Wednesday, March 29, 2023

g-f(2)1028 THE BIG PICTURE OF THE DIGITAL AGE (3/29/2023), MIT SMR, A One-Stop Data Shop: The Lego Group’s Anders Butzbach Christensen





ULTRA-condensed knowledge

"g-f" fishing of golden knowledge (GK) of the fabulous treasure of the digital age, The New World, The digital transformation is potentially disruptive, ME, MYSELF, AND AI EPISODE 604


"genioux fact": A cutting-edge digital transformation that exploits artificial intelligence (AI) brilliantly.


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Lessons learned, Opportunities, MIT SMR


🎯AMAZING Golden Knowledge (GK) Container



genioux, MITSMR Fact: Our guests often use Lego as an analogy for how organizations can build up solutions with data. But today, find out how Lego itself builds data components that connect as easily as its bricks. 

MITSMR Fact: Today, as head of data engineering, Anders Butzbach Christensen is leading Lego’s digital transformation with a specific focus on designing and building data products, including self-service applications that technology and business teams can all use to better serve their customers.

MITSMR Fact: The toymaker is empowering its product teams by becoming a product-, architecture-, and engineering-led company.

Anders Butzbach Christensen Fact: I’m heading up the data engineering department within the Lego Group. We currently consist of three large global parts, each within my area. Two of the teams focus on self-service, enabling the organization to make data-driven decisions, and the last one is building a customer 360[-degree] view that allows us to build personalized experiences.

Anders Butzbach Christensen Fact: We took this centralized data platform, [like] almost all large companies have today, and then we made that available for everyone to use, basically. And that’s self-service.

Anders Butzbach Christensen Fact: Right now, it’s used for basically everything: That’s all types of data coming from our websites flowing into the platform. And then we look at how customers behave on the website and then provide the best possible recommendation experience to them.

Current Research Fact: An amazing digital transformation that takes full advantage of artificial intelligence (AI).



"genioux fact" condensed as an image



Extra-condensed knowledge


Extra condensed knowledge complements ultra condensed knowledge.

  • Anders Butzbach Christensen Fact:
    • The way that we are organized within the organization is called the data office. We do have a data science [area]; they focus on a lot of the data science work. We also do use data science within my area, but the way that we utilize it is for enablement. So this could be, how do we build data that allows people to innovate faster? In our use case, that is enabling synthetic data on the platform. So whenever someone comes along and wants to utilize a data set that potentially contains personally identifiable information [PII], they need a legal approval, right? And that is because we need to take care of our customers’ data.
    • So, what we do is that we give them a synthetic data set that’s generated based on the schema, and then they can get started right away. It has zero similarities [with] the original data set, but it gives them the same output. That’s a way for us to make that data science team innovate way faster than they originally would, because it can take months before you get that legal approval.



Condensed knowledge



The condensed knowledge complements the extra and ultra condensed knowledge.



Foundational Fact: "genioux facts", the online program on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, builds The Golden Knowledge Path (GKPath) digital freeway to accelerate everyone's success in the digital age. “GKPath” is the free highway where there is no speed limit to grow. GkPath is paved with blocks of golden knowledge (GK). 

genioux Research Fact: g-f(2)1024 geniouxfacts, THE BIG PICTURE OF THE DIGITAL AGE: The Key Findings of Our Research (03/26/2023)

genioux Fundamental Knowledge Fact: g-f(2)256 The Big Picture of the Digital Age (5/2/2021), geniouxfacts, The fundamental knowledge mini-pyramid for traveling on the "GKPath" highway.




References





ABOUT THE HOSTS


Sam Ransbotham (@ransbotham) is a professor in the information systems department at the Carroll School of Management at Boston College, as well as guest editor for MIT Sloan Management Review’s Artificial Intelligence and Business Strategy Big Ideas initiative. Shervin Khodabandeh is a senior partner and managing director at BCG and the coleader of BCG GAMMA (BCG’s AI practice) in North America. He can be contacted at shervin@bcg.com.

Me, Myself, and AI is a collaborative podcast between MIT Sloan Management Review and Boston Consulting Group, hosted by Sam Ransbotham and Shervin Khodabandeh. Its engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger.



Some relevant characteristics of this "genioux fact"

  • BOMBSHELL KNOWLEDGE
  • Category 2: The Big Picture of the Digital Age
  • [genioux fact deduced or extracted from MITSMR]
  • This is a “genioux fact fast solution.”
  • Tag Opportunities to those travelling at high speed on GKPath
  • Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
  • Type of validity of the "genioux fact". 

    • Inherited from sources + Supported by the knowledge of one or more experts.



References


“genioux facts”: The online programme on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)1028, Fernando Machuca, March 29, 2023, Genioux.com Corporation.


ABOUT THE AUTHORS


PhD with awarded honors in computer science in France

Fernando is the director of "genioux facts". He is the entrepreneur, researcher and professor who has a disruptive proposal in The Digital Age to improve the world and reduce poverty + ignorance + violence. A critical piece of the solution puzzle is "genioux facts"The Innovation Value of "genioux facts" is exceptional for individuals, companies and any kind of organization.




The 100 most recent "genioux facts"


  • Some relevant and recent "genioux facts" from the g-f golden knowledge pyramid to master the big picture of the digital age. 
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