g-f(2)2275 Empowering Leaders to Drive Data-Driven Change: Lessons from Lufthansa

 

genioux Fact post by Fernando Machuca and Claude

Introduction:

In the ever-evolving landscape of the digital age, organizations must harness the power of data and AI to drive transformative change. However, the path to becoming a truly data-driven company is often fraught with challenges, particularly when it comes to organizational resistance and a lack of data literacy among leaders. In this insightful article from MIT Sloan Management Review, we explore how Lufthansa, a major player in the airline industry, has taken a proactive approach to shaping data-driven transformation leaders across all levels of the organization.

genioux GK Nugget:

"Lufthansa recognized that turning its leaders into data leaders would be a key success factor for the whole organization in its quest to speed transformation and become a truly data-driven company." — Christian Haude, Ivo Blohm, and Xavier Lagardère, MIT Sloan Management Review, April 22, 2024

genioux Foundational Fact:

Lufthansa created a comprehensive data leadership program to educate leaders at all levels of the organization, from team leads to top managers, on the importance of data and AI in driving business value. The program consists of three modules: Spark, Inspire, and Activate, each designed to develop specific data leadership roles and competencies.

The 10 most relevant genioux Facts:

1. Lufthansa recognized that leadership plays a crucial role in driving data-driven transformation and overcoming organizational resistance to change.
2. The company defined six key roles for effective data leaders: Data Visionary, Data Transformer, Data Decision Maker, Data Driver, Data Collaborator, and Data Coach.
3. Top management must support the CDO in playing the role of a data visionary, defining the overarching organizational vision of data and AI.
4. The CDO must fulfill the roles of data transformer and data visionary, providing thought leadership and setting up organizational and technical transformation programs.
5. Technical team and department leads are primarily engaged in playing the role of data driver, understanding the business value of specific data assets and implementing data and AI use cases.
6. Business team leaders or department leaders play the data collaborator and data coach roles, breaking down data silos and motivating individuals to practice continuous learning with data and AI.
7. Product owners must be data drivers and data collaborators, understanding the business value of their data assets and ensuring that data is available at the required quality level.
8. Lufthansa's data leadership program includes three training modules: Spark, Inspire, and Activate, each tailored to develop specific data leadership roles and competencies.
9. Cocreating the leadership program with the team, creating greater organizational awareness, and highlighting tangible examples that inspire leaders are key strategies for success.
10. Effective data leaders bridge the crucial gap between data and AI expertise and business value, playing a key role in transforming organizations into data-driven enterprises.

Conclusion:

Lufthansa's approach to shaping data-driven transformation leaders serves as a powerful example for organizations seeking to harness the full potential of data and AI. By recognizing the importance of leadership in driving change, defining key data leadership roles, and implementing a comprehensive training program, Lufthansa has taken a significant step towards becoming a truly data-driven company. The strategies and insights shared in this article provide valuable guidance for organizations looking to embark on their own data-driven transformation journeys, emphasizing the critical role of leadership in bridging the gap between data expertise and business value.

REFERENCES

The g-f GK Article

Christian Haude, Ivo Blohm, and Xavier Lagardère, How Lufthansa Shapes Data-Driven Transformation Leaders, MIT Sloan Management Review, April 18, 2024.

ABOUT THE AUTHORS

Christian Haude is senior data strategy and innovation manager at Lufthansa Group. Ivo Blohm is associate professor for information systems and business analytics at the Institute of Information Systems and Digital Business at the University of St. Gallen in Switzerland. Xavier Lagardère is managing director of the Lufthansa Innovation Hub and head of data and innovation at Lufthansa Group.

Classical Summary:

In the article "How Lufthansa Shapes Data-Driven Transformation Leaders," Christian Haude, Ivo Blohm, and Xavier Lagardère discuss how Lufthansa, a major airline company, has taken a proactive approach to address the challenges of becoming a data-driven organization. Despite generating vast amounts of data and investing in AI technologies, data quality processes, and talent, Lufthansa recognized that organizational resistance to change hindered their transformation efforts.

To overcome this obstacle, Lufthansa identified the crucial role of leadership in driving data-driven change. The company acknowledged that leaders across all levels of the organization needed to be equipped with the necessary data and AI literacy to motivate and coach their employees in embracing data-driven practices.

Lufthansa defined six key roles for effective data leaders: Data Visionary, Data Transformer, Data Decision Maker, Data Driver, Data Collaborator, and Data Coach. Each role has specific responsibilities in driving data-driven transformation, from creating an overarching vision to implementing data and AI use cases and fostering a culture of continuous learning.

To develop these data leadership competencies, Lufthansa created a comprehensive training program consisting of three modules: Spark, Inspire, and Activate. The Spark module focuses on understanding the power and limitations of data and AI, driving use cases, and building business value. The Inspire module teaches leaders how to create compelling data-driven narratives and build internal networks to rally people around the data mission. The Activate module empowers leaders to build a data culture, invest in people, and handle the trials and triumphs of an experimental culture.

Throughout the implementation of this program, Lufthansa identified four key strategies for success: defining tailor-made data leadership roles, co-creating the leadership program with the team, creating greater organizational awareness, and highlighting tangible examples that inspire leaders.

The article concludes by emphasizing the critical role of effective data leaders in bridging the gap between data expertise and business value, ultimately transforming organizations into data-driven enterprises. Lufthansa's approach serves as a valuable example for other organizations seeking to harness the power of data and AI through strong leadership and a comprehensive training program.

Christian Haude

[1]: https://sloanreview.mit.edu/article/how-lufthansa-shapes-data-driven-transformation-leaders/

[2]: https://tribunecontentagency.com/article/how-lufthansa-shapes-data-driven-transformation-leaders/

[3]: https://cas-bdai.iwi.unisg.ch/main-lecturer/christian-haude/

[4]: https://cdoiq-europe.org/christian-haude/

[5]: https://barc.com/media/podcast-episode/data-leadership/

Christian Haude is the Senior Manager for Data and Innovation at the Lufthansa Group¹[3]²[4]. In this role, he is responsible for developing a comprehensive data and innovation strategy for the global aviation group¹[3]²[4]. He leads strategic projects in the areas of innovation and data leadership¹[3]²[4]. Haude drives strategic topics in the field of data and innovation to accelerate Lufthansa Group's transformation towards a data-driven airline group that innovates at scale and pace²[4]³[5]. He has also contributed to the design of leadership education at Lufthansa and the different styles needed to do so³[5].

Source: Conversation with Bing, 4/24/2024

(1) Christian Haude - CAS HSG Big Data and Artificial Intelligence for Managers. https://cas-bdai.iwi.unisg.ch/main-lecturer/christian-haude/.

(2) Christian Haude – CDOIQ European Symposium. https://cdoiq-europe.org/christian-haude/.

(3) Data Leadership – with Christian Haude, Lufthansa. https://barc.com/media/podcast-episode/data-leadership/.

(4) How Lufthansa Shapes Data-Driven Transformation Leaders. https://sloanreview.mit.edu/article/how-lufthansa-shapes-data-driven-transformation-leaders/.

(5) How Lufthansa Shapes Data-Driven Transformation Leaders. https://tribunecontentagency.com/article/how-lufthansa-shapes-data-driven-transformation-leaders/.

Ivo Blohm

[1]: https://cas-bdai.iwi.unisg.ch/main-lecturer/prof-dr-ivo-blohm/

[2]: https://hbr.org/2020/11/do-algorithms-make-better-and-fairer-investments-than-angel-investors

[3]: https://www.unisg.ch/en/university/about-us/organisation/detail/person-id/63ba5b13-e778-413a-8b36-bd442d4e4f78/

Ivo Blohm is an Associate Professor for Information Systems and Business Analytics at the Institute for Information Management at the University of St. Gallen¹[1]. He has studied Technology & Management at Technische Universität München (minor electrical engineering), where he also obtained a doctoral degree with distinction¹[1]. He heads up several publicly and industry-funded research projects in the field of Big Data & Data Science, Crowdsourcing and Digital Innovation¹[1]. His teaching at the University of St. Gallen focuses on Big Data, Data Science and Business Analytics¹[1]. He has worked together with companies such as BMW, VW, ProSiebenSat.1, Helsana, Axa, Geberit, PostFinance, Raiffeisen, Migrosbank, Migros Genossenschaftsbund and many more¹[1]. Ivo Blohm has been ranked on place 40 (out of german-speaking 2854 researchers) in terms of research productivity¹[1]. Besides, he is co-founder of two startups in the domains of agile transformation and predictive analytics¹[1].

Source: Conversation with Bing, 4/24/2024

(1) Prof. Dr. Ivo Blohm - CAS HSG Big Data and Artificial Intelligence for .... https://cas-bdai.iwi.unisg.ch/main-lecturer/prof-dr-ivo-blohm/.

(2) Do Algorithms Make Better — and Fairer — Investments Than Angel Investors?. https://hbr.org/2020/11/do-algorithms-make-better-and-fairer-investments-than-angel-investors.

(3) Prof. Dr. Ivo Blohm - University of St.Gallen | unisg.ch. https://www.unisg.ch/en/university/about-us/organisation/detail/person-id/63ba5b13-e778-413a-8b36-bd442d4e4f78/.

Xavier Lagardère

[1]: https://sloanreview.mit.edu/article/how-lufthansa-shapes-data-driven-transformation-leaders/

[2]: https://cdoiq-europe.org/2024/02/xavier-lagardere-2024/

[3]: https://bing.com/search?q=Xavier+Lagard%C3%A8re+Lufthansa+Group+summary

[4]: https://medium.com/traveltechcon/xavier-lagardere-head-of-distribution-at-lufthansa-group-joins-travel-tech-con-2018-c944ef008882

[5]: https://barc.com/media/podcast-episode/priorities-of-the-group-data-office-at-lufthansa/

Xavier Lagardère is the Chief Data Officer at Lufthansa Group, leading the airline group's transformation towards a data-centric company¹[2]²[5]. He also holds board-level roles in travel startups such as Hopper, the #1 most downloaded travel app in North America¹[2]. In his role, Lagardère promotes data analytics and data culture within Lufthansa²[5]. His core team, along with over 1,000 people working in the data team at Lufthansa, drives strategic topics in the field of data and innovation²[5]. His previous roles include leading the Lufthansa Group's airline retailing and payments unit, heading Groupon's travel business in France, and managing airline programs at Amadeus³[4]. He also played a significant role in shaping a data leadership program at Lufthansa⁴[1].

Source: Conversation with Bing, 4/24/2024

(1) Xavier Lagardère - CDOIQ European Symposium. https://cdoiq-europe.org/2024/02/xavier-lagardere-2024/.

(2) Priorities of the group data office at Lufthansa – with Xavier Lagardere. https://barc.com/media/podcast-episode/priorities-of-the-group-data-office-at-lufthansa/.

(3) Xavier Lagardere, Head of Distribution at Lufthansa Group ... - Medium. https://medium.com/traveltechcon/xavier-lagardere-head-of-distribution-at-lufthansa-group-joins-travel-tech-con-2018-c944ef008882.

(4) How Lufthansa Shapes Data-Driven Transformation Leaders. https://sloanreview.mit.edu/article/how-lufthansa-shapes-data-driven-transformation-leaders/.

(5) Xavier Lagardère - CDOIQ European Symposium. https://bing.com/search?q=Xavier+Lagard%c3%a8re+Lufthansa+Group+summary.

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This genioux Fact post is classified as Breaking Knowledge which means: Insights for comprehending the forces molding our world and making sense of news and trends.

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