Monday, January 17, 2022

g-f(2)825 The New World (1/17/2022), Forbes, 14 Ways To Leverage AI To Better Connect With Customers

ULTRA-condensed knowledge

"g-f" fishing of golden knowledge (GK) of the fabulous treasure of the digital ageThe New World, AI To Better Connect With Customers (1/17/2022)  g-f(2)426 


AI To Better Connect With Customers

  • Artificial intelligence has been a hot topic of conversation among agency leaders for some time now, and mass adoption of AI as a valuable marketing tool is already well underway. 
  • In 2022, marketers will no doubt find more unique ways to incorporate AI into their operations to enhance campaigns while boosting the effectiveness of data analysis and the accuracy of reporting.
  • Here, 14 members of Forbes Agency Council share smart ways for marketers to leverage AI this year to better connect with customers.

Genioux knowledge fact condensed as an image



Expert Panel®

Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips

Forbes Agency Council

Forbes Agency Council is an invitation-only, fee-based organization for executives in successful public relations, media strategy, creative and advertising agencies. 

Extra-condensed knowledge

Lessons learned, Forbes

Here, 14 members of Forbes Agency Council share smart ways for marketers to leverage AI this year to better connect with customers. 

1. Teach Computers To Respond As Team Members Would. AI provides the conduit through which we expedite our deliverables in a personalized way via chatbots, customer service communication and email. - Korena Keys, KeyMedia Solutions

2. Tailor Content To Fulfill Prospects’ Needs. Given that prospective patients visit a healthcare provider’s website for specific reasons, healthcare marketers can use AI to create and provide tailored content to fulfill patients’ needs. - Ajay Prasad, GMR Web Team

3. Create Chatbots For Landing Pages. At Argon Agency, we use AI to create chatbots for our landing pages to engage with visitors. - Logan Rae, Argon Agency

4. Extract Real, Actionable Insights. There’s so much data available for marketers and business leaders today, but collecting it is just one small part of the bigger picture. - Solomon Thimothy, OneIMS

5. Quantify Information In An Unbiased Way. AI can quantify information in a quick and unbiased way. Because of this, information that it can collect on your customers is trustworthy. - Jason Hall, FiveChannels Marketing

6. Drive More Conversions With Targeted Ads. Targeted ad marketing is crucial to implement in today’s business world. - Jordan Edelson, Appetizer Mobile LLC

7. Enhance Your Website’s User Experience. Enhance your website’s user experience using AI tools to boost interaction. - Hannah Trivette, NUVEW Web Solutions

Condensed knowledge

Lessons learned, Forbes

8. Use A Cross-Platform Chatbot. If you are having bandwidth issues and need to automate some of your communication processes, use a cross-platform chatbot. - Christopher Tompkins, The Go! Agency

9. Monitor How AI Bias Might Be Impacting Results. The ad industry has found that AI tends to develop unintended bias, with research showing that AI often delivers ads more prominently to men and wealthy consumers while excluding minority groups. - Donna Robinson, Collective Measures

10. Apply AI In An Invisible, Non-Creepy Fashion. The best applications of AI follow two simple principles: They are invisible, and they aren’t creepy. - Chris Martin, FlexMR

11. Launch A Text-Based AI Tool And Build Intelligent Scripts. We have launched an AI tool that is all text-based. You enter your cell number, and the entire process is taken over by AI. - Jerry Kelly, Marketing 360®

12. Employ AI For Content Generation. AI tools can help pinpoint topics that are important to consumers right now. - Evan Nison, NisonCo

13. Scale One-To-One Engagements. While companies may be limited in how many direct interactions they can have with their customers, AI will allow a company of any size to engage, categorize a customer interaction and either bring about a helpful conclusion or qualify the customer’s need to be redirected to an employee at scale. - Katie Schibler Conn, KSA Marketing

14. Leverage Facebook’s Lookalike Targeting. The most powerful AI for connecting with consumers is Facebook’s lookalike audience. - Tellef Lundevall, Accelerated Digital Media

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  • Category 2: The Big Picture of the Digital Age
  • [genioux fact deduced or extracted from Forbes]
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