Tuesday, February 8, 2022

g-f(2)910 THE NEW WORLD (2/8/2022), Accenture, Fjord Trends 2022: The new fabric of life




ULTRA-condensed knowledge


"g-f" fishing of golden knowledge (GK) of the fabulous treasure of the digital ageThe New World, Global Leaders, Trends (2/8/2022)  g-f(2)426 


OPPORTUNITY, geniouxfacts  

EXCEPTIONAL “Full Pack Golden Knowledge Container”



We’ve had two years of disruption to the systems on which society is run, and it’s taking its toll. There are challenging times ahead, but we believe there are also great opportunities to design new systems, and new ways of being.



Some Golden knowledge (GK) Juice


  • This year, the dominant theme throughout these trends is about the need to respond to changes in all relationships. We should define how we—collectively and individually—consciously stitch together positive relationships to create a new fabric of life that’s good for people, business and the planet.
  • We see five major trends emerging that have significant implications for the year ahead.
    1. COME AS YOU ARE
      • The rise in individualism and independence has major implications for organizations, relationships with employees and consumer-creators.
    2. THE END OF ABUNDANCE THINKING?
      • Scarcity, shortages, distribution delays, austerity laws and sustainability factors are driving forward the nature-positive movement and a more measured approach to consumption.
    3. THE NEXT FRONTIER
      • Metaverse fever is spreading around the world, bringing with it promises, excitement and unanswered questions.
    4. THIS MUCH IS TRUE
      • Asking questions and having them answered immediately has become part of everyday life, but people are increasingly doubting the answers they get. 
    5. HANDLE WITH CARE
      • Care and compassion are rooted in human nature—they’re arguably the character traits that define humanity. Caring is an act of kindness and concern for others.



Genioux knowledge fact condensed as an image



Fjord Trends


Fjord Trends 2022: The New Fabric of Life | Accenture







References




ABOUT THE AUTHORS


Accenture


Extracted from Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across morethan 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 624,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.



Extra-condensed knowledge



OPPORTUNITY, Accenture  


3. THE NEXT FRONTIER


Some Golden knowledge (GK) Juice


  • Metaverse fever is spreading around the world, bringing with it promises, excitement and unanswered questions.
  • The metaverse is a new convergence of physical and digital worlds, an evolution of the internet that enables people to move beyond “browsing” to “inhabiting” in a shared experience—enhanced by advancements in 3D, Augmented Reality (AR) and Virtual Reality (VR). It’s a place where people can meet and where digital assets—land, buildings, products, and avatars—can be created, bought and sold. This new system of place will shift our digital behavior and has the makings of a new cultural epoch. Brands will need to understand how/if their customers will exist in this new world.
  • Expanding beyond its gaming roots, for some, the metaverse is becoming a new place to make money. The “creator economy” is growing to encompass future metaverse employment: creators will make assets; performers will create real-time content; bridgers will connect the physical to the digital world; participants will learn, explore and enhance; builders will design and organize experiences; the community will help, attract and engage. Other people are making money by playing and learning. Play-to-earn, create-to-earn, and learn-to-earn are all models that are turning fun activities into work.



OPPORTUNITY, Accenture  


5. HANDLE WITH CARE


Some Golden knowledge (GK) Juice


  • Care and compassion are rooted in human nature—they’re arguably the character traits that define humanity. Caring is an act of kindness and concern for others. It goes past empathy and builds trust. In all its forms, care became more prominent this past year: self-care, care for others, the service of care and the channels to deliver care (both digital and physical):
    • We have seen the rising importance of self-care. 
    • Access to services that enable people to care for their loved ones was reduced or disrupted.
    • The amount of time and attention now devoted to caring for the well-being of colleagues has also likely increased. Compassion and grace in the face of a colleague’s personal struggles—such as mental health issues, grief or a sudden disruption through illness—have become normalized.
  • Technology has become both a new channel and a source of solutions for care, as the pandemic forced mass adoption and acceptance of technology for healthcare and well-being.
  • This openness to using tech for care was further accelerated by the inevitable use of Covid-19 passes in many countries.
  • The focus on care is expanding beyond the health industry, as traditionally non-health businesses and services are finding new ways to care for customers. Self-care, taking care of others and taking care of carers has become an important focus.
  • The responsibilities around self-care and caring for others will likely continue to be a priority. For brands, visibly caring for customers builds trust. Brands must align with moments that matter, create new services and harness technology in an appropriate and measured way.



Condensed knowledge




Lessons learned, Accenture  


Methodology


  • Crowdsourcing from our people
    • Each year, we ask our 2,000+ designers and innovators from across Accenture Interactive’s Design community to watch out for potentially influential signals and trends. 
  • Validating our trends with experts
    • Once the trends are refined, we put them to the test with Accenture’s own experts in Talent and Organization, Supply Chain and Operations, Technology, Sustainability, Research and Development, among others.
  • Remesh.ai
    • We’ve extended our research to validate themes externally by running a series of online focus groups in seven markets (UK, US, Brazil, China, Spain, South Africa, India). Total number of participants: 585.
  • Fjord Trends 2022 editorial team
    • Mark Curtis, Martha Cotton, Nick de la Mare, Talya Fisher, Katie Burke, Jussi Edlund, Michael Honeck, Quezia Soares, Lucia Ciranova, Elisabeth Edvardsen, Morgan Smith, Helen Tweedy, Meg Carter.
  • Fjord Trends 2022 research team
    • Agneta Björnsjö, Jhaharha Lackram.



Some relevant characteristics of this "genioux fact"

  • Category 2: The Big Picture of the Digital Age
  • [genioux fact deduced or extracted from Accenture]
  • This is a “genioux fact fast solution.”
  • Tag Opportunities those travelling at high speed on GKPath
  • Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
  • Type of validity of the "genioux fact". 

    • Inherited from sources + Supported by the knowledge of one or more experts.


References


“genioux facts”: The online programme on MASTERING “THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)910, Fernando Machuca, February 8, 2022, blog.geniouxfacts.comgeniouxfacts.comGenioux.com Corporation.


ABOUT THE AUTHORS


PhD with awarded honors in computer science in France

Fernando is the director of "genioux facts". He is the entrepreneur, researcher and professor who has a disruptive proposal in The Digital Age to improve the world and reduce poverty + ignorance + violence. A critical piece of the solution puzzle is "genioux facts"The Innovation Value of "genioux facts" is exceptional for individuals, companies and any kind of organization.




Key “genioux facts”


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