of Golden Knowledge is Relative
6. g-f(2)99 THE BIG PICTURE OF THE DIGITAL AGE, The “genioux facts”: Essential knowledge to unleash your limitless growth.
7. g-f(2)75 THE BIG PICTURE OF THE DIGITAL AGE: “Infinite Learners” to keep pace with change, incertitude and disruption, in a hypercompetitive environment
8. g-f(2)151 The Big Picture of the Digital Transformation, 3/1/2021, geniouxfacts, How To Succeed At Business Digital Transformation.
9. g-f(2)153 The Big Picture of Business Artificial Intelligence (3/3/2021) in a Single “g-f KBP” Chart
10. g-f(2)174 THE BIG PICTURE OF THE DIGITAL AGE (3/20/2021), geniouxfacts, Executive guide of golden knowledge to fire up your unlimited growth.
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