g-f Nugget Golden Knowledge (GK)
🤭The “Positive Disruption: Transformation Revolution” has accelerated
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🎯EXCEPTIONAL “Full Pack Golden Knowledge Container”
🏆Golden Knowledge (GK) Mine
MIT SMR FACTs:
- Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.
- In their latest research, Selnes and Johnson demonstrate why heavy emphasis on customer lifetime value (CLV) needs to evolve into more balanced consideration of customer portfolio lifetime value (CPLV). They show how better-informed decisions about managing an entire portfolio of customer relationships can lead to lower costs and increased revenue.
A New Way to Manage Customer Portfolios for Maximum Value
REFERENCE
Bing Chatbot Summary of the article:
The article "A New Way to Manage Customer Portfolios for Maximum Value" is a webinar by **MIT Sloan Management Review** that discusses how better-informed decisions about managing an entire portfolio of customer relationships can lead to lower costs and increased revenue⁵. The webinar covers the key components and benefits of the CPLV approach, including the value of a “large leaky bucket” of customers⁵. It also explains why customer heterogeneity is important toward balancing CLV and economies of scale — and increasing portfolio value⁵. Finally, it shows how to segment customers by relationship strength, estimate discounted future cash flows and optimize marketing investments⁵.
I hope this helps!
Source: Conversation with Bing, 4/20/2023
(1) A New Way to Manage Customer Portfolios for Maximum Value. https://sloanreview.mit.edu/video/a-new-way-to-manage-customer-portfolios-for-maximum-value/.
(2) Beyond CRM, Customer Portfolio Management Builds Long Term Customer Value. https://bing.com/search?q=A+New+Way+to+Manage+Customer+Portfolios+for+Maximum+Value+summary.
(3) Beyond CRM, Customer Portfolio Management Builds Long Term Customer Value. https://www.forbes.com/sites/garydrenik/2021/04/14/beyond-crm-customer-portfolio-management-builds-long-term-customer-value/.
(4) Analyzing Prospective Client Portfolios in 4 Steps. https://www.commonwealth.com/insights/analyzing-prospective-client-portfolios-in-4-steps.
(5) Manage Your Customer Portfolio for Maximum Lifetime Value. https://www.oreilly.com/library/view/manage-your-customer/53863MIT64119/chapter001.xhtml.
(6) A New Way to Manage Customer Portfolios for Maximum Value. https://sloanreview.mit.edu/webinar-a-new-way-to-manage-customer-portfolios-for-maximum-value/.
Bard Summary of the article:
Sure, here is a short summary of the article:
Businesses can improve customer satisfaction, increase revenue, and reduce costs by managing their customer portfolios for maximum value. This involves segmenting customers based on their value to the business, developing strategies for managing each segment, and using data to inform decisions..
Some relevant characteristics of this "genioux fact"
- NUGGET KNOWLEDGE
- Category 2: The Big Picture of the Digital Age
- [genioux fact deduced or extracted from MIT SMR]
- This is a “genioux fact fast solution.”
- Tag Opportunities to those travelling at high speed on GKPath
- Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
- Type of validity of the "genioux fact".
- Inherited from sources + Supported by the knowledge of one or more experts.
- Authors of the genioux fact
References
“genioux facts”: The online programme on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)1072, Fernando Machuca, April 20, 2023, Genioux.com Corporation.
“genioux facts”: The online programme on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)1072, Fernando Machuca, April 20, 2023, Genioux.com Corporation.
ABOUT THE AUTHORS
PhD with awarded honors in computer science in France
Fernando is the director of "genioux facts". He is the entrepreneur, researcher and professor who has a disruptive proposal in The Digital Age to improve the world and reduce poverty + ignorance + violence. A critical piece of the solution puzzle is "genioux facts". The Innovation Value of "genioux facts" is exceptional for individuals, companies and any kind of organization.
PhD with awarded honors in computer science in France
Fernando is the director of "genioux facts". He is the entrepreneur, researcher and professor who has a disruptive proposal in The Digital Age to improve the world and reduce poverty + ignorance + violence. A critical piece of the solution puzzle is "genioux facts". The Innovation Value of "genioux facts" is exceptional for individuals, companies and any kind of organization.
The 100 most recent "genioux facts"
- Some relevant and recent "genioux facts" from the g-f golden knowledge pyramid to master the big picture of the digital age.
- Opportunities updates (4/20/2023) for those traveling at high speed on GKPath!
- Tag Alerts those traveling at high speed on GKPath
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- g-f(2)984 Lighthouse of the big picture of the digital age (3/8/2023), We are in the emerging new age of transformation
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- g-f(2)980 THE NEW WORLD (4/7/2022), geniouxfacts, How Xi or Putin, against all odds, reinvent themselves on the right side of history
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- g-f(2)974 THE NEW WORLD (3/16/2022), geniouxfacts, Essential Fact 3: China (Xi Jinping) has destroyed the trust of its best partners
- g-f(2)973 THE NEW WORLD (3/15/2022), geniouxfacts, Essential Fact 2: The people of Russia are fabulous, their autocratic rule is a disgrace
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- A list of relevant "genioux facts" that describe a "Classical CONTEXT" of the Digital Age
- g-f(2)45 "The Big Picture of the Digital Age": Knowledge opens the way to staggering opportunities, risks and challenges
- g-f(2)50 The Big Picture of the Digital Age: Mines of Golden Knowledge Growing Every Day
- g-f(2)74 THE BIG PICTURE OF THE DIGITAL AGE: Rapid change, incertitude and disruption, in a hypercompetitive environment
- g-f(1)28 The pyramid of knowledge of a “genioux fact”: From GOLD FRUITS to GOLD JUICES
- g-f(2)51 The Big Picture of the Digital Age: The Value of Golden Knowledge is Relative
- g-f(2)99 THE BIG PICTURE OF THE DIGITAL AGE, The “genioux facts”: Essential knowledge to unleash your limitless growth.
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- g-f(2)151 The Big Picture of the Digital Transformation, 3/1/2021, geniouxfacts, How To Succeed At Business Digital Transformation.
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