g-f(2)3135 Forrester's Predictions 2025: Thriving Through Hard-Won Lessons

 

g-f Fishing on Technology & Innovation (10/30/2024)

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Introduction

The article "Predictions 2025: Hard-Won Insights Drive Growth" from Forrester delves into how companies are shifting their strategies to leverage the hard-earned lessons from their experiments with emerging technologies like generative AI. In 2025, the focus will be on achieving tangible, bottom-line benefits while navigating challenges such as regulatory pressures, geopolitical instability, and evolving consumer behaviors.

genioux GK Nugget

"Companies will prioritize achieving immediate, measurable returns from their technology investments, leveraging insights from past experiments to drive growth amidst regulatory and geopolitical challenges." — Fernando and Copilot, October 30, 2024.

genioux Foundational Fact

In 2025, businesses will pivot from purely experimental approaches with emerging technologies to strategies that ensure short-term gains and long-term success. This shift will be driven by the necessity to meet regulatory requirements, adapt to geopolitical shifts, and respond to changing consumer loyalties, all while making the most of increased budgets to optimize infrastructure, streamline operations, and enhance employee skills.

The 10 Most Relevant genioux Facts

1. AI Focus Shift: Companies will move from experimentation to execution, focusing on near-term, bottom-line gains from AI and other technologies.
2. Regulatory Compliance: Increasing regulations will push businesses to prioritize compliance and ethical practices in their technology strategies.
3. Geopolitical Stability: Companies will need to navigate ongoing geopolitical turmoil, affecting their strategic planning and risk management.
4. Consumer Loyalty: Declining consumer loyalty will prompt businesses to enhance customer engagement and retention strategies.
5. Budget Increases: Firms will see budget increases, allowing for investments in infrastructure improvements and employee upskilling.
6. Operational Streamlining: Streamlining operations will become a critical focus to ensure efficiency and cost-effectiveness.
7. Upskilling Workforce: Enhancing employee skills will be vital for leveraging new technologies and maintaining competitive advantage.
8. Foundational Improvements: Balancing short-term wins with long-term foundational improvements will be key for sustainable growth.
9. Technology Utilization: Companies will maximize their use of technology to drive measurable returns and strategic outcomes.
10. Strategic Adaptation: Businesses will adapt their strategies to address immediate challenges and future opportunities.

Conclusion

In summary, the insights from Forrester's "Predictions 2025: Hard-Won Insights Drive Growth" highlight a strategic shift where companies will focus on leveraging their technology investments for immediate returns while also ensuring compliance and navigating external challenges. By balancing short-term gains with long-term improvements, businesses can drive growth and maintain a competitive edge in an increasingly complex environment.

REFERENCES

The g-f GK Context

Sharyn Leaver,  Predictions 2025: Hard-Won Insights Drive Growth, Forrester, October 22, 2024.

ABOUT THE AUTHOR

Sharyn Leaver

Chief Research Officer

Sharyn leads Forrester’s global research organization responsible for creating powerful ideas and objective and relevant research that help Forrester’s clients drive customer-obsessed growth.

Classical Summary of the Article

After experimenting boldly with generative AI and other emerging technologies in 2024, the article discusses how companies will shift their focus in 2025 to achieve near-term, bottom-line gains. Leaders will need to balance short-term wins with foundational improvements to ensure long-term success2. The tightening regulatory climate, ongoing geopolitical turmoil, and declining consumer loyalty will pose challenges. Savvy leaders will use expected budget increases to strengthen infrastructure, streamline operations, and upskill employees, leveraging lessons learned from past experiments to deliver measurable returns.

Sharyn Leaver

Sharyn Leaver is the Chief Research Officer at Forrester Research Inc [1]. She leads Forrester's research organization, overseeing the analyst, executive partner, and analytics teams responsible for creating the company's research, frameworks, and tools [2]. These resources help executives and functional leaders across technology, marketing, customer experience (CX), sales, and product management plan and pursue customer-obsessed growth.

Sharyn has held various positions within Forrester's research organization over the past 20 years [2]. Most recently, she served as the group research director for the CMO, CIO, and CX roles at Forrester [2]. She was also a key contributor to the development of the Forrester Wave™ methodology, which helps clients accurately assess key vendors in a given technology or services market [2].

Before joining Forrester, Sharyn was a consultant at Clarkston Consulting. She holds a Bachelor of Science in Computer Technology from Purdue University and a Master of Science in Medical Informatics from Northwestern University [2].

[1] www.bloomberg.com https://www.bloomberg.com/profile/person/20942200

[2] www.forrester.com https://www.forrester.com/executive-leadership/sharyn-leaver/

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Categorization

This genioux Fact post is classified as Breaking Knowledge which means: Insights for comprehending the forces molding our world and making sense of news and trends.

Type: Breaking Knowledge, Free Speech

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