g-f(2)2073 The Power of Nondisruptive Innovation: Creating New Markets

 

genioux Fact post by Fernando Machuca and Bing Chatbot (Copilot)

Introduction:

The Harvard Business Review article "The Benefits of Innovation That Isn’t Disruptive" presents a fresh perspective on innovation, introducing the concept of nondisruptive creation. This approach to innovation creates new markets without disrupting existing ones, offering several advantages over traditional disruptive innovation.

genioux GK Nugget:

"Nondisruptive creation is an innovative approach that fosters growth and prosperity without disrupting existing markets." — Fernando Machuca and Bing Chatbot (Copilot)

genioux Foundational Fact:

Nondisruptive creation, as discussed in the article, is a form of innovation that creates new markets without causing disruption to existing ones. It offers four key advantages: avoiding direct confrontations with established incumbents, effectively responding to full-on disruption, securing support from internal stakeholders with ease, and largely avoiding backlash from external stakeholders.

10 genioux Facts:

1. Nondisruptive creation is a form of innovation that doesn't disrupt existing markets.
2. It allows innovators to avoid direct confrontations with established incumbents.
3. Nondisruptive creation is an effective way to respond to full-on disruption.
4. This approach makes it easier to secure support from internal stakeholders.
5. Nondisruptive creation largely avoids backlash from external stakeholders.
6. The concept is illustrated with the example of SmileDirectClub (SDC), an American teledentistry company.
7. Despite offering a breakthrough solution for teeth straightening, SDC went bankrupt in December 2023.
8. The authors suggest that opting for a nondisruptive route could have potentially avoided this outcome.
9. Nondisruptive creation can establish new markets and foster economic growth without job loss or damage to other industries.
10. This approach enables business and society to thrive together.

Conclusion:

The article "The Benefits of Innovation That Isn’t Disruptive" provides valuable insights into the concept of non-disruptive creation. This innovative approach offers a new perspective on growth and prosperity, emphasizing the importance of creating new markets without disrupting existing ones. It presents a compelling case for considering nondisruptive creation as a viable and beneficial strategy in the realm of innovation.

REFERENCE

The g-f GK Article

W. Chan Kim, Renée Mauborgne, and Mi Ji, The Benefits of Innovation That Isn’t Disruptive, Harvard Business Review, March 11, 2024.

W. Chan Kim

W. Chan Kim, born in 1951, is a South Korean business theorist¹. He is a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France¹. He is known as the co-author of the 2005 book "Blue Ocean Strategy"¹. 

Kim's research focuses on the digital economy, particularly the impact of analytics and algorithms on consumers and society¹. He has served on the board of multiple multinationals and is a Fellow of the World Economic Forum¹. In 2008, he was awarded the Nobels Colloquia Prize for Leadership on Business and Economic Thinking¹. He was also ranked second in the Thinkers50 of the most influential management thinkers alive¹.

Before joining INSEAD, Kim was a professor at the University of Michigan Business School¹. He was educated at Ross School of Business, where he started his academic career eventually becoming Professor¹. In 1992, he moved to France, where he became Professor of Strategy and Management at INSEAD¹.

Kim has published two famous books and numerous articles on strategic management of multinationals¹. His most notable works include "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" (2005) and "Blue Ocean Shift: Beyond Competing" (2017), both co-authored with Renée Mauborgne¹.

Source: Conversation with Bing, 3/13/2024

(1) W. Chan Kim - Wikipedia. https://en.wikipedia.org/wiki/W._Chan_Kim.

(2) Blue Ocean Strategy - Harvard Business Review. https://hbr.org/2004/10/blue-ocean-strategy.

(3) W. Chan Kim | INSEAD Knowledge. https://knowledge.insead.edu/author/w-chan-kim.

(4) Red Ocean Traps - Harvard Business Review. https://hbr.org/2015/03/red-ocean-traps.

Renée Mauborgne

Renée Mauborgne, born in 1963, is an American economist and business theorist¹. She is a Professor of Strategy and Management at INSEAD, a business school based in France¹. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute¹. She is known as the co-author of the 2005 book "Blue Ocean Strategy"¹.

Mauborgne's research focuses on the digital economy, particularly the impact of analytics and algorithms on consumers and society¹. She has served on the board of multiple multinationals and is a Fellow of the World Economic Forum¹. In 2008, she was awarded the Nobels Colloquia Prize for Leadership on Business and Economic Thinking¹. She was also ranked second in the Thinkers50 of the most influential management thinkers alive¹.

Before joining INSEAD, Mauborgne was a professor at the University of Michigan Business School¹. She was educated at Ross School of Business, where she started her academic career eventually becoming Professor¹. In 1992, she moved to France, where she became Professor of Strategy and Management at INSEAD¹.

Mauborgne has published two famous books and numerous articles on strategic management of multinationals¹. Her most notable works include "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" (2005) and "Blue Ocean Shift: Beyond Competing" (2017), both co-authored with W. Chan Kim¹.

Source: Conversation with Bing, 3/13/2024

(1) Renée Mauborgne - Wikipedia. https://bing.com/search?q=Ren%c3%a9e+Mauborgne+summary.

(2) Blue Ocean Strategy Book Summary | Blue Ocean Shift Book Summary. https://www.blueoceanstrategy.com/summary/.

(3) BLUE OCEAN STRATEGY book summary. https://www.blueoceanstrategy.com/wp-content/uploads/2021/11/BLUE-OCEAN-STRATEGY-book-summary.pdf.

(4) Renée Mauborgne - Wikipedia. https://en.wikipedia.org/wiki/Ren%C3%A9e_Mauborgne.

(5) Renée Mauborgne | INSEAD. https://www.insead.edu/faculty/renee-mauborgne.

(6) Renée Mauborgne | INSEAD Publishing. https://publishing.insead.edu/author/renee-mauborgne.

Mi Ji

Mi Ji is currently an Institute Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute (IBOSI) in Fontainebleau, France¹. She holds a Ph.D. in Government from Cornell University and an MBA from INSEAD¹. Before joining IBOSI, Mi was a professor of International Political Economy at Peking University, specializing in multinational investment and international business strategy¹.

Mi was a major researcher for Kim & Mauborgne’s book "Blue Ocean Strategy" and the official translator of the book’s Chinese version, which topped the bestseller list and won numerous awards in China¹. Her current research focuses on Blue Ocean Strategy (BOS) and its application in geographical markets, and the empirical testing of the reconstructionist theory of strategy¹.

As an expert on blue ocean strategy, Mi has taught blue ocean strategy extensively to executives, government officials, and business school students¹. She has also been a keynote speaker on blue oceans strategy for various events around the world¹.

Source: Conversation with Bing, 3/13/2024

(1) Mi Ji | INSEAD. https://www.insead.edu/bio/mi-ji.

(2) INSEAD Blue Ocean Strategy Institute | INSEAD. https://executive-education.insead.edu/centres/blue-ocean-strategy.

(3) Mi Ji | INSEAD Knowledge. https://knowledge.insead.edu/author/mi-ji.

(4) A Blue Ocean Compass for Your Post-Covid Strategy. https://knowledge.insead.edu/strategy/blue-ocean-compass-your-post-covid-strategy.

Copilot's Summary:

The article "The Benefits of Innovation That Isn’t Disruptive" from Harvard Business Review discusses the concept of nondisruptive creation, an approach to innovation that creates new markets without disrupting existing ones¹. The authors outline four advantages of this approach¹:

1. It allows you to avoid direct confrontations with established incumbents.

2. It is an effective way to respond to full-on disruption.

3. It makes it easier to secure support from internal stakeholders.

4. It largely avoids backlash from external stakeholders¹.

The authors use the example of SmileDirectClub (SDC), an American teledentistry company, to illustrate the concept. Despite offering a breakthrough solution for teeth straightening, SDC went bankrupt in December 2023¹. The authors suggest that opting for a nondisruptive route could have potentially avoided this outcome¹.

The article emphasizes that disruption is not the only path to innovation and growth. Nondisruptive creation can establish new markets, foster economic growth without job loss or damage to other industries, and enable business and society to thrive together¹.

Source: Conversation with Bing, 3/13/2024

(1) The Benefits of Innovation That Isn’t Disruptive. https://hbr.org/2024/03/the-benefits-of-innovation-that-isnt-disruptive.

(2) . https://bing.com/search?q=HBR+%22The+Benefits+of+Innovation+That+Isn%e2%80%99t+Disruptive.%22+summary.

(3) Innovation Doesn’t Have to Be Disruptive - Harvard Business Review. https://hbr.org/2023/05/innovation-doesnt-have-to-be-disruptive.

(4) The Benefits of Innovation That Isn't Disruptive - store.hbr.org. https://store.hbr.org/product/the-benefits-of-innovation-that-isn-t-disruptive/H080V8.

(5) undefined. https://hbr.org/2015/12/what-is-disruptive-innovation.

(6) undefined. https://hbr.org/podcast/2023/05/disruption-isnt-the-only-path-to-innovation.

(7) undefined. https://online.hbs.edu/blog/post/what-is-disruptive-innovation.

(8) undefined. https://bing.com/search?q=.

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References

“genioux facts”: The online program on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)2073, Fernando Machuca and Bing Chatbot (Copilot), March 12, 2024, Genioux.com Corporation.

 

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