Sunday, April 23, 2023

g-f(2)1080 THE BIG PICTURE OF THE DIGITAL AGE (4/23/2023), Fast Company, How AI could power advertising’s next creative revolution


g-f Nugget Golden Knowledge (Nugget GK)



Fast Company Fact: 
  • Agencies see artificial intelligence as a chance to make themselves invaluable by marrying these tools with proprietary data to unlock a new wave of imaginative expression.



This genioux fact is presented in the regular way below.






ULTRA-condensed knowledge

"g-f" fishing of golden knowledge (GK) of the fabulous treasure of the digital age, The New World, The "Positive Disruption: AI Revolution" has accelerated


OPPORTUNITY, Lessons learned,  Alerts, Fast Company


🎯Exceptional Golden Knowledge (GK) Container (g-f EGK)


🏆Golden Knowledge (GK) Mine



Fast Company Facts:  
  • Dickon Laws, Ogilvy’s global head of innovation, offers an instructive framework for the narrative arc around new technologies and how they’re adopted that serves as an effective mental model for how creative agencies should be approaching AI adoption. 
  • It starts, he says, with the Magpie Moment, when something new and shiny gets our attention. 
  • Then comes the Napster Moment, when we get super excited by the technology because it’s new—and maybe doing something a little bit illicit. 
  • Next comes the Cambridge Analytica Moment, the WTF moment when the tech gets abused, and legislation, regulation, and compliance enter the picture. 
  • Finally, there’s the Spotify Moment, when the technology is normalized and viewed mainly in terms of the benefit it provides.



"genioux fact" condensed as an image


Extra-condensed knowledge


Extra condensed knowledge complements ultra condensed knowledge.


Fast Company Facts:
  • With the market for AI in marketing predicted to be more than $35 billion next year and some experts expecting that to exceed $100 billion before the end of this decade, the challenge to navigate without incident from Magpie to Spotify is profound.
  • This applies not only to individual agencies but also to the entire advertising and marketing world. 


Condensed knowledge


The condensed knowledge complements the extra and ultra condensed knowledge.


Fast Company Facts:
  • AKQA, a WPP-owned global agency network that’s perhaps best known for its rise to global player from its digital shop roots in the early 2000s, has been playing around with creative uses for AI for a number of years. In 2019, the agency fed a neural network short descriptions and rules from roughly 400 different sports, then refined the results to create a whole new sport called Speedgate. More recently, as generative AI tools have entered the mainstream, it used them last summer to create work for Nike featuring Serena Williams.
  • For KQA founder and CEO Ajaz Ahmed the rise of AI is a boon to his firm’s ability to serve a wider array of clients—and a broader spectrum of budgets—while delivering work that can be produced more quickly so as to hit the cultural zeitgeist.
  • “AI is changing the way agencies and clients work, and it’s not going to eliminate them,” Ahmed says. “We see the use of these tools as liberating and democratizing creativity, because it means that a lot of the routine tasks can now be done by machine, so we can put more of our effort into imagination and ideation rather than being swept up in elements of production that can be automated incredibly cost effectively.”
  • Mike Creighton, director of experience innovation at the Stagwell-owned digital shop Instrument, which works with such brands as Nike, Salesforce, and Levi’s, says that after looking at how these tools can help with various administrative duties, the biggest unlock in how they think about AI isn’t how it can be used directly to create new work, but how it can help in the existing creative process.
  • Creighton sees generative AI like ChatGPT as an incredibly powerful, always-on creative assistant. 


Nike 50th Anniversary | Never Done Evolving feat. Serena Williams






Supporting Local Retailers This Diwali | Not Just A Cadbury Ad Campaign Video






REFERENCES




ABOUT THE AUTHORS


Jeff Beer


Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.



Some relevant characteristics of this "genioux fact"

  • VIRAL KNOWLEDGE
  • Category 2: The Big Picture of the Digital Age
  • [genioux fact deduced or extracted from Fast Company]
  • This is a “genioux fact fast solution.”
  • Tag Opportunities to those travelling at high speed on GKPath
  • Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
  • Type of validity of the "genioux fact". 

    • Inherited from sources + Supported by the knowledge of one or more experts.



References


“genioux facts”: The online program on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)1080, Fernando Machuca, April 23, 2023, Genioux.com Corporation.


ABOUT THE AUTHORS


PhD with awarded honors in computer science in France

Fernando is the director of "genioux facts". He is the entrepreneur, researcher and professor who has a disruptive proposal in The Digital Age to improve the world and reduce poverty + ignorance + violence. A critical piece of the solution puzzle is "genioux facts". The Innovation Value of "genioux facts" is exceptional for individuals, companies and any kind of organization.




The 100 most recent "genioux facts"


  • Some relevant and recent "genioux facts" from the g-f golden knowledge pyramid to master the big picture of the digital age. 
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    14. g-f(2)1066 Nugget "genioux fact" 3, MIT SMR, Well-Being Intelligence: A Skill Set for the New World of Work
    15. g-f(2)1065 Nugget "genioux fact" 2, "genioux facts": The moment of AI has arrived
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    17. g-f(2)1063 THE BIG PICTURE OF THE DIGITAL AGE (4/17/2023), geniouxfacts, The “Positive Disruption: Transformation Revolution” has accelerated
    18. g-f(2)1062 THE BIG PICTURE OF THE DIGITAL AGE (4/16/2023), geniouxfacts, "genioux facts": Knowledge Juices with Different Degrees of Condensation
    19. g-f(2)1061 Two different concepts of the New World: g-f New World (A vision for a future of prosperity for all) and the historical New World
    20. g-f(2)1060 THE BIG PICTURE OF THE DIGITAL AGE (4/15/2023), geniouxfacts, The great short story of Bard about THE g-f foundational fact
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    22. g-f(2)1058 THE BIG PICTURE OF THE DIGITAL AGE (4/15/2023), geniouxfacts, The New World is a land of opportunity, but it is also a land of challenge
    23. g-f(2)1057 THE BIG PICTURE OF THE DIGITAL AGE (4/14/2023), geniouxfacts, 10 Golden Knowledge (GK) Containers in Artificial Intelligence (AI)
    24. g-f(2)1056 THE BIG PICTURE OF THE DIGITAL AGE (4/14/2023), Amazon, AWS announces Amazon Bedrock and multiple generative AI services and capabilities
    25. g-f(2)1055 THE BIG PICTURE OF THE DIGITAL AGE (4/13/2023), geniouxfacts, g-f Responsible Individual Leaders update their paradigms in the New World
    26. g-f(2)1054 THE BIG PICTURE OF THE DIGITAL AGE (4/13/2023), geniouxfacts, The May-June 2023 issue of HBR is a veritable treasure trove of knowledge
    27. g-f(2)1053 THE BIG PICTURE OF THE DIGITAL AGE (4/12/2023), INSEAD, AI as a Force for Good in International Organisations w/ INSEAD faculty Phanish Puranam
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    74. g-f(2)1006 THE BIG PICTURE OF THE DIGITAL AGE (3/19/2023), Quanta magazine, The Unpredictable Abilities Emerging From Large AI Models
    75. g-f(2)1005 THE BIG PICTURE OF THE DIGITAL AGE (3/19/2023), Bloomberg, Google Is Making Breakthroughs Much Bigger Than AI
    76. g-f(2)1004 THE BIG PICTURE OF THE DIGITAL AGE (3/18/2023), The g-f New World News (3/17/2023, 2)
    77. g-f(2)1003 Lighthouse of the big picture of the digital age (3/17/2023), Your growth skyrockets with three addends: UAI + AI + PDT
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    80. g-f(2)1000 THE BIG PICTURE OF THE DIGITAL AGE (3/15/2023), geniouxfacts, Knowledge is GOLD!
    81. g-f(2)999 THE BIG PICTURE OF THE DIGITAL AGE (3/14/2023), geniouxfacts, Brilliant strategic move by Google making visible an arsenal of benefits with its AI
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    84. g-f(2)996 THE BIG PICTURE OF THE DIGITAL AGE (3/13/2023), geniouxfacts, Fast valuation of the gold of "The g-f New World News (3/13/2023, 3)"
    85. g-f(2)995 THE BIG PICTURE OF THE DIGITAL AGE (3/13/2023), geniouxfacts, 100 Golden Knowledge Juices From 10 Issues Of "The g-f New World News"
    86. g-f(2)994 THE BIG PICTURE OF THE DIGITAL AGE (3/12/2023), geniouxfacts, Extremely rare gold of "The g-f New World News (2/27/2023, 3)"
    87. g-f(2)993 THE BIG PICTURE OF THE DIGITAL AGE (3/12/2023), geniouxfacts, Fast valuation of the gold of "The g-f New World News (3/8/2023, 2)"
    88. g-f(2)992 THE BIG PICTURE OF THE DIGITAL AGE (3/11/2021), geniouxfacts, Valuing the gold of "The g-f New World News (3/10/2023, 3)"
    89. g-f(2)991 THE NEW WORLD (3/10/2023), geniouxfacts, 10 Golden Knowledge (GK) Containers on Digital Transformation (DT)
    90. g-f(2)990 Lighthouse of the big picture of the digital age (3/10/2023), Your Personal Digital Transformation (PDT) is potentially disruptive!
    91. g-f(2)989 Lighthouse of the big picture of the digital age (3/10/2023), Digital transformation is becoming more potentially disruptive every day
    92. g-f(2)988 Lighthouse of the big picture of the digital age (3/9/2023), The "Positive Disruption: AI Revolution" has accelerated
    93. g-f(2)987 THE NEW WORLD (3/8/2023), WSJ, How Google Became Cautious of AI and Gave Microsoft an Opening
    94. g-f(2)986 Lighthouse of the big picture of the digital age (3/8/2023), The New World is mostly colonized by global tech leaders
    95. g-f(2)985 Lighthouse of the big picture of the digital age (3/8/2023), The fundamental CHALLENGE is to find the right balance between running and transforming!
    96. g-f(2)984 Lighthouse of the big picture of the digital age (3/8/2023), We are in the emerging new age of transformation
    97. g-f(2)983 Lighthouse of the big picture of the digital age (3/6/2023), THE NEW WORLD IS TRANSFORMATION
    98. g-f(2)982 THE g-f NEW WORLD (1/30/2023), geniouxfacts, Classified and unclassified “genioux facts” for a disrupted g-f New World
    99. g-f(2)981 THE NEW WORLD (7/10/2022), geniouxfacts, The story of Xi and Putin is that of two leaders with delusions of grandeur and LOSING STRATEGIES
    100. g-f(2)980 THE NEW WORLD (4/7/2022), geniouxfacts, How Xi or Putin, against all odds, reinvent themselves on the right side of history
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