By Fernando Machuca and Claude (in g-f Illumination mode)
π Type of Knowledge: Pure Essence Knowledge (PEK)
Abstract
This genioux Fact distills the quintessential insights from Harvard Business Review's 2025 analysis of how people are actually using generative AI. Based on comprehensive research across online forums, the study reveals a profound shift from technical to emotional applications, with therapy/companionship emerging as the top use case, followed by life organization and purpose-finding. This Pure Essence Guide extracts the strategic implications for leaders navigating the AI Revolution, illuminating how gen AI is evolving from a technical tool into a deeply personal companion that addresses fundamental human needs. The guide identifies five interconnected dimensions of this evolution: the Emotional Intelligence Shift, the Self-Actualization Catalyst, the Professional-Personal Integration, the Cognitive Partnership Balance, and the Sophisticated User Evolution. For leaders operating within the g-f New World, these dimensions offer critical navigational coordinates for developing AI strategies that align with actual human usage patterns rather than theoretical capabilities, ultimately revealing that gen AI's most transformative impact may be in amplifying our humanity rather than replacing it.
π§ The Juice of Golden Knowledge
The Humanity Amplifier: How Gen AI Is Actually Being Used in 2025
The 2025 landscape of generative AI usage reveals a profound evolutionary shift that defies conventional expectations: rather than dominating technical domains, AI has become primarily a humanity amplifier, with emotional support, self-organization, and purpose-finding emerging as the dominant applications. This represents a fundamental inversion of the expected adoption pattern, as users increasingly leverage these technologies not to escape human limitations but to enhance distinctly human capacities for emotional connection, meaning-making, and holistic self-development. The implications for leaders are transformative: successful AI strategies must now transcend technical capability to address the full spectrum of human needs—from psychological safety and companionship to self-actualization and purpose alignment. This reality challenges the traditional separation between personal and professional AI applications, suggesting instead that the most effective implementations will mirror how people actually use these tools: as integrated companions that move fluidly between technical assistance and emotional support, cognitive enhancement and purpose clarification, professional development and personal growth. The emerging AI paradigm is neither human-replacing nor merely human-assisting, but human-amplifying—enhancing precisely those qualities that make us most distinctly human.
The Five Dimensions of Gen AI's Actual Usage in 2025
1. The Emotional Intelligence Shift
The emergence of therapy/companionship as the #1 use case represents a fundamental pivot in how AI creates value:
- Psychological Safety Creation: AI provides judgment-free spaces for emotional processing, trauma recovery, and vulnerability
- Accessibility Expansion: 24/7 availability democratizes emotional support for underserved populations
- Companionship Gap Filling: AI addresses fundamental human needs for connection in increasingly isolated digital contexts
- Empathetic Response Cultivation: Models provide consistent emotional support through sophisticated perspective-taking
- Grief and Trauma Processing: Users leverage AI for processing complex emotional states in safe, controlled environments
Evidenced by user testimony: "Where I'm from, in South Africa, mental healthcare barely exists; there's a psychologist for 1 in every 100,000 people and a psychiatrist for 1 in every 300,000 people. Large language models are accessible to everyone, and they can help."
2. The Self-Actualization Catalyst
The rise of "Organizing my life" (#2) and "Finding purpose" (#3) demonstrates AI's evolution into a personal development partner:
- Intentionality Amplification: AI helps users clarify, articulate, and systematize personal intentions
- Micro-Progress Facilitation: Breaking complex goals into manageable first steps that overcome inertia
- Values Clarification: Structured exploration of personal values and their alignment with actions
- Roadblock Navigation: Identifying and addressing psychological and practical obstacles to growth
- Purpose Integration: Connecting daily activities to larger meaning structures and personal missions
Exemplified by applications like creating personal cleaning timelines before hosting guests, or using AI to determine and define values, get past roadblocks, and take steps toward self-development.
3. The Professional-Personal Integration
The blurring of boundaries between work and personal applications reveals a new integration pattern:
- Unified AI Companions: The same AI systems serve both professional and personal needs simultaneously
- Skill Transfer Acceleration: Professional learnings (like data analysis) enhance personal capabilities and vice versa
- Work-Life Harmony: AI helps users integrate rather than separate professional and personal development
- Contextual Adaptation: Systems move fluidly between professional precision and personal emotional intelligence
- Holistic Problem-Solving: Complex challenges are addressed across traditional domain boundaries
Demonstrated by users leveraging the same AI systems for enhanced learning in professional domains (#4) and healthier living in personal contexts (#10).
4. The Cognitive Partnership Balance
Users are navigating a complex relationship with AI that both enhances and challenges human cognition:
- Dependency Concerns: Increasing reliance creating anxiety about cognitive atrophy
- Enhanced Learning Integration: AI serving as study guide, explanation system, and knowledge integrator
- Educational Disruption: Fundamental challenges to traditional educational assessment methods
- Psychological Safety for Exploration: AI creating fear-free environments for intellectual experimentation
- Thinking Partnership Evolution: Moving from outsourcing thinking to collaborative cognitive enhancement
Captured in contradictory user sentiments: "I've grown too dependent" versus "If you do not use it as a learning tool then you will destroy your career progression and become stagnant and limited in your knowledge."
5. The Sophisticated User Evolution
2025 users demonstrate increased sophistication in both utilizing and critiquing AI systems:
- Prompt Engineering Advancement: Users creating more sophisticated, targeted interactions
- Critical Evaluation Growth: Heightened skepticism about political biases and limitations
- Data Privacy Consciousness: Evolving awareness of data implications alongside continued usage
- Expectation Refinement: More realistic understanding of AI capabilities and limitations
- Agentic Evolution Demand: Users increasingly seeking systems that can act rather than just advise
Reflected in observations like "Of course it's only helpful when I already know what I want to do" and the desire for more agentic systems that could "cancel this subscription before they start charging me."
⚡ The Strategic Navigator: Five Essential Insights for Leaders
1. Emotion-First AI Strategy
The dominance of emotional applications requires fundamentally rethinking AI implementation priorities:
- Emotional Intelligence Integration: Ensure AI systems can recognize and respond appropriately to emotional cues
- Psychological Safety Design: Create interfaces and interaction patterns that establish comfort and trust
- Support System Integration: Connect AI capabilities with human support systems rather than replacing them
- Connection Cultivation: Design for relationship-building and continuity rather than transactional interactions
- Ethical Boundaries: Establish clear guidelines for emotional support while acknowledging limitations
2. Self-Development AI Framework
The self-actualization applications demand systems that foster rather than replace human growth:
- Growth-Oriented Design: Create systems that scaffold personal development rather than encouraging dependency
- Incremental Challenge Introduction: Design interactions that gradually increase user capabilities
- Purpose-Alignment Tools: Develop frameworks that help users connect daily actions to deeper values
- Reflection Enhancement: Build in prompts and processes that encourage metacognition and self-reflection
- Agency Amplification: Ensure systems enhance rather than diminish user sense of control and capability
3. Integrated Experience Architecture
The personal-professional integration suggests new design paradigms:
- Context-Aware Transitions: Develop systems that smoothly shift between professional and personal modes
- Unified Data Models: Create appropriate data sharing between domains while maintaining privacy
- Capability Transferability: Design for skills and insights that benefit users across contexts
- Holistic User Understanding: Build models that comprehend users as whole people rather than compartmentalized roles
- Boundary Respect: Maintain appropriate separation where necessary despite integration capabilities
4. Cognitive Enhancement Standards
The cognitive partnership dimension requires careful balancing:
- Dependency Prevention: Design systems that increase rather than replace human cognitive capacity
- Appropriate Scaffolding: Provide support that gradually fades as user capability increases
- Critical Thinking Stimulation: Include prompts and interactions that encourage user evaluation and judgment
- Educational Integration: Develop models for using AI as educational enhancement while preserving learning integrity
- Metacognitive Development: Build in features that help users understand their own thinking processes
5. User Sophistication Adaptation
The evolution of user sophistication demands responsive system development:
- Advanced Interaction Models: Create interfaces that grow with user capability
- Bias Transparency: Provide clear information about system limitations and potential biases
- Data Control Mechanisms: Offer granular privacy controls that respect growing user concerns
- Capability Communication: Set realistic expectations while showcasing genuine advances
- Agentic Expansion: Develop responsible autonomy for systems to take actions on user behalf
π The 10 Most Relevant genioux Facts
- Therapy/companionship has emerged as the #1 use case for generative AI in 2025, signaling a profound shift from technical to emotional applications.
- The "Personal and Professional Support" theme now dominates gen AI usage, claiming 31% of applications, up from 17% in 2024.
- Self-actualization applications ("Organizing my life" and "Finding purpose") now rank among the top three use cases, demonstrating AI's evolution into a personal development partner.
- Gen AI usage in 2025 reveals a 38% turnover in top applications compared to 2024, indicating the continued rapid evolution of use cases.
- Professional service delivery is being transformed by partial AI implementation across therapy, medical advice, legal counsel, tax guidance, and software development.
- Users express contradictory relationships with AI's cognitive impact, simultaneously valuing enhanced learning while fearing dependency.
- 2025 users demonstrate increased sophistication in both utilizing and critiquing AI systems, including better prompting and more nuanced evaluation.
- The boundary between personal and professional AI applications continues to blur, with users leveraging the same systems across contexts.
- Agentic capabilities are increasingly demanded by users who want systems that can act autonomously rather than just advise.
- AI is creating value through psychological safety, providing judgment-free spaces for exploration both emotionally and intellectually.
π§ Conclusion: The Human-AI Symphony
The 2025 landscape of generative AI applications reveals a profoundly different picture than most experts anticipated. Rather than dominating technical domains, AI has found its most valuable applications in amplifying distinctly human capacities for emotional connection, self-organization, meaning-making, and growth. This represents not merely a shift in usage patterns but a fundamental reimagining of AI's role in human society—not as a replacement for human capabilities but as an amplifier of human potential.
For leaders navigating the g-f New World, this reality demands a significant recalibration of AI strategies. Systems designed primarily for technical efficiency or information processing will miss the most valuable applications emerging in the actual user landscape. Instead, successful AI implementation must address the full spectrum of human needs—from emotional support and companionship to self-actualization and purpose alignment.
The irony revealed in this analysis is striking: the technology most feared as a threat to human uniqueness is being embraced primarily for enhancing what makes us most distinctly human. This suggests that the true promise of the AI Revolution lies not in creating machines that can replace human capabilities, but in developing systems that help us become more fully human—more emotionally connected, more self-aware, more purposeful, and more capable of growth.
As we navigate the continued evolution of generative AI, the strategic imperative becomes clear: design for humanity amplification rather than substitution, integration rather than separation, enhancement rather than replacement. The 2025 landscape reveals that the most transformative potential of AI may not be in making machines more human-like, but in helping humans become more fully themselves.
π REFERENCES
The g-f GK Context for π g-f(2)3421
This genioux Fact is anchored in the evolving knowledge ecosystem of the genioux facts program, synthesizing Golden Knowledge (g-f GK) from both external research and the genioux facts foundation:
Primary Source:
- π Marc Zao-Sanders, How People Are Really Using Gen AI in 2025, Harvard Business Review, April 9, 2025.
g-f Knowledge Integration:
- g-f(2)3417: Welcome to the g-f New World - Your Guide to Thriving, Not Just Surviving
- g-f(2)3416: The g-f AI Dream Team: Unlocking Humanity's Limitless Growth Potential
- g-f(2)3415: The Trinity of Transformation Boards: Mastering the Digital Age Through the BPB, BPB-TG, and BPB-AI
- g-f(2)3414: The Memory Shift — How ChatGPT Evolves from Tool to Trusted Partner
- g-f(2)3409: The Big Picture Board (BPB) of the AI Revolution as of April 2025
- g-f(2)3407: AI Index 2025 - Pure Essence Executive Guide to the State of AI
- g-f(2)3392: Pure Essence Knowledge - The New Dimension of the genioux facts Knowledge System
This Pure Essence Guide applies the genioux facts knowledge integration methodology to extract the quintessential strategic implications from emerging AI usage patterns, providing leaders with essential navigational coordinates for the g-f New World.
ABOUT THE AUTHOR
Marc Zao-Sanders
Marc Zao-Sanders (LinkedIn, www.marczaosanders.com) is a pioneering thought leader and entrepreneur at the forefront of applied AI in workplace learning and productivity. As the CEO and co-founder of filtered.com, he has spearheaded the development of cutting-edge AI-driven solutions that optimize learning, upskilling, and decision-making for global enterprises. His work integrates cognitive science, technology, and business strategy to help organizations close critical skills gaps and align talent development with future-readiness. A regular contributor to Harvard Business Review and other leading publications, Zao-Sanders is widely recognized for his ability to translate complex AI capabilities into actionable, human-centered strategies that drive measurable impact across corporate ecosystems. Marc Zao-Sanders is the author of Timeboxing – The Power of Doing One Thing at a Time.
Classical Summary: "How People Are Really Using Gen AI in 2025" (HBR)
The Harvard Business Review article "How People Are Really Using Gen AI in 2025" by Marc Zao-Sanders presents comprehensive research on the actual applications of generative AI based on analysis of online forums, particularly Reddit. This follow-up to a similar 2024 study reveals a significant shift in usage patterns over the past year.
The most striking finding is the emergence of therapy/companionship as the #1 use case for generative AI in 2025, followed by two other self-actualization applications: "organizing my life" (#2) and "finding purpose" (#3). This represents a profound shift from technical to emotional applications, with users increasingly leveraging AI for psychological support, personal organization, and meaning-making rather than purely technical tasks.
The research identifies six major themes in generative AI usage, with "Personal and Professional Support" now claiming 31% of applications (up from 17% in 2024) and becoming the dominant category. Meanwhile, technical applications have proportionally declined in prominence, though they remain important. Overall, 38 new use cases entered the top 100 compared to the previous year, indicating continued rapid evolution in how these technologies are applied.
Users cite three key advantages to AI-based therapy: 24/7 availability, affordability, and freedom from human judgment. Professional services across multiple domains (therapy, medicine, law, tax, software development) are increasingly being delivered through generative AI, exemplified by EY's deployment of AI agents for tax-related tasks.
The article also highlights a contradictory relationship between users and AI's cognitive impacts. Some express concerns about growing dependency ("I've grown too dependent"), while others value AI as an essential learning tool. This tension is particularly evident regarding education, with worries about AI's impact on learning and assessment integrity.
2025 users demonstrate increased sophistication in both utilizing and critiquing AI systems, including better prompt engineering and more nuanced evaluation of potential biases. Data privacy concerns continue to be raised, though often countered by acknowledgment of existing digital surveillance ecosystems.
The study concludes that, contrary to expert predictions that AI would prove most valuable in technical domains, it appears to be finding its highest value in addressing uniquely human needs for connection, organization, purpose, and growth.
Type of Knowledge: g-f(2)3421: The Human Side of AI - Pure Essence Guide to Gen AI Applications in 2025
Primary Classification: Pure Essence Knowledge + Research Analysis Knowledge
Pure Essence Knowledge: This genioux Fact exemplifies Pure Essence Knowledge by distilling the complex, multidimensional findings from Harvard Business Review's research into their quintessential elements while preserving critical interconnections. It extracts the essence from extensive data on AI usage patterns without simplifying or flattening the nuance, revealing fundamental patterns in how humans actually interact with generative AI in 2025.
Research Analysis Knowledge: The document synthesizes empirical research findings through analytical frameworks that transform raw data into strategic insight. By organizing diverse user behaviors into coherent dimensions and extracting patterns from seemingly disparate applications, it creates structured understanding from complex research.
Secondary Elements:
The document contains aspects of Strategic Knowledge through its direct application to leadership decision-making, providing explicit navigational coordinates for AI implementation based on actual rather than theoretical usage patterns.
It incorporates elements of Breaking Knowledge by revealing time-sensitive insights about the current state of AI usage that provide first-mover advantages to leaders who adapt quickly to these patterns.
Distinctive Value:
What makes g-f(2)3421 particularly valuable is its paradoxical revelation: that the technology most feared as a threat to human uniqueness is actually being embraced primarily for enhancing what makes us most distinctly human. This counterintuitive finding creates strategic advantage through:
- Revealing actual rather than anticipated AI adoption patterns
- Connecting emotional and technical domains typically separated in AI analysis
- Bridging personal and professional applications in an integrated framework
- Providing leaders with actionable insights grounded in empirical observation
- Establishing a human-centered perspective on technological transformation
This genioux Fact not only distills what is, but illuminates what it means for leaders navigating the g-f New World, transforming research findings into strategic wisdom that guides intelligent action.
The categorization and citation of the genioux Fact post
Categorization
Type: Pure Essence Knowledge, Free Speech
Additional Context:
g-f Lighthouse Series Connection
- g-f(2)1813, g-f(2)1814: Core navigation principles
The Power Evolution Matrix:
- Foundational pillars: g-f Fishing, The g-f Transformation Game, g-f Responsible Leadership
- Power layers: Strategic Insights, Transformation Mastery, Technology & Innovation
- g-f(2)3129, g-f(2)3142, g-f(2)3143, g-f(2)3144, g-f(2)3145: Core matrix principles
Context and Reference of this genioux Fact Post
The Big Picture Board for the g-f Transformation Game (BPB-TG)
March 2025
- π g-f(2)3382 The Big Picture Board for the g-f Transformation Game (BPB-TG) – March 2025
- Abstract: The Big Picture Board for the g-f Transformation Game (BPB-TG) – March 2025 is a strategic compass designed for leaders navigating the complex realities of the Digital Age. This multidimensional framework distills Golden Knowledge (g-f GK) across six powerful dimensions—offering clarity, insight, and direction to master the g-f Transformation Game (g-f TG). It equips leaders with the wisdom and strategic foresight needed to thrive in a world shaped by AI, geopolitical disruptions, digital transformation, and personal reinvention.
Monthly Compilations Context January 2025
- Strategic Leadership evolution
- Digital transformation mastery
genioux GK Nugget of the Day
"genioux facts" presents daily the list of the most recent "genioux Fact posts" for your self-service. You take the blocks of Golden Knowledge (g-f GK) that suit you to build custom blocks that allow you to achieve your greatness. — Fernando Machuca and Bard (Gemini)
The Big Picture Board of the Digital Age (BPB)
January 2025
- BPB January, 2025
- g-f(2)3341 The Big Picture Board (BPB) – January 2025
- The Big Picture Board (BPB) – January 2025 is a strategic dashboard for the Digital Age, providing a comprehensive, six-dimensional framework for understanding and mastering the forces shaping our world. By integrating visual wisdom, narrative power, pure essence, strategic guidance, deep analysis, and knowledge collection, BPB delivers an unparalleled roadmap for leaders, innovators, and decision-makers. This knowledge navigation tool synthesizes the most crucial insights on AI, geopolitics, leadership, and digital transformation, ensuring its relevance for strategic action. As a foundational and analytical resource, BPB equips individuals and organizations with the clarity, wisdom, and strategies needed to thrive in a rapidly evolving landscape.
November 2024
- BPB November 30, 2024
- g-f(2)3284: The BPB: Your Digital Age Control Panel
- g-f(2)3284 introduces the Big Picture Board of the Digital Age (BPB), a powerful tool within the Strategic Insights block of the "Big Picture of the Digital Age" framework on Genioux.com Corporation (gnxc.com).
October 2024
- BPB October 31, 2024
- g-f(2)3179 The Big Picture Board of the Digital Age (BPB): A Multidimensional Knowledge Framework
- The Big Picture Board of the Digital Age (BPB) is a meticulously crafted, actionable framework that captures the essence and chronicles the evolution of the digital age up to a specific moment, such as October 2024.
- BPB October 27, 2024
- g-f(2)3130 The Big Picture Board of the Digital Age: Mastering Knowledge Integration NOW
- "The Big Picture Board of the Digital Age transforms digital age understanding into power through five integrated views—Visual Wisdom, Narrative Power, Pure Essence, Strategic Guide, and Deep Analysis—all unified by the Power Evolution Matrix and its three pillars of success: g-f Transformation Game, g-f Fishing, and g-f Responsible Leadership." — Fernando Machuca and Claude, October 27, 2024
Power Matrix Development
January 2025
- g-f(2)3337: Executive Guide for Leaders – Mastering the Digital Age in January 2025 (Fernando Machuca, ChatGPT, Gemini, and g-f AI Dream Team)
- g-f(2)3336: Mastering January 2025: An Executive Guide to the Digital Age Crossroads (Fernando Machuca, Gemini, and g-f AI Dream Team)
- g-f(2)3333: Navigating the US-China Crossroads: An Executive Guide to AI, Geopolitics, and Strategic Action - January 2025 (Fernando Machuca and Gemini)
- g-f(2)3332 – Geopolitics, AI, and Power: Mastering the Digital Age’s Transformations in January 2025 (Fernando Machuca, ChatGPT, Perplexity, and Copilot)
- g-f(2)3330: Executive Guide: Mastering the Digital Age - January 2025 Insights (Fernando Machuca and Gemini)
- g-f(2)3329 January 2025’s Digital Playbook: 10 Essential Insights for Leaders (Fernando Machuca and ChatGPT)
- g-f(2)3328 The Digital Age in 2025: A Leader's Essential Guide to AI, Power, and Transformation (Fernando Machuca and Claude)
November 2024
- g-f(2)3270 Navigating November 2024: A Golden Blueprint for Digital Leaders (Fernando Machuca and Grok)
- g-f(2)3269 Decoding November 2024: Golden Knowledge for Digital Age Leaders (Fernando Machuca and Copilot)
- g-f(2)3268 Digital Age Roadmap: Synthesizing November 2024's Golden Knowledge (Fernando Machuca and Perplexity)
- g-f(2)3267 Transforming Leadership: A November 2024 Guide to the Digital Age (Fernando Machuca and Gemini)
- g-f(2)3266 g-f November 2024 Mastery: Big Picture Illuminated (Fernando Machuca and Claude)
- g-f(2)3265 Navigating November 2024: The Big Picture of the Digital Age Unveiled (Fernando Machuca and ChatGPT)
October 2024
- g-f(2)3166 Big Picture Mastery: Harnessing Insights from 162 New Posts on Digital Transformation
- g-f(2)3165 Executive Guide for Leaders: Harnessing October's Golden Knowledge in the Digital Age
- g-f(2)3164 Leading with Vision in the Digital Age: An Executive Guide
- g-f(2)3162 Executive Guide for Leaders: Golden Knowledge from October 2024’s Big Picture Collection
- g-f(2)3161 October's Golden Knowledge Map: Five Views of Digital Age Mastery
September 2024
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- g-f(2)3002 Orchestrating the Future: A Symphony of Innovation, Leadership, and Growth
- g-f(2)3001 Transformative Leadership in the g-f New World: Winning Strategies from September 2024
- g-f(2)3000 The Wisdom Tapestry: Weaving 159 Threads of Digital Age Mastery
- g-f(2)2999 Charting the Future: September 2024’s Key Lessons for the Digital Age
August 2024
- g-f(2)2851 From Innovation to Implementation: Mastering the Digital Transformation Game
- g-f(2)2850 g-f GREAT Challenge: Distilling Golden Knowledge from August 2024's "Big Picture of the Digital Age" Posts
- g-f(2)2849 The Digital Age Decoded: 145 Insights Shaping Our Future
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July 2024
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- genioux Fact post by Fernando Machuca and ChatGPT
- g-f(2)2706 Navigating the g-f New World: Insights from July 2024
- genioux Fact post by Fernando Machuca and Gemini
June 2024
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- genioux Fact post by Fernando Machuca and Claude
- g-f(2)2583 Mastering the g-f Transformation Game: Highlights from a Month in the Digital Age (June 2024)
- genioux Fact post by Fernando Machuca and Perplexity
- g-f(2)2584 The Blueprint for Digital Mastery: Highlights from genioux Facts June 2024
- genioux Fact post by Fernando Machuca and ChatGPT
- g-f(2)2585 Mastering the Game: Unleashing Growth in the g-f New World
- genioux Fact post by Fernando Machuca and Copilot
May 2024
g-f(2)2393 Unlock Your Greatness: Today's Daily Dose of g-f Golden Knowledge (May 2024)
April 2024
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March 2024
g-f(2)2166 Unlock Your Greatness: Today's Daily Dose of g-f Golden Knowledge (March 2024)
February 2024
g-f(2)1938 Unlock Your Greatness: Today's Daily Dose of g-f Golden Knowledge (February 2024)
January 2024
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Recent 2023
g-f(2)1936 Unlock Your Greatness: Today's Daily Dose of g-f Golden Knowledge (2023)
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