Wednesday, January 19, 2022

g-f(2)834 THE NEW WORLD (1/19/2022), WSJ + Media, Microsoft’s Activision Blizzard Deal to Power Its Netflix-of-Gaming Aspirations

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"g-f" fishing of golden knowledge (GK) of the fabulous treasure of the digital ageThe New World, Microsoft to Power Its Netflix-of-Gaming Aspirations (1/19/2022)  g-f(2)426 

Lessons learned, WSJ

EXCEPTIONAL “Full Pack Golden Knowledge Container”

Microsoft to Power Its Netflix-of-Gaming Aspirations

  • Microsoft Corp.’s acquisition of Activision Blizzard Inc. is aimed at shaking up the game industry by building out the software giant’s library of blockbuster videogames and bolstering its efforts to entice consumers onto its cloud-gaming service. 
  • The planned $75 billion deal would be Microsoft’s biggest ever and its most ambitious investment yet in its plan to turn its Game Pass subscription service into the Netflix of gaming. Once the acquisition closes, Microsoft said it will be the world’s third-largest game company by sales, with 30 game studios under its belt, including the developers of popular franchises Call of Duty, World of Warcraft and Candy Crush.

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Jim Cramer reacts to Microsoft's Activision Blizzard deal: It's genius for both of them



Aaron Tilley

Aaron Tilley (@aatilley) reports on enterprise technology and cloud computing out of San Francisco. He previously reported on Apple and the semiconductor industry for The Information and Forbes. He grew up in the Pacific Northwest and graduated from the University of Washington.

Sarah E. Needleman

Sarah E. Needleman (@saraheneedleman) is a reporter for The Wall Street Journal who writes about the tech sector.

In her earlier years at the Journal, she covered small business and careers. She also wrote Accidental Entrepreneur, a monthly column on starting a business for the first time. She joined the paper in 2001.

Sarah graduated from Rutgers University in 1997 with a bachelor's degree in journalism.

She is a word-game addict and toy collector who lives with her husband and daughter in northern N.J.

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Lessons learned, WSJ

One of the world’s top tech companies 

Golden Knowledge (GK) Juice

  • Around a decade ago, Microsoft pivoted to bring its corporate clients to subscription-based cloud services, which has helped lift its market value to $2 trillion and maintain its status as one of the world’s top tech companies. The Activision acquisition sets it up to ultimately use the same tactic on consumers by persuading gamers to abandon their expensive hardware and play on the cloud.
  • With an increasing number of gamers playing on smartphones rather than pricey game consoles and computers, companies around the world are in a race to build out services that will stream high-end games to all kinds of devices the same way movies and TV shows are streamed.

Condensed knowledge

Lessons learned, WSJ

Microsoft has taken a large early lead in the emerging cloud-game space  

Golden Knowledge (GK) Juice

  • Inc., Alphabet Inc.’s Google, Sony Group Corp. and a host of smaller players are trying, but Microsoft has taken a large early lead in the emerging cloud-game space by spending billions on acquisitions and infrastructure, analysts said.
  • If Microsoft could convert some of Activision’s close to 400 million monthly active users into subscribers, it could significantly bolster its cloud-game business, Mark Moerdler, an analyst at Bernstein Research, said.
  • Consumer spending on cloud-game services reached $3.7 billion last year, with Microsoft’s Game Pass accounting for 60%, according to research firm Omdia, which forecasts total cloud-game revenue will hit $12 billion by 2026.
  • Along with announcing its planned acquisition, Microsoft said Tuesday that subscribers to Game Pass, which includes cloud gaming, online multiplayer support and access to a large rotating library of games, have increased 39% in the past year to 25 million.
  • A few years ago, Microsoft decided to become more aggressive about expanding its cloud usage to gaming, its main touch point with consumers. Internally, there has been concern Microsoft is too dependent on enterprise for growth, said people familiar with company strategy. The decision to do more in gaming came after attempts to buy into other consumer-facing businesses, such as TikTok, Pinterest and Discord, didn’t pan out, the people said.

Lessons learned, MEDIA

10 relevant GK containers  

Golden Knowledge (GK) Juice

  1. Bloomberg, Microsoft Deal Wipes $20 Billion Off Sony's Market Value in a Day 
    • The blockbuster acquisition escalates Microsoft’s spending spree to secure intellectual property assets for its Xbox Game Pass service, wiping $20 billion off Sony’s valuation in a day. The push to attract paying subscribers with an overwhelming portfolio of games challenges Sony’s traditional console business model that relies on high-profile exclusive titles and hardware sales. Games and network services account for about 30% of Sony revenue.
  2. WSJActivision Blizzard’s Workplace Problems Spurred $75 Billion Microsoft Deal
    • When allegations of a toxic workplace at Activision Blizzard Inc. surfaced last year and investors fled the video-gaming giant’s stock, Microsoft Corp. rushed in.
  3. WSJSony Braces for Microsoft’s ‘Pay-to-Win’ Strategy
    • Microsoft is flashing its wallet to bulk up in games. That adds up to a fearsome boss battle for Sony, Microsoft’s rival in videogame consoles.
    • Investors in the Japanese company are clearly feeling some nerves after Microsoft said Tuesday that it would spend $75 billion to buy game company Activision Blizzard. Sony’s share price plunged 12.8% Wednesday, its biggest one-day drop since 2008.
  4. ForbesMicrosoft’s Biggest Acquisition Ever Is A $69 Billion Bet On The Future Of Video Games
    • It's a vertical merger that would make Microsoft the third-largest video game company in the world in terms of revenue, bringing the publisher behind "Call of Duty," "World of Warcraft" and "Candy Crush" into a stable that already includes Xbox, the Game Pass subscription platform and a host of best-selling games. It's also a move that could very well draw the attention of antitrust regulators, given both the size of the transaction and Microsoft's status as a tech titan.
  5. APEXPLAINER: Microsoft's Activision buy could shake up gaming
    • Microsoft stunned the gaming industry when it announced this week it would buy game publisher Activision Blizzard for $68.7 billion, a deal that would immediately make it a larger video-game company than Nintendo.
    • But what does the deal really mean for the millions of people who play video games, either on consoles or their phones? And will it actually happen at a time of increased government scrutiny over giant mergers in the U.S. and elsewhere?
    • “Microsoft wants to increase the variety of intellectual property," said Forrester analyst Will McKeon-White. “Their target is anyone and everybody who plays video games and they want to bring that to a wider audience."
    • Microsoft CEO Satya Nadella noted in an investor call Tuesday that “the culture of our organization is my No. 1 priority," adding that ”it’s critical for Activision Blizzard to drive forward” on its commitments to improve its workplace culture.

6. Activision Deal Is Start of M&A Frenzy in Tech: Ives

7. What the Microsoft-Activision Blizzard deal means for gamers

8. Two metaverse experts break down what Microsoft's Activision Blizzard deal means for the industry

9. Microsoft to buy Activision Blizzard in $68.7 billion deal

10. Microsoft-Activision Blizzard deal: 'The industrial logic is there,' analyst says

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  • Category 2: The Big Picture of the Digital Age
  • [genioux fact deduced or extracted from WSJ + Media]
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  • Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
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    • Inherited from sources + Supported by the knowledge of one or more experts + Supported by research.


“genioux facts”: The online programme on MASTERING “THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)834, Fernando Machuca, January 19, 2022, Corporation.


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