Monday, October 23, 2023

g-f(2)1494 Apple's Generative AI Revolution: Preparing for the Future

Lighthouse of the Big Picture of the Digital Age


genioux Fact post by Fernando MachucaChatGPT and Bing Chatbot

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Introduction by Fernando:

Apple, a tech giant known for its innovation, has been the subject of extensive study by “genioux facts”. The company’s unique approach to the AI race is explored in our previous posts, “g-f(2)1217 Apple’s Lighthouse in the AI Race” and “g-f(2)1420 The Silent Giant: How Apple is Leading the AI Acquisitions Race (By Bing Chatbot).

Lighthouse of the Big Picture of the Digital Age

In this new genioux Fact post, we delve into two insightful articles, “Inside Apple’s Big Plan to Bring Generative AI to All Its Devices” and “Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report”. Assisting Fernando in extracting golden knowledge (GK) from these articles are our amazing GK extractors, ChatGPT and Bing Chatbot.


Apple, a tech giant renowned for innovation, found itself in a race to catch up with the AI revolution. While it watched from the sidelines, OpenAI's ChatGPT and others reshaped the technology landscape. Now, Apple is orchestrating a grand response to integrate generative AI across its devices and services. The visionaries behind this ambitious transformation are Apple's top executives, John Giannandrea, Craig Federighi, and Eddy Cue. In their quest to harness the potential of AI, Apple is investing $1 billion annually to propel itself into the forefront of AI technology.

Lighthouse of the Big Picture of the Digital Age

genioux GK Nugget:

"Apple's ambitious foray into Generative AI across its product range marks a pivotal moment in the tech industry's pursuit of transformative AI capabilities." — Fernando Machuca, ChatGPT and Bing Chatbot.

genioux Foundational Fact:

Apple's journey into generative AI signifies the profound implications AI holds for our shared future. The company is now actively working on infusing generative AI into its products and services. This move is fueled by the understanding that responsible development and ethical principles should underpin the advancement of AI to uplift humanity.

10 genioux Facts:

Lighthouse of the Big Picture of the Digital Age

  1. Apple's response to the AI frenzy involves integrating generative AI technology into its devices and services.
  2. The company had been relatively passive in the AI space, focusing mainly on an improved auto-correct system.
  3. The technology industry witnessed rapid advancements in AI, including human-like responses from search engines.
  4. Apple developed its own large language model called Ajax and deployed an internal chatbot known as "Apple GPT."
  5. Tim Cook acknowledges that Apple has been working on generative AI technology for years.
  6. Apple's senior vice presidents, John Giannandrea and Craig Federighi, lead the generative AI initiative.
  7. Siri is being revamped to deeply implement generative AI, aiming for a smarter version of the virtual assistant.
  8. iOS is set to incorporate AI features using Apple's large language model, enhancing Siri and Messages app capabilities.
  9. Apple is considering integrating generative AI into development tools like Xcode, making app development more efficient.
  10. The company is exploring the deployment of generative AI for various apps, including Apple Music, productivity apps, and customer service applications within AppleCare.


Apple's endeavor to embrace generative AI is a pivotal move that recognizes the transformative potential of AI while acknowledging the importance of ethical development. With top executives spearheading the effort, Apple is set to redefine the AI landscape by integrating generative AI into its devices, services, and applications. The choice of deployment—on-device, cloud-based, or a combination thereof—reflects the company's commitment to safeguarding privacy while ensuring adaptability to the ever-evolving AI landscape. As generative AI takes center stage in computing, Apple's proactive approach ensures that it remains at the forefront of the technology revolution.

Summaries by Bing Chatbot

“Inside Apple’s Big Plan to Bring Generative AI to All Its Devices” summary

"Inside Apple’s Big Plan to Bring Generative AI to All Its Devices" discusses Apple's ambitious initiative to integrate generative AI across its product line¹. The company is investing approximately $1 billion per year in this endeavor¹. The goal is to enhance the next versions of its operating systems with more AI capabilities¹.

The project is led by SVPs John Giannandrea and Craig Federighi, who are in charge of AI and software, respectively¹. They aim to improve Siri's performance using the new AI system and plan to incorporate AI into the next edition of iOS¹. This could lead to improvements in how Siri fields questions and how Messages auto-completes sentences¹.

Apple is also exploring the use of generative AI in development tools such as Xcode, which could help developers create apps for Apple's platforms more quickly¹. The company is also considering using generative AI for internal customer service apps under AppleCare¹.

The article suggests that a new and improved Siri using this technology could arrive as soon as 2024¹.

Source: Conversation with Bing, 10/23/2023

(1) Apple's generative AI efforts could add more AI to iOS in 2024.

(2) Techmeme: Gurman: Apple is planning a “Mac-centered product launch ....

(3) Techmeme: SpaceX and the European Space Agency sign an agreement for ....

Lighthouse of the Big Picture of the Digital Age

 "Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report." summary

The article "Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report" discusses Apple's plan to invest $1 billion annually in the development of its generative artificial intelligence products⁵. This move comes as Apple seeks to catch up with competitors like Google, Microsoft, and Amazon, who have already launched new AI products and features⁵.

Apple's AI is currently used for tasks such as improving photos and autocorrecting text⁵. However, the company has not yet launched a generative AI product similar to OpenAI's ChatGPT or Google Bard⁵. Apple has built its own large language model framework, Ajax, and a rumored chatbot known internally as Apple GPT⁵, but these have not been incorporated into its products yet⁵.

The company plans to integrate AI into Siri, Messages, and Apple Music⁵. For Apple Music, the goal is to use AI to create auto-generated playlists similar to Spotify's partnership with OpenAI⁵. Apple is also considering using AI in Xcode to assist app developers⁵.

The executives leading these AI initiatives are John Giannandrea, SVP of machine learning and AI strategy; Craig Federighi, SVP of software engineering; and Eddy Cue, head of services⁵.

Source: Conversation with Bing, 10/23/2023

(1) Apple to spend $1 billion a year in AI catch-up efforts: Report - CNBC.

(2) Global Business Intelligence Market to Reach $50.3 Billion by 2030.

(3) Microsoft to spend $3.2b in Australia as AI regulation looms - BEAMSTART.

(4) Is the India-Middle East-Europe Economic Corridor Dead on Arrival?.

(5) undefined.

(6) Apple, caught by surprise in generative AI boom, to spend $1 billion ....

(7) Apple, caught by surprise in generative AI boom, to spend $1 billion ....

Lighthouse of the Big Picture of the Digital Age


The GK Article 1

Mark Gurman, Inside Apple’s Big Plan to Bring Generative AI to All Its Devices, Bloomberg, October 22, 2023.

Mark Gurman

Chief Correspondent

Mark Gurman is an award-winning journalist who has extensively covered Apple and other topics related to the consumer technology industry¹. He worked at 9to5Mac for over six years and is regarded as one of the go-to reporters for all Apple-related matters¹. He has been recognized as one of Wired's top 16 people to follow in technology and one of TIME Magazine's top 25 bloggers of 2013¹.

Gurman has a reputation for breaking major news about Apple's products and strategies. His notable scoops include revealing the first photos of the iPhone 5, forecasting Apple's switch to an in-house Maps application, and detailing Apple's early work on the Apple Watch¹.

In 2016, Gurman moved to Bloomberg², where he continues to report on Apple and the tech industry. His work includes long-form features, analysis on relevant technology industry topics, and exclusive reports on Apple's initiatives¹.

Source: Conversation with Bing, 10/23/2023

(1) Mark Gurman, Author at 9to5Mac.

(2) 22-year-old Apple scoop machine Mark Gurman is going to Bloomberg.

(3) Mark Gurman’s Biography | Muck Rack.

(4) Mark Gurman’s Profile | Bloomberg News Journalist | Muck Rack.

The GK Article 2

Jake Piazza, Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report, CNBC, October 23, 2023.

Jake Piazza

Digital rotation program associate

Jake Piazza joined as a digital rotation program associate in 2023. He previously worked at Pacific Coast Business Times, Tampa Bay Times and Dallas Morning News. Jake also completed the Dow Jones Business Reporting program after graduating from Duke University, where he majored in English and minored in economics. He hails from Ventura County, California, and is a big Dodger fan.

Type: Breaking Knowledge, Free Speech

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genioux facts”: The online program on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)1492, Fernando MachucaBardBing ChatbotClaude and ChatGPTOctober 23, 2023, Corporation.

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