Thursday, December 14, 2023

g-f(2)1712 Beyond the Hype: The Roadmap to Generative AI Adoption and Success


genioux Fact post by Fernando MachucaChatGPTand Bing Chatbot 

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Generative AI has garnered immense attention and skepticism in equal measure. As organizations grapple with uncertainty and inflated expectations surrounding this technology, Gartner research identifies five compelling forces shaping the adoption landscape. These forces, encompassing board and CEO expectations, customer demands, employee perspectives, regulatory pressures, and investor considerations, form the dynamic backdrop against which executives must navigate the evolving landscape of generative AI.

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genioux GK Nugget:

"In the evolving era of generative AI, executives face the pivotal challenge of balancing immense potential with substantial risks. Gartner's identified forces—board and CEO expectations, customer demands, employee perspectives, regulatory pressures, and investor considerations—act as catalysts, urging leaders to tread carefully and strategically to harness the technology's transformative power." — Fernando Machuca and ChatGPT

genioux Foundational Fact:

According to a Gartner survey in Q3 2023, 45% of organizations are actively piloting or experimenting with generative AI, a significant surge from the 70% purely investigating in March-April 2023. Despite robust pilots and growing enthusiasm, the pace of adoption is projected to slow, entering the "trough of disillusionment" according to Gartner's Hype Cycle for Emerging Technologies.

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  1. Board and CEO Expectations: In a November 2023 survey, 71% of business executives implementing generative AI noted that the push for adoption is primarily top-down, originating from CEOs or steering committees. Boards increasingly discuss AI, believing it will significantly impact customer experience, data analytics, efficiency, and productivity.
  2. Customer Expectations: A July 2023 Gartner survey reveals that only 18% of U.S. consumers expect generative AI to benefit society. However, they express comfort or neutrality (65% and 56%) toward its use in marketing and customer service, emphasizing the potential for generative AI to enhance personalized experiences.
  3. Employee Expectations: Despite concerns about job displacement, employees report high expectations around AI in the workplace. On average, businesses anticipate generative AI replacing 3.8% of headcount in 2024, with employees expecting support and upskilling from their employers as they adapt to new roles and tasks.
  4. Regulatory Expectations: Generative AI availability ranks as the second-most-cited risk in a Q3 2023 Gartner survey, with 68% of senior executives concerned about its rapid surpassing of organizational understanding and risk mitigation capabilities. Global leaders are actively collaborating to devise legislation addressing societal risks associated with AI.
  5. Investor Expectations: Investors reward companies for efficient growth, and AI provides an avenue for organizations to achieve this status. Gartner's November 2023 poll projects 7% cost savings and 69% productivity improvement from generative AI implementation, attracting investor interest and contributing to long-term revenue growth.

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As the hype surrounding generative AI gives way to pragmatic considerations, these five forces—board and CEO expectations, customer demands, employee perspectives, regulatory pressures, and investor considerations—stand as pivotal drivers of mainstream adoption. Executive leaders have a unique opportunity to leverage these forces, establishing a clear AI vision, investing in skills, and reimagining processes to propel their enterprises into an AI-driven future. Harnessing these forces not only accelerates digital transformation but also unlocks efficient growth, positioning organizations at the forefront of technological evolution.


The GK Article

Alexander Bant, Helen Poitevin, Nicole Greene, and Erick Brethenoux, 5 Forces That Will Drive the Adoption of GenAI, Harvard Business Review, December 14, 2023.

Alexander Bant 

Alexander Bant is the Chief of Research for CFOs at Gartner, where his business insights are used by 45,000 leaders at a majority of the Global 500¹²³. His research teams quantify and share what the top companies and their leaders do differently to maximize their people, processes, and technology¹²³.

Bant has interviewed more than 3,300 C-level executives and led strategy sessions at more than 250 companies¹². His data and findings have been featured in Forbes, Wall Street Journal, The New York Times, Bloomberg, Fortune, Reuters, The Economist, Business Week, CNBC, Yahoo Finance, USA Today, and more than 75 other media outlets¹².

He holds a degree from the London School of Economics (LSE) and is an Adjunct Professor at American University's Kogod School of Business in Washington, D.C¹². Prior to his role at Gartner, Bant has led M.B.A. courses related to consulting¹².

Source: Conversation with Bing, 12/14/2023

(1) Alexander R Bant - Gartner.

(2) Alexander Bant | Gartner.

(3) Alexander Bant | Gartner CFO & Finance Executive Conference.

Helen Poitevin

Helen Poitevin is a Distinguished Vice President Analyst in the Gartner HR Practice, with a focus on HR technologies¹. With over 18 years of experience, she advises clients on their HR technology strategies, emphasizing AI and generative AI, talent analytics, voice of the employee analytics, and workforce planning¹.

Before joining Gartner, Poitevin led the Workforce Analytics team within the HR organization at SAP and contributed to the overall business analytics strategy in a cross-functional team¹. She also held roles in HR Reporting and HR Information Systems as part of the EMEA-based HR teams at Business Objects and SAP¹. Before joining Business Objects, she worked in the HR department of a global microelectronics firm¹.

Poitevin holds a B.A. degree from The College of Wooster, an M.A. degree in French Literature from New York University, and a DESS (Masters) in Human Resources Management from Universite de Paris IX Dauphine¹.

Source: Conversation with Bing, 12/14/2023

(1) Helen Poitevin | Gartner.

(2) How Employee Productivity Monitoring Has Evolved - Gartner.

(3) Helen Poitevin | Gartner ReimagineHR Conference.

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Nicole Greene

Nicole Greene is a Vice President Analyst in the Gartner Marketing Practice, where she specializes in marketing strategy, trends, and practices with a particular focus on artificial intelligence, content marketing, and digital experience¹. She helps clients achieve business results by focusing on storytelling to make relevant connections with consumers³⁴.

Greene's work on generative AI crosses these disciplines and includes responsible use and risk management¹. She has held content, digital experience, and social marketing roles for over 15 years at industry leaders including Disney and ESPN Media Networks, Viacom, and The United States Tennis Association (U.S. Open)¹. Her work focused on how emerging technology and changing consumer behavior drive the need for brands to adapt their strategy, creative process, and measurement¹.

She supports both B2C and B2B clients, with experience leading content and digital product marketing efforts for Gartner¹. Greene holds a B.A. in Journalism and Mass Communication from the University of North Carolina, Chapel Hill¹.

Source: Conversation with Bing, 12/14/2023

(1) Nicole Greene - Gartner.

(2) Nicole Greene | Gartner Marketing Symposium/Xpo.

(3) Nicole Greene | Gartner Marketing Symposium/Xpo.

(4) Podcast: Who’s Afraid of Generative AI? — With Nicole Greene - Gartner.

Erick Brethenoux

Erick Brethenoux is a Distinguished Vice President Analyst in the Gartner IT practice and leads the Gartner AI Steering Council¹². He specializes in artificial intelligence techniques, decision intelligence, and applied cognitive computing¹². Brethenoux guides organizations on the strategic, organizational, and technology aspects of using artificial intelligence as a driving force of their growth¹².

Prior to rejoining Gartner, he was IBM Director of Machine Learning & Analytics Strategy¹². Before IBM, he was VP of Corporate Development at SPSS, a pioneer in predictive analytics, and before that VP at Lazard Freres, working with institutional investors, analyzing startups for venture capital funding and merger and acquisition activities¹².

Brethenoux has also served as Research Director of Advanced Technologies at Gartner focusing on decision support systems, knowledge management, and advanced software engineering¹². Prior to Gartner, he conducted a scientific mission for the French Embassy in the U.S¹². He is also currently an Adjunct Professor at Illinois Institute of Technology¹².

He holds an M.S. in Artificial Intelligence from West Chester University of Pennsylvania and a Ph.D. in Cognitive Science from the University of Delaware¹².

Source: Conversation with Bing, 12/14/2023

(1) Erick Brethenoux | Gartner.

(2) Erick Brethenoux - Gartner.

(3) Erick Brethenoux | Gartner Data & Analytics Summit.

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Source: Conversation with Bing, 11/27/2023

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Source: Conversation with Bing, 11/27/2023

(1) “genioux facts”:.

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Source: Conversation with Bing, 11/27/2023

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genioux facts”: The online program on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)1712, Fernando MachucaClaude, and Bing Chatbot, December 14, 2023, Corporation.

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