Thursday, January 13, 2022

g-f(2)813 The New World News (1/13/2022), WSJ, These TikTok Stars Made More Money Than Many of America’s Top CEOs

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"g-f" fishing of golden knowledge (GK) of the fabulous treasure of the digital ageThe New World, The gigantic earnings of TikTok stars (12/13/2021)  g-f(2)426 

Lessons learned, WSJ

Charli and Dixie D’Amelio, Addison Rae are among TikTok stars who out-earned leaders of many S&P 500 companies 

      • TikTok stars are dancing their way to the bank. Some are making more than America’s top chief executives.
      • Charli D’Amelio, who started posting videos of herself dancing on TikTok in 2019, brought in $17.5 million last year, according to Forbes, which recently ranked the highest-earning TikTok stars of 2021. With 133 million followers on TikTok, she makes her money from a clothing line and promoting products in TikTok videos and other ads.
      • By comparison, median pay for chief executives of S&P 500 companies was $13.4 million in 2020, according to a Wall Street Journal analysis of data from MyLogIQ. CEO compensation figures include stock and option awards, which typically make up most of executive pay, as well as annual salary and bonus, perks and some kinds of retirement-benefit gains. Only some 2021 CEO compensation figures have been released so far. 

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                g-f(2)385 THE BIG PICTURE OF THE DIGITAL AGE (7/21/2021), WSJ, Investigation: How TikTok's Algorithm Figures Out Your Deepest Desire

                ABOUT THE AUTHORS

                Joseph Pisani

                Reporter, The Wall Street Journal

                Joseph is a breaking news reporter for The Wall Street Journal based in New York. He previously reported for the Associated Press. Email him at or follow him on Twitter: @josephpisani

                Theo Francis

                Special writer, The Wall Street Journal

                Theo Francis covers corporate news for The Wall Street Journal from Washington, D.C., and specializes in using regulatory documents to write about complex financial, business, economic, legal and regulatory issues.

                During his first stint at the Journal, from 2000 to 2008, he covered hospitals, insurance, retirement and pensions, mutual funds and stocks, among other issues. He was part of Journal team that won the 2003 Pulitzer Prize for coverage of corporate scandals, and his work, individually and with others, has also been recognized with George Polk, Gerald Loeb and other national awards.

                He covered financial regulation in Washington for BusinessWeek during the height of the financial crisis, and has written for The New York Times, Quartz,, National Public Radio, Bloomberg News and other publications. In 2012 and 2013, he founded and ran Disclosure Matters, an independent research, training and consulting firm in Washington, D.C.. He returned to the Journal in November 2013.

                He has taught journalism at the University of Maryland and is a graduate of the University of Illinois and the Columbia University Graduate School of Journalism. More information at website or follow him on Twitter @theofrancis.

                Extra-condensed knowledge

                Lessons learned, WSJ

                Golden Knowledge (GK) Juice

                • “They’re really building business empires,” said Mae Karwowski, CEO and founder of influencer marketing agency Obviously. She noted that many top TikTok influencers run new companies, launch brands and diversify their income streams. 
                • “The numbers we see now are only getting bigger,” she said.
                • The cash flow of TikTok stars has soared along with the app’s rapid growth. Seven of TikTok’s top earners collectively made $55.5 million last year, a 200% increase from the prior year, according to the Forbes data. 
                • Some S&P 500 CEOs make much more, of course. Robert Kotick, who heads videogame giant Activision-Blizzard Inc. , made nearly $155 million in 2020. Apple Inc. CEO Tim Cook made almost $99 million in the year ended Sept. 25. CEOs at a few smaller companies made even more.

                Condensed knowledge

                Lessons learned, WSJ

                Golden Knowledge (GK) Juice

                • TikTok, owned by Beijing-based ByteDance Ltd., has hooked people with its secretive algorithm, which delivers video clips that it thinks users would like. The buzzy app said last year that it had more than one billion monthly users.
                • TikTok didn’t respond to a request for comment.
                • Policy makers around the world have been scrutinizing TikTok and its peers, including Meta Platforms Inc. ’s Instagram, over data-privacy issues. The possible psychological damage these platforms might cause to younger users is another risk for the company. Recent investigations by The Wall Street Journal found how TikTok’s powerful algorithms can hook people, and drive minors—among the biggest users of the app—into content about sex and drugs.
                • Still, analysts say brands find the millions of followers of top TikTok stars irresistible. The top earners make much of their money from ads, product lines and other deals outside the app. 

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                • Category 2: The Big Picture of the Digital Age
                • [genioux fact deduced or extracted from WSJ]
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                • Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
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                  • Inherited from sources + Supported by the knowledge of one or more experts.


                “genioux facts”: The online programme on MASTERING “THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)813, Fernando Machuca, January 13, 2022, Corporation.

                ABOUT THE AUTHORS

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