- Microsoft Corp.’s acquisition of Activision Blizzard Inc. is aimed at shaking up the game industry by building out the software giant’s library of blockbuster videogames and bolstering its efforts to entice consumers onto its cloud-gaming service.
- The planned $75 billion deal would be Microsoft’s biggest ever and its most ambitious investment yet in its plan to turn its Game Pass subscription service into the Netflix of gaming. Once the acquisition closes, Microsoft said it will be the world’s third-largest game company by sales, with 30 game studios under its belt, including the developers of popular franchises Call of Duty, World of Warcraft and Candy Crush.
Jim Cramer reacts to Microsoft's Activision Blizzard deal: It's genius for both of them
ABOUT THE AUTHORS
Sarah E. Needleman
Lessons learned, WSJ
One of the world’s top tech companies
Golden Knowledge (GK) Juice
- Around a decade ago, Microsoft pivoted to bring its corporate clients to subscription-based cloud services, which has helped lift its market value to $2 trillion and maintain its status as one of the world’s top tech companies. The Activision acquisition sets it up to ultimately use the same tactic on consumers by persuading gamers to abandon their expensive hardware and play on the cloud.
- With an increasing number of gamers playing on smartphones rather than pricey game consoles and computers, companies around the world are in a race to build out services that will stream high-end games to all kinds of devices the same way movies and TV shows are streamed.
- CONTEXT: The Golden Knowledge Path ("GKPath") digital highway
- Opportunity, Discovering and exploiting the treasure of the digital age
- "genioux facts", the online programme on MASTERING “THE BIG PICTURE OF THE DIGITAL AGE”, builds The Golden Knowledge Path (GKPath) digital highway to discovering and exploiting the treasure of the digital age, accelerating everyone's success in the digital age. g-f(2)254, g-f(2)260, g-f(2)261, g-f(2)251, g-f(2)312, g-f(2)256, g-f(2)257, g-f(2)272, g-f(2)271, g-f(2)270, g-f(2)268, g-f(2)269, g-f(2)289, g-f(2)283, g-f(2)287, g-f(2)313, g-f(2)293, g-f(2)294, g-f(2)296, g-f(2)298
- The inverted mini pyramid of knowledge, g-f(256), is essential to travel on the "GKPath" highway.
- g-f(2)256 The Big Picture of the Digital Age (5/2/2021), geniouxfacts, The fundamental knowledge mini-pyramid for traveling on the "GKPath" highway.
- Key "genioux facts" to travel on the "GKPath" highway.
- g-f(2)261 The Big Picture of the Digital Age (5/5/2021), geniouxfacts, You are unique. Grow without limits in the digital age.
- g-f(2)257 The Big Picture of the Digital Age (5/3/2021), geniouxfacts, At any moment you take the fastest path (GKPath) to your greatness.
- g-f(2)254 The Big Picture of the Digital Age (5/1/2021), geniouxfacts, The Golden Knowledge Path (GKPath) to accelerate everyone's success.
- g-f(2)260 The Big Picture of the Digital Age (5/4/2021), geniouxfacts, Alerts, Warnings and Relevant Lessons Learned Traveling at High Speed on GKPath.
Lessons learned, WSJ
Microsoft has taken a large early lead in the emerging cloud-game space
Golden Knowledge (GK) Juice
- Amazon.com Inc., Alphabet Inc.’s Google, Sony Group Corp. and a host of smaller players are trying, but Microsoft has taken a large early lead in the emerging cloud-game space by spending billions on acquisitions and infrastructure, analysts said.
- If Microsoft could convert some of Activision’s close to 400 million monthly active users into subscribers, it could significantly bolster its cloud-game business, Mark Moerdler, an analyst at Bernstein Research, said.
- Consumer spending on cloud-game services reached $3.7 billion last year, with Microsoft’s Game Pass accounting for 60%, according to research firm Omdia, which forecasts total cloud-game revenue will hit $12 billion by 2026.
- Along with announcing its planned acquisition, Microsoft said Tuesday that subscribers to Game Pass, which includes cloud gaming, online multiplayer support and access to a large rotating library of games, have increased 39% in the past year to 25 million.
- A few years ago, Microsoft decided to become more aggressive about expanding its cloud usage to gaming, its main touch point with consumers. Internally, there has been concern Microsoft is too dependent on enterprise for growth, said people familiar with company strategy. The decision to do more in gaming came after attempts to buy into other consumer-facing businesses, such as TikTok, Pinterest and Discord, didn’t pan out, the people said.
Lessons learned, MEDIA
10 relevant GK containers
Golden Knowledge (GK) Juice
- Bloomberg, Microsoft Deal Wipes $20 Billion Off Sony's Market Value in a Day
- The blockbuster acquisition escalates Microsoft’s spending spree to secure intellectual property assets for its Xbox Game Pass service, wiping $20 billion off Sony’s valuation in a day. The push to attract paying subscribers with an overwhelming portfolio of games challenges Sony’s traditional console business model that relies on high-profile exclusive titles and hardware sales. Games and network services account for about 30% of Sony revenue.
- When allegations of a toxic workplace at Activision Blizzard Inc. surfaced last year and investors fled the video-gaming giant’s stock, Microsoft Corp. rushed in.
- Microsoft is flashing its wallet to bulk up in games. That adds up to a fearsome boss battle for Sony, Microsoft’s rival in videogame consoles.
- Investors in the Japanese company are clearly feeling some nerves after Microsoft said Tuesday that it would spend $75 billion to buy game company Activision Blizzard. Sony’s share price plunged 12.8% Wednesday, its biggest one-day drop since 2008.
- It's a vertical merger that would make Microsoft the third-largest video game company in the world in terms of revenue, bringing the publisher behind "Call of Duty," "World of Warcraft" and "Candy Crush" into a stable that already includes Xbox, the Game Pass subscription platform and a host of best-selling games. It's also a move that could very well draw the attention of antitrust regulators, given both the size of the transaction and Microsoft's status as a tech titan.
- Microsoft stunned the gaming industry when it announced this week it would buy game publisher Activision Blizzard for $68.7 billion, a deal that would immediately make it a larger video-game company than Nintendo.
- But what does the deal really mean for the millions of people who play video games, either on consoles or their phones? And will it actually happen at a time of increased government scrutiny over giant mergers in the U.S. and elsewhere?
- “Microsoft wants to increase the variety of intellectual property," said Forrester analyst Will McKeon-White. “Their target is anyone and everybody who plays video games and they want to bring that to a wider audience."
- Microsoft CEO Satya Nadella noted in an investor call Tuesday that “the culture of our organization is my No. 1 priority," adding that ”it’s critical for Activision Blizzard to drive forward” on its commitments to improve its workplace culture.
6. Activision Deal Is Start of M&A Frenzy in Tech: Ives
7. What the Microsoft-Activision Blizzard deal means for gamers
8. Two metaverse experts break down what Microsoft's Activision Blizzard deal means for the industry
9. Microsoft to buy Activision Blizzard in $68.7 billion deal
10. Microsoft-Activision Blizzard deal: 'The industrial logic is there,' analyst says
Some relevant characteristics of this "genioux fact"
- Category 2: The Big Picture of the Digital Age
- [genioux fact deduced or extracted from WSJ + Media]
- This is a “genioux fact fast solution.”
- Tag Opportunities those travelling at high speed on GKPath
- Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
- Type of validity of the "genioux fact".
- Inherited from sources + Supported by the knowledge of one or more experts + Supported by research.
- Authors of the genioux fact
ABOUT THE AUTHORS
PhD with awarded honors in computer science in France
Fernando is the director of "genioux facts". He is the entrepreneur, researcher and professor who has a disruptive proposal in The Digital Age to improve the world and reduce poverty + ignorance + violence. A critical piece of the solution puzzle is "genioux facts". The Innovation Value of "genioux facts" is exceptional for individuals, companies and any kind of organization.
Key “genioux facts”
- Some relevant and recent "genioux facts" from the g-f golden knowledge pyramid to master the big picture of the digital age.
- Opportunities updates (1/19/2022) for those traveling at high speed on GKPath!
- Tag Alerts those traveling at high speed on GKPath
- g-f(2)833 THE BIG PICTURE OF THE DIGITAL AGE (1/19/2022), INSEAD Knowledge, What Distinguishes the Super Rich From the Rest of Us
- g-f(2)832 THE BIG PICTURE OF THE DIGITAL AGE (1/19/2022), HBR, How Digital Transformation Can Improve Hospitals’ Operational Decisions
- g-f(2)831 THE BIG PICTURE OF THE DIGITAL AGE (1/18/2022), Talks at Google, Dorie Clark | How to Be a Long Term Thinker in a Short Term World
- g-f(2)830 The New World (1/18/2022), TechXplore, Controlling complex systems with Artificial Intelligence
- g-f(2)829 The New World (1/18/2022), Forbes, 3 Ways That Artificial Intelligence (AI) Will Change Your Job Forever
- g-f(2)828 THE BIG PICTURE OF THE DIGITAL AGE (1/18/2022), HBR, When Lower Intensity Leads to Higher Results
- g-f(2)827 THE BIG PICTURE OF THE DIGITAL AGE (1/17/2022), HBR, Research: How Entrepreneurship Can Revitalize Local Communities
- g-f(2)826 The New World (1/17/2022), Bloomberg, France Gets its 25th Tech Unicorn, Reaching Macron’s Goal Early
- g-f(2)825 The New World (1/17/2022), Forbes, 14 Ways To Leverage AI To Better Connect With Customers
- g-f(2)824 The New World (1/17/2022), Venture Beat, How AI will drive the hybrid work environment
- g-f(2)823 The New World (1/17/2022), Forbes, How To Close More Deals With Artificial Intelligence
- g-f(2)822 THE BIG PICTURE OF THE DIGITAL AGE (1/16/2022), geniouxfacts, The 10 most read "genioux facts" of the month
- g-f(2)821 THE BIG PICTURE OF THE DIGITAL AGE (1/16/2022), geniouxfacts, The 10 most read "genioux facts" of the week
- g-f(2)820 The New World (1/15/2022), Venture Beat, How AI and language intelligence are helping employees learn
- g-f(2)819 The New World (1/15/2022), MIT SMR, Toxic Culture Is Driving the Great Resignation
- g-f(2)818 The New World (1/14/2022), Thomas M. Siebel, Digital Transformation: Survive and Thrive in an Era of Mass Extinction
- g-f(2)817 The New World (1/14/2022), HBR Analytical Services, Keys to Successful Innovation through Artificial Intelligence
- g-f(2)816 The New World (1/14/2022), HBR Analytic Services, AWS, AWS perspective: AI have the potential to transform nearly every industry
- g-f(2)815 The New World (1/14/2022), WEF, Artificial intelligence: What the C-suite needs to know
- g-f(2)814 The New World (1/14/2022), Analytics Insight, 10 WAYS ARTIFICIAL INTELLIGENCE WILL CHANGE THE WORLD IN 2022
- g-f(2)813 The New World News (1/13/2022), WSJ, These TikTok Stars Made More Money Than Many of America’s Top CEOs
- g-f(2)812 The New World (1/13/2022), Brookings, How countries are leveraging computing power to achieve their national artificial intelligence strategies
- g-f(2)811 The New World (1/13/2022), Bloomberg, TSMC to Spend at Least $40 Billion to Address Chip Shortages
- g-f(2)810 THE BIG PICTURE OF THE DIGITAL AGE (1/12/2022), Talks at Google, Bruce Hood | How Minds are Constructed
- g-f(2)809 THE NEW WORLD (1/12/2022), geniouxfacts, 10 juices of ultra-condensed GK to keep pace
- g-f(2)808 THE BIG PICTURE OF THE DIGITAL AGE (1/12/2022), MIT SMR + BCG, AI in the Supply Chain: Cold Chain Technologies’ Ranjeet Banerjee
- g-f(2)807 THE NEW WORLD (1/11/2022), HBR, Finding Success Starts with Finding Your Purpose
- g-f(2)806 The New World (1/11/2022), HBR, HBR’s Most-Read Research Articles of 2021
- g-f(2)805 The New World (1/11/2022), msn money, The National, Artificial intelligence to influence top tech trends in major way in next five years
- g-f(2)804 The New World (1/11/2022), MIT SMR, Six Ways Leaders Can Adapt to the Workplace of 2022
- A list of relevant "genioux facts" that describe a "Classical CONTEXT" of the Digital Age
- g-f(2)45 "The Big Picture of the Digital Age": Knowledge opens the way to staggering opportunities, risks and challenges
- g-f(2)50 The Big Picture of the Digital Age: Mines of Golden Knowledge Growing Every Day
- g-f(2)74 THE BIG PICTURE OF THE DIGITAL AGE: Rapid change, incertitude and disruption, in a hypercompetitive environment
- g-f(1)28 The pyramid of knowledge of a “genioux fact”: From GOLD FRUITS to GOLD JUICES
- g-f(2)51 The Big Picture of the Digital Age: The Value of Golden Knowledge is Relative
- g-f(2)99 THE BIG PICTURE OF THE DIGITAL AGE, The “genioux facts”: Essential knowledge to unleash your limitless growth.
- g-f(2)75 THE BIG PICTURE OF THE DIGITAL AGE: “Infinite Learners” to keep pace with change, incertitude and disruption, in a hypercompetitive environment
- g-f(2)151 The Big Picture of the Digital Transformation, 3/1/2021, geniouxfacts, How To Succeed At Business Digital Transformation.
- g-f(2)153 The Big Picture of Business Artificial Intelligence (3/3/2021) in a Single “g-f KBP” Chart
- g-f(2)174 THE BIG PICTURE OF THE DIGITAL AGE (3/20/2021), geniouxfacts, Executive guide of golden knowledge to fire up your unlimited growth.
- Showing posts sorted by relevance for query The Big Picture of the Digital Age
- Showing posts sorted by relevance for query Digital transformation.
- Showing posts sorted by relevance for query Artificial Intelligence.
- Showing posts sorted by relevance for query The future of work.
- Showing posts sorted by date for query The Big Picture of Sports.
- Showing posts sorted by relevance for query A new, better world for everyone.