g-f(2)2959 AI’s Transformative Impact on Growth, Marketing, and Sales in Asia

 

genioux Fact post by Fernando Machuca and Copilot

Introduction

The McKinsey video “How AI is altering the landscape of growth, marketing, and sales in Asia” delves into the transformative impact of artificial intelligence (AI) on various business functions in the region. It highlights how early adopters and fast movers are leveraging AI and generative AI to gain a competitive edge, emphasizing the importance of taking “smart risks” to harness AI’s potential for growth and innovation.

genioux GK Nugget

"AI is revolutionizing growth, marketing, and sales in Asia by enabling companies to identify new opportunities, enhance customer engagement, and optimize sales processes." — Fernando Machuca and Copilot, September 27, 2024

genioux Foundational Fact

The video underscores the critical role of AI in shaping the future of business in Asia, with early adopters and fast movers already using AI and generative AI to develop a competitive advantage. Senior partner Shelley Stewart emphasizes the importance of taking “smart risks” to fully leverage AI’s potential for growth and innovation.

The 10 Most Relevant genioux Facts

1. AI is enabling companies in Asia to identify new growth opportunities and optimize their operations for better efficiency and scalability.
2. AI-driven tools are enhancing customer targeting, personalization, and engagement, leading to more effective marketing strategies.
3. AI is revolutionizing sales processes by providing insights into customer behavior, automating routine tasks, and improving decision-making.
4. Early adopters and fast movers in Asia are leveraging AI and generative AI to gain a competitive edge.
5. Taking “smart risks” is crucial for harnessing AI’s potential for growth and innovation.
6. AI is playing a critical role in shaping the future of business in Asia.
7. Companies that embrace AI technologies are better positioned to stay competitive in the rapidly evolving market.
8. AI-driven insights are helping businesses make more informed decisions and drive positive change.
9. The integration of AI in business functions is leading to significant improvements in efficiency and effectiveness.
10. AI is fostering a culture of continuous learning and innovation among businesses in Asia.

Conclusion

The McKinsey video highlights the transformative power of AI in reshaping growth, marketing, and sales in Asia. By taking “smart risks” and embracing AI technologies, companies can gain a competitive edge, drive innovation, and thrive in the rapidly evolving digital landscape. The insights provided in the video underscore the importance of leveraging AI to stay ahead in the competitive market.

REFERENCES

The g-f GK Context

Shelley Stewart, How AI is altering the landscape of growth, marketing, and sales in Asia, McKinsey, Video, September 27, 2024.

ABOUT THE AUTHOR

Shelley Stewart is a senior partner in McKinsey’s New York office.

Classical Summary of the Video:

The McKinsey video "How AI is altering the landscape of growth, marketing, and sales in Asia" explores the transformative impact of artificial intelligence (AI) on various business functions in the region. The video highlights how early adopters and fast movers are leveraging AI and generative AI to gain a competitive edge. Senior partner Shelley Stewart emphasizes the importance of taking "smart risks" to harness the potential of AI for growth and innovation¹.

The video discusses several key areas where AI is making a significant difference:

1. Growth: AI is enabling companies to identify new opportunities and optimize their operations for better efficiency and scalability.
2. Marketing: AI-driven tools are enhancing customer targeting, personalization, and engagement, leading to more effective marketing strategies.
3. Sales: AI is revolutionizing sales processes by providing insights into customer behavior, automating routine tasks, and improving decision-making.

Overall, the video underscores the critical role of AI in shaping the future of business in Asia and encourages companies to embrace AI technologies to stay competitive¹.

¹: [How AI is altering the landscape of growth, marketing, and sales in Asia](https://www.mckinsey.com/featured-insights/future-of-asia/videos/how-ai-is-altering-the-landscape-of-growth-marketing-and-sales-in-asia)

Source: Conversation with Copilot, 9/27/2024

(1) How AI is altering the landscape of growth ... - McKinsey & Company. https://www.mckinsey.com/featured-insights/future-of-asia/videos/how-ai-is-altering-the-landscape-of-growth-marketing-and-sales-in-asia.

(2) Customer Experience & Loyalty - McKinsey & Company. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/customer-experience-and-loyalty.

(3) A Better Way to Measure Social Impact - Harvard Business Review. https://hbr.org/2024/09/a-better-way-to-measure-social-impact.

Shelley Stewart

Shelley Stewart is a senior partner in McKinsey & Company's New York office, where he plays a pivotal role in driving the firm's initiatives in growth, marketing, and sales. With a wealth of experience and a deep understanding of the digital landscape, Shelley has been instrumental in helping organizations navigate the complexities of the modern business environment.

Shelley Stewart's expertise spans various industries, and he is known for his strategic insights and innovative approaches to leveraging technology for business transformation. He has been a key advocate for the adoption of artificial intelligence (AI) and generative AI, emphasizing their potential to revolutionize business functions and drive sustainable growth.

In addition to his work at McKinsey, Shelley is a thought leader and frequent speaker at industry conferences and events. He is passionate about sharing his knowledge and helping businesses harness the power of AI to stay competitive in the rapidly evolving market.

Shelley's commitment to excellence and his forward-thinking mindset have made him a respected figure in the consulting industry. His contributions continue to shape the future of business, particularly in the areas of growth, marketing, and sales.

Source: Conversation with Copilot, 9/27/2024

(1) Shelley Stewart - Bhamwiki. https://www.bhamwiki.com/w/Shelley_Stewart.

(2) Shelley Stewart Jr. | The Dig at Howard University. https://thedig.howard.edu/featured-people/shelley-stewart-jr.

(3) Shelley Stewart's Biography - The HistoryMakers. https://www.thehistorymakers.org/biography/shelley-stewart.

(4) Shelley Stewart Bio - Auburn University at Montgomery. https://www.aum.edu/wp-content/uploads/2024/01/Shelley-Stewart-Bio.pdf.

(5) Shelley Stewart, Jr.'s Biography - The HistoryMakers. https://www.thehistorymakers.org/biography/shelley-stewart-jr.

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Type: Breaking Knowledge, Free Speech

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