g-f(2)2972 Enhancing Business Strategies with INSEAD Research

 

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Introduction

The article “INSEAD Insights: September 2024 Research Picks” from INSEAD Knowledge presents recent research findings by INSEAD faculty on various topics, including consumer behavior, organizational learning, and leadership. These insights offer valuable knowledge for businesses and leaders navigating the complexities of the modern world.

genioux GK Nugget

"Understanding consumer behavior, optimizing organizational learning, and fostering responsible leadership are key to thriving in today’s dynamic environment." — Fernando Machuca and Copilot, September 28, 2024 

genioux Foundational Fact

Recent research by INSEAD faculty highlights the importance of mental accounting in loyalty programs, the differences in learning between groups and individuals, and the role of CEO humility in preventing corporate social irresponsibility (CSIR). These findings provide actionable insights for businesses to enhance their strategies and leadership practices.

The 10 Most Relevant genioux Facts

1. Consumer Perception of Loyalty Points: Consumers who earn many loyalty points, especially through the firm itself, tend to value points more than money.
2. Mental Accounting: The perceived value of loyalty points and reference exchange rates influence whether consumers choose to pay with points or money.
3. Group Learning: Groups generate more diverse ideas compared to individuals but may struggle to generalize feedback.
4. Individual Learning: Individuals may be better at evaluating and selecting the best ideas from feedback compared to groups.
5. CEO Humility: Humble CEOs are better at guarding against CSIR and taking corrective actions when necessary.
6. Stakeholder Interests: Humble CEOs prioritize protecting stakeholder interests and employ systematic information processing.
7. Assortment Strategies: Companies can optimize their assortment strategies to maximize revenue based on recent research findings.
8. Start-up Culture: Organizational culture in start-ups is influenced by various factors, including leadership and strategic decisions.
9. Incentivizing Payments: Firms can implement effective money- and point-pricing policies to influence consumer payment choices.
10. Research Implications: These research findings offer practical implications for businesses to enhance their strategies and leadership practices.

Conclusion

The article “INSEAD Insights: September 2024 Research Picks” provides valuable insights into consumer behavior, organizational learning, and leadership. By understanding these key findings, businesses can optimize their strategies, foster responsible leadership, and thrive in today’s dynamic environment. The research underscores the importance of continuous learning and adaptation in achieving long-term success.

REFERENCES

The g-f GK Context

Lily Fang, INSEAD Insights: September 2024 Research Picks, INSEAD Knowledge, September 24, 2024.

ABOUT THE AUTHOR

Lily Fang is the Dean of Research and Innovation, the AXA Chaired Professor in Financial Market Risk, and a Professor of Finance at INSEAD. In addition, she directs the Finance for Executives course and the INSEAD Fintech Programme.

Classical Summary of the Article:

The article "INSEAD Insights: September 2024 Research Picks" from INSEAD Knowledge highlights recent research findings by INSEAD faculty on various topics. Here are the key insights:

1. Loyalty Programmes: Research by So Yeon Chun, Ville Satopaa, and Freddy Lim examines how consumers perceive loyalty points compared to money. They found that consumers who earn many points, especially through the firm itself, tend to value points more than money. Conversely, those who earn fewer points or through co-branded credit cards value money more¹².
2. Learning in Groups vs. Individuals: Phanish Puranam and Xina Li, along with their co-authors, studied how groups and individuals learn from experience. They discovered that while groups generate more diverse ideas, they struggle to generalize feedback compared to individuals¹².
3. CEO Humility and Corporate Social Irresponsibility (CSIR): Guoli Chen and Xina Li explored the relationship between CEO humility and CSIR. They found that humble CEOs, who prefer protecting stakeholder interests and employing systematic information processing, are better at guarding against CSIR and taking corrective actions when necessary¹².

These research findings provide valuable insights into consumer behavior, organizational learning, and leadership, offering practical implications for businesses and leaders.

¹: [INSEAD Insights: September 2024 Research Picks](1)

²: [INSEAD Insights: September 2024 Research Picks](2)

Source: Conversation with Copilot, 9/28/2024

(1) INSEAD Insights: September 2024 Research Picks | INSEAD Knowledge. https://knowledge.insead.edu/strategy/insead-insights-september-2024-research-picks.

(2) INSEAD Insights: September 2024 Research Picks - knowledge.insead.edu. https://knowledge.insead.edu/print/pdf/node/46546.

(3) INSEAD Knowledge. https://knowledge.insead.edu/.

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