Sunday, January 14, 2024

g-f(2)1852 Harnessing Generative AI for Business Transformation: An Exploration


genioux Fact post by Fernando Machuca and Bing Chatbot


The webinar "Finding Transformation Opportunities With Generative AI" is an insightful session that delves into the potential of Generative AI (GenAI) to transform business practices and models.

genioux GK Nugget: 

"Generative AI holds the key to radical and incremental transformation in business, offering opportunities in customer experience, employee experience, operations, and business models." — Fernando Machuca and Bing Chatbot

genioux Foundational Fact: 

The webinar, led by George Westerman, a senior lecturer at the MIT Sloan School of Management, explores how GenAI can be used to transform existing ways of doing business. It identifies four key areas of opportunity: customer experience, employee experience, operations, and business models. The session also discusses how GenAI can augment, automate, or innovate existing practices.

10 Relevant genioux Facts:

  1. Generative AI can enhance both customer and employee experiences.
  2. It can optimize operations in various business sectors.
  3. GenAI can lead to the development of new business models.
  4. The webinar is part of a three-part series on Generative AI in Business.
  5. The series aims to unravel myths, find opportunities, and prepare organizations for the use of GenAI.
  6. George Westerman, a senior lecturer at the MIT Sloan School of Management, leads the webinar.
  7. The session investigates opportunities to use GenAI to transform existing ways of doing business.
  8. It explores where GenAI may augment, automate, or innovate existing practices.
  9. The webinar also discusses new businesses in the GenAI space.
  10. The session was held in fall 2023.


The webinar “Finding Transformation Opportunities With Generative AI” provides a deep understanding of the transformative potential of GenAI in business. It highlights the opportunities that GenAI presents in various aspects of business, from customer experience to the creation of new business models. As we continue to explore and harness this technology, it’s clear that GenAI will play a significant role in shaping the future of business.


The GK Webinar

George Westerman, Noémie Ellezam, and Abbie Lundberg, Finding Transformation Opportunities With Generative AI, MIT Sloan Management Review, January 07, 2024.

George Westerman 

George Westerman is a Senior Lecturer at the MIT Sloan School of Management and a pioneering researcher in the field of digital transformation³. He is the founder of the Global Opportunity Initiative³ and has made significant contributions to the fields of executive leadership and technology strategy³.

Westerman is the co-author of the award-winning book "Leading Digital: Turning Technology Into Business Transformation"⁴. The book, co-authored with Didier Bonnet and Andrew McAfee, highlights how large companies in traditional industries are using digital technology to gain strategic advantage². It is based on a study of more than four hundred global firms and provides insights into what it takes to become a Digital Master².

In his work, Westerman emphasizes that success in digital transformation is as much about what you don’t do as what you do². He believes that in the context of so many opportunities to digitize your business, it’s easy to become distracted by the latest shiny object. But when it comes to making real strategic commitments, investing real dollars, and involving real people, only a focused approach to digital transformation delivers real business value².

In addition to his academic work, Westerman also contributes to the business community. He is the founder of the Global Opportunity Forum in MIT’s Office of Open Learning⁵. His work focuses on the ways in which business leaders are transforming their organizations⁵.

In summary, George Westerman is a respected figure in the field of digital transformation, providing valuable insights and guidance to both the academic and business communities. His work continues to shape our understanding of the digital landscape and its impact on business operations.

Source: Conversation with Bing, 1/14/2024

(1) George F Westerman | MIT Sloan.

(2) Leading Digital: Turning Technology Into Business Transformation.

(3) Book Summary - Leading Digital: Turning Technology into Business ....

(4) The Transformer CLO - Harvard Business Review.

(5) An Executive Summary: Leading Digital by George Westerman, Didier ....

(6) undefined.

Noémie Ellezam

Noémie Ellezam is the Chief Digital Strategy Officer in the Group Innovation Division at Société Générale¹. She has over fifteen years of experience in business transformation and financial services, including retail & consumer finance, wealth management, and corporate & investment banking¹.

Ellezam joined Société Générale in 2006 in General Inspection and led international strategic reviews & business transformation projects across multiple businesses & geographies¹. She was promoted to Head of the Strategic & Performance Steering Division for French retail from 2014 to 2018¹. In 2019, she joined the Group Innovation Division to take over the role of Digital Strategy Officer¹.

She holds a master's degree in International Politics from Science Po-Paris and in Business Management from HEC Management School¹. Her work focuses on leveraging digital strategies to drive innovation and transformation within the organization¹.

Source: Conversation with Bing, 1/14/2024

(1) Noemie Ellezam - Money 20/20.

(2) Digitalisation at scale – how large enterprises tackle change ....

(3) Noémie Ellezam’s Profile | MIT Sloan Management Review, Flipboard ....

Abbie Lundberg

Abbie Lundberg is the Editor in Chief at MIT Sloan Management Review¹. She is a content strategist, writer, and professional speaker with over 30 years of experience reporting and commenting on tech-enabled business strategy, leadership, transformation, and change¹.

Before joining MIT SMR, Lundberg ran Lundberg Media, which she founded in 2009¹. During that time, she produced numerous influential papers on tech-enabled business strategy and transformation and led hundreds of executive roundtables, webinars, and events in both the U.S. and abroad¹. Prior to that, she served as editor in chief at CIO, leading the publication through a 13-year period of tremendous growth and change¹.

In addition to her editorial work, Lundberg is a sought-after keynote presenter and panel moderator for executive conferences, roundtables, and events⁴. Her work focuses on the ways in which business leaders are transforming their organizations³.

In summary, Abbie Lundberg is a respected figure in the field of tech-enabled business strategy, providing valuable insights and guidance to both the academic and business communities. Her work continues to shape our understanding of the digital landscape and its impact on business operations.

Source: Conversation with Bing, 1/14/2024

(1) Abbie Lundberg - MIT Sloan Management Review.

(2) Home page | Lundberg Media.

(3) The Transformer CLO - Harvard Business Review.

(4) About | Lundberg Media.

(5) undefined.

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This genioux Fact post is classified as Breaking Knowledge which means: Insights for comprehending the forces molding our world and making sense of news and trends.

Type: Breaking Knowledge, Free Speech

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