Monday, January 17, 2022

g-f(2)823 The New World (1/17/2022), Forbes, How To Close More Deals With Artificial Intelligence

ULTRA-condensed knowledge

"g-f" fishing of golden knowledge (GK) of the fabulous treasure of the digital ageThe New World, How To Close More Deals With AI (1/17/2022)  g-f(2)426 


How To Close More Deals With AI

  • In these tumultuous times, many workplaces are facing both unprecedented illness in addition to what has been called, “The Great Resignation.” They simply do not have the manpower to manage sales and customer contact in the usual ways. But while this loss of human contact has hurt many smaller businesses, some of which are still using antiquated response systems like email or contact forms from their websites, mid-size to larger enterprises are investing in artificial intelligence (AI) to not only initiate customer contact, but also to qualify leads and close more deals.
  • From an ROI perspective, AI is virtually unbeatable because it can deliver qualified leads for an average of $250 per month for smaller businesses. You can’t hire a human to compete with that rate. Close one deal, and you may have already earned that investment back. It’s that simple and inexpensive for many small businesses.

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Jerry Kelly

Chief Marketing Officer / Partner at Marketing 360®, overseeing all inbound lead generation strategies and partnerships. 

Chief Marketing Officer with over 15 years experience responsible for generating inbound leads for Marketing 360® and over 20K small businesses across the country. 

Extra-condensed knowledge

Lessons learned, Forbes

  • What larger enterprises are showing us is that AI presents a 24/7 method of streamlining your responsiveness to your customer base, as well as qualifying and refining those customers who are most likely to buy from you – and that can be a tremendous timesaver when it comes to determining which leads are worthy of further response.
  • Not only that, but AI can also serve as an adjunct workforce, as it offers an “always-on” virtual team that a human workforce simply cannot compete with, especially during a pandemic. It enables you to operate a fully functioning sales force without the investment and nuances of managing human capital. It also allows you to expand an existing human workforce to scale your business as it continues to grow, so it is also advantageous as a pathway to greater success.  

Condensed knowledge

Lessons learned, Forbes

  • For instance, using a lead-gen tool like, Drift, or Clari, you can give your sales team much more efficient leads so that they can work based on people who are actually interested in your product and service at that moment – as opposed to someone filling out a form with you now having to chase them down. 
  • Using pre-written scripts to facilitate AI customer interaction can also help to route customers to the appropriate funnel for the exact service they need, nurturing long-term leads and handing off the hot ones to humans who can help the customer in real time. In this way, your human staff can be freed up to 25% of the time to focus only on the leads that turn into immediate business, keeping your business more profitable as well as more responsive than your nearest competitor.
  • Scripted AI can help determine which customers are ready to buy from you now, and where they are on their customer journey, keeping your pipeline both fuller and richer as you go. It enables you to focus on moving customers more efficiently through the pipeline – while making it easier than ever for your customers to do business with you.

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  • Category 2: The Big Picture of the Digital Age
  • [genioux fact deduced or extracted from Forbes]
  • This is a “genioux fact fast solution.”
  • Tag Opportunities those travelling at high speed on GKPath
  • Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
  • Type of validity of the "genioux fact". 

    • Inherited from sources + Supported by the knowledge of one or more experts.


“genioux facts”: The online programme on MASTERING “THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)823, Fernando Machuca, January 17, 2022, Corporation.


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