Thursday, June 6, 2024

g-f(2)2470 Mastering AI: The New Superpower for CMOs

 


genioux Fact post by Fernando Machuca and Copilot



genioux GK Nugget: 


“AI fluency is the new superpower for CMOs, transforming marketing and unleashing unbridled creativity.” —  Fernando Machuca and Copilot, June 6, 2024



genioux Foundational Fact: 


The article “AI Fluency Is The CMO’s Next Big Superpower” from Forrester underscores the transformative power of AI in the realm of marketing. It reveals that 30% of CMOs in the US are leading their organizations’ AI efforts, indicating a shift towards AI-driven strategies. The article emphasizes that AI is not just a tool but a game-changer that’s already embedded in modern marketing practices. It’s reshaping the marketing landscape, enabling marketers to do mind-blowing creative work and making the human touch in marketing even more crucial. Therefore, understanding and leveraging AI has become an essential skill for CMOs in the digital age.





REFERENCES

The g-f GK Context


Mike ProulxAI Fluency Is The CMO’s Next Big SuperpowerForrester, June 3, 2024.



Classical Summary:


The article "AI Fluency Is The CMO’s Next Big Superpower" from Forrester discusses the increasing importance of AI in the field of marketing¹. Here are the key points:


  • According to Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2024, 30% of CMOs in the US are directly leading their marketing organizations’ AI efforts¹.
  • AI is disrupting marketing, and marketers need to be more curious and learn it¹.
  • AI is changing not only how people do their work but also what modern marketing organizations look like¹.
  • Forward-thinking CMOs are already integrating AI. For instance, Andrea Brimmer, CMO at Ally, challenges her team to experiment with AI every day¹.
  • AI features are showing up in everyday marketing tools. As Drew Panayiotou, global CMO at Pfizer, puts it: “If you’re a modern CMO, AI is already in your business. It’s in programmatic media, it’s in your martech stack, it’s in social media platforms. AI is already embedded.”¹
  • AI will free up the best marketers to do unbridled mind-blowing creative work using an army of AI agents to help them¹.
  • Despite the rise of AI, the human touch in marketing becomes even more important¹.


In summary, the article emphasizes that AI fluency is becoming a critical skill for CMOs. It's not just about using AI tools; it's about understanding how AI can transform the marketing landscape and how it can be leveraged to achieve marketing goals¹.


Source: Conversation with Copilot, 6/6/2024

(1) AI Fluency Is The CMO’s Next Big Superpower - forrester.com. https://www.forrester.com/blogs/ai-fluency-is-the-cmos-next-big-superpower/.

(2) Get Started On Using Generative AI In ERP - forrester.com. https://www.forrester.com/blogs/get-started-on-using-generative-ai-in-erp/.

(3) AI Fluency Is The CMO’s Next Big Superpower - forrester.com. https://bing.com/search?q=Forrester+AI+Fluency+Is+The+CMO%e2%80%99s+Next+Big+Superpower+summary.

(4) Meet The New Demand For Creativity With AI - Forrester. https://www.forrester.com/blogs/meet-the-new-demand-for-creativity-with-ai/.

(5) Augmenting Employee Performance With AI And Other Technologies. https://www.forrester.com/blogs/augmenting-employee-performance-with-ai-and-other-technologies/.



Mike Proulx


Mike Proulx is the Vice President and Research Director at Forrester Research¹². He brings to Forrester 25 years of experience developing marketing programs through a lens of “what’s next” in consumer behavior and media³. Prior to joining Forrester, Mike served 12 years at Hill Holliday, where he developed and grew the agency’s digital capabilities and talent as its chief digital officer³.


At Forrester, Mike leads the CMO research team focused on the top issues and opportunities facing marketing executives⁴. He provides the vision and strategy that today’s brands need to deliver on their expression of customer obsession⁴. He is also an emerging media contributor at NECN².


Mike Proulx is known for his insights on the intersection of media, marketing, and culture². He has written numerous articles on these topics, providing detailed analysis and forward-thinking perspectives¹. His work has been featured in various publications including Forrester Research, Fast Company, AdAge, The Drum, Forester Blog, MediaPost, What It Means, PR Week, and Campaign (US)².


In summary, Mike Proulx is a seasoned marketing professional with a deep understanding of the digital landscape. His expertise in emerging media and his visionary approach to marketing make him a key figure in the industry¹²³⁴.


Source: Conversation with Copilot, 6/6/2024

(1) Mike Proulx - Forrester. https://www.forrester.com/blogs/author/mike_proulx/.

(2) Mike Proulx’s Profile | Forrester Research Journalist | Muck Rack. https://muckrack.com/mike-proulx.

(3) Mike Proulx | MMA Global. https://www.mmaglobal.com/speakers/mike-proulx.

(4) Mike Proulx — Real Time Academy of Short Form Arts & Sciences. https://rtacademy.org/member/mike-proulx/.



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