Thursday, April 20, 2023

g-f(2)1072 THE BIG PICTURE OF THE DIGITAL AGE (4/20/2023), MIT SMR, A New Way to Manage Customer Portfolios for Maximum Value


g-f Nugget Golden Knowledge (GK)



🤭The “Positive Disruption: Transformation Revolution” has accelerated

🎯Lessons learned, OPPORTUNITY, Alerts, MIT SMR
🎯EXCEPTIONAL “Full Pack Golden Knowledge Container”
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MIT SMR FACTs: 
  • Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.
  • In their latest research, Selnes and Johnson demonstrate why heavy emphasis on customer lifetime value (CLV) needs to evolve into more balanced consideration of customer portfolio lifetime value (CPLV). They show how better-informed decisions about managing an entire portfolio of customer relationships can lead to lower costs and increased revenue.

A New Way to Manage Customer Portfolios for Maximum Value





REFERENCE



genioux Fact: The two AI assistants, Bard and Bing Chatbot, are brilliant and very helpful.


Bing Chatbot Summary of the article: 

The article "A New Way to Manage Customer Portfolios for Maximum Value" is a webinar by **MIT Sloan Management Review** that discusses how better-informed decisions about managing an entire portfolio of customer relationships can lead to lower costs and increased revenue⁵. The webinar covers the key components and benefits of the CPLV approach, including the value of a “large leaky bucket” of customers⁵. It also explains why customer heterogeneity is important toward balancing CLV and economies of scale — and increasing portfolio value⁵. Finally, it shows how to segment customers by relationship strength, estimate discounted future cash flows and optimize marketing investments⁵.

I hope this helps!

Source: Conversation with Bing, 4/20/2023
(1) A New Way to Manage Customer Portfolios for Maximum Value. https://sloanreview.mit.edu/video/a-new-way-to-manage-customer-portfolios-for-maximum-value/.
(2) Beyond CRM, Customer Portfolio Management Builds Long Term Customer Value. https://bing.com/search?q=A+New+Way+to+Manage+Customer+Portfolios+for+Maximum+Value+summary.
(5) Manage Your Customer Portfolio for Maximum Lifetime Value. https://www.oreilly.com/library/view/manage-your-customer/53863MIT64119/chapter001.xhtml.
(6) A New Way to Manage Customer Portfolios for Maximum Value. https://sloanreview.mit.edu/webinar-a-new-way-to-manage-customer-portfolios-for-maximum-value/.



Bard Summary of the article: 

Sure, here is a short summary of the article:

Businesses can improve customer satisfaction, increase revenue, and reduce costs by managing their customer portfolios for maximum value. This involves segmenting customers based on their value to the business, developing strategies for managing each segment, and using data to inform decisions..



Some relevant characteristics of this "genioux fact"

  • NUGGET KNOWLEDGE
  • Category 2: The Big Picture of the Digital Age
  • [genioux fact deduced or extracted from MIT SMR]
  • This is a “genioux fact fast solution.”
  • Tag Opportunities to those travelling at high speed on GKPath
  • Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
  • Type of validity of the "genioux fact". 

    • Inherited from sources + Supported by the knowledge of one or more experts.



References


“genioux facts”: The online programme on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)1072, Fernando Machuca, April 20, 2023, Genioux.com Corporation.


ABOUT THE AUTHORS


PhD with awarded honors in computer science in France

Fernando is the director of "genioux facts". He is the entrepreneur, researcher and professor who has a disruptive proposal in The Digital Age to improve the world and reduce poverty + ignorance + violence. A critical piece of the solution puzzle is "genioux facts"The Innovation Value of "genioux facts" is exceptional for individuals, companies and any kind of organization.




The 100 most recent "genioux facts"


  • Some relevant and recent "genioux facts" from the g-f golden knowledge pyramid to master the big picture of the digital age. 
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    2. g-f(2)1070 THE BIG PICTURE OF THE DIGITAL AGE (4/20/2023), geniouxfacts, Bard and Bing Chatbot wrote stories to teach humanity to trust AI
    3. g-f(2)1069 Nugget "genioux fact" 5, MIT SMR, Making 600 Billion Decisions With AI: Expedia Group’s Rathi Murthy
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    9. g-f(2)1063 THE BIG PICTURE OF THE DIGITAL AGE (4/17/2023), geniouxfacts, The “Positive Disruption: Transformation Revolution” has accelerated
    10. g-f(2)1062 THE BIG PICTURE OF THE DIGITAL AGE (4/16/2023), geniouxfacts, "genioux facts": Knowledge Juices with Different Degrees of Condensation
    11. g-f(2)1061 Two different concepts of the New World: g-f New World (A vision for a future of prosperity for all) and the historical New World
    12. g-f(2)1060 THE BIG PICTURE OF THE DIGITAL AGE (4/15/2023), geniouxfacts, The great short story of Bard about THE g-f foundational fact
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    14. g-f(2)1058 THE BIG PICTURE OF THE DIGITAL AGE (4/15/2023), geniouxfacts, The New World is a land of opportunity, but it is also a land of challenge
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    17. g-f(2)1055 THE BIG PICTURE OF THE DIGITAL AGE (4/13/2023), geniouxfacts, g-f Responsible Individual Leaders update their paradigms in the New World
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    19. g-f(2)1053 THE BIG PICTURE OF THE DIGITAL AGE (4/12/2023), INSEAD, AI as a Force for Good in International Organisations w/ INSEAD faculty Phanish Puranam
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    82. g-f(2)990 Lighthouse of the big picture of the digital age (3/10/2023), Your Personal Digital Transformation (PDT) is potentially disruptive!
    83. g-f(2)989 Lighthouse of the big picture of the digital age (3/10/2023), Digital transformation is becoming more potentially disruptive every day
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    85. g-f(2)987 THE NEW WORLD (3/8/2023), WSJ, How Google Became Cautious of AI and Gave Microsoft an Opening
    86. g-f(2)986 Lighthouse of the big picture of the digital age (3/8/2023), The New World is mostly colonized by global tech leaders
    87. g-f(2)985 Lighthouse of the big picture of the digital age (3/8/2023), The fundamental CHALLENGE is to find the right balance between running and transforming!
    88. g-f(2)984 Lighthouse of the big picture of the digital age (3/8/2023), We are in the emerging new age of transformation
    89. g-f(2)983 Lighthouse of the big picture of the digital age (3/6/2023), THE NEW WORLD IS TRANSFORMATION
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    94. g-f(2)978 THE NEW WORLD (3/22/2022), Essential Fact 7: To win the transformation game China-Russia proposes TERROR
    95. g-f(2)977 THE NEW WORLD (3/20/2022), geniouxfacts, Essential Fact 6: In the marvelous New World there is no place for terrorism
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    97. g-f(2)975 THE NEW WORLD (3/17/2022), geniouxfacts, Essential Fact 4: Russian and Chinese autocratic governments have been disrupted in the New World
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    99. g-f(2)973 THE NEW WORLD (3/15/2022), geniouxfacts, Essential Fact 2: The people of Russia are fabulous, their autocratic rule is a disgrace
    100. g-f(2)972 THE NEW WORLD (3/15/2022), geniouxfacts, Essential Fact 1: The people of China are fabulous, not their autocratic government

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