g-f(2)2109 Driving Innovation: How Pirelli's AI Revolutionizes Tire Manufacturing

 

genioux Fact post by Fernando Machuca and ChatGPT

Introduction:

In the latest episode of "Me, Myself, and AI," Daniele Petecchi, head of data management and AI at Pirelli, discusses how the tire manufacturer is leveraging artificial intelligence to revolutionize its R&D processes and enhance manufacturing efficiency.

genioux GK Nugget:

"Pirelli's utilization of AI isn't just about innovation; it's about addressing the intricate demands of Formula One racers and luxury vehicle manufacturers like Ferrari, Lamborghini, and BMW, elevating tire production to new heights of technical precision and performance." — Fernando Machuca and ChatGPT

genioux Foundational Fact:

Pirelli's 150-year legacy in tire manufacturing has evolved into a commitment to cutting-edge R&D and technical excellence, with a focus on meeting the stringent quality and performance requirements of premium automotive brands and motorsports.

The 10 most relevant genioux Facts:

1. Pirelli's data-driven approach encompasses all aspects of the tire manufacturing process, from R&D and production to supply chain management and quality assurance.
2. The company's business model revolves around providing original equipment to carmakers and supporting the replacement market, with a unique advantage of predicting market demands over an 11-year timeframe.
3. Leveraging AI in R&D, Pirelli has transformed the tire development process, reducing prototyping times from several months to a fraction of that, resulting in significant cost savings and faster time-to-market.
4. AI, particularly generative AI, plays a crucial role in virtualizing the tire development process, enabling predictive modeling of tire performance metrics such as noise levels, critical for meeting evolving industry standards and customer expectations.
5. Pirelli's manufacturing processes, which produce over 60-70 million tires annually across 18 plants worldwide, benefit from AI-driven predictive maintenance and quality assurance measures, transitioning from reactive to preventive strategies.
6. AI enables real-time monitoring of production processes, allowing for proactive adjustments to prevent defects and ensure product quality without disrupting manufacturing operations.
7. The complexity of tire production, with more than 100 ingredients and 26 individual parts per tire, underscores the significance of AI in optimizing manufacturing efficiency and quality control.
8. Daniele Petecchi's background in telecommunications engineering and information management uniquely positions him to lead Pirelli's AI initiatives, bridging the gap between technology and business strategy.
9. Pirelli's embrace of AI reflects a broader trend in leveraging technology to enhance traditional industries, demonstrating the transformative potential of data-driven approaches in manufacturing.
10. The conversation with Daniele Petecchi sheds light on the multifaceted applications of AI in the tire industry, challenging misconceptions and highlighting opportunities for collaboration between humans and machines in driving innovation and efficiency.

Conclusion:

Pirelli's journey into AI-driven innovation exemplifies the intersection of tradition and technology, showcasing how a 150-year-old tire manufacturer can embrace cutting-edge AI solutions to meet the evolving demands of the automotive industry and deliver unparalleled performance and quality.

REFERENCE

The g-f GK Article

Sam Ransbotham and Shervin Khodabandeh, Driving Manufacturing Efficiency With AI: Pirelli’s Daniele Petecchi, MIT Sloan Management Review, ME, MYSELF, AND AI, EPISODE 901, March 20, 2024.

Daniele Petecchi

Daniele Petecchi is the Head of Data Management and AI at Pirelli, a premium tire manufacturer¹²³⁴. He leads critical initiatives that harness artificial intelligence technology to drive innovation and efficiency¹²³⁴.

Petecchi is focused on leveraging the company's wealth of data to meet the stringent technical, quality, and performance requirements of the Formula One racers and luxury vehicle makers — like Ferrari, Lamborghini, and BMW — that rely on Pirelli’s premium tires¹²³⁴.

He earned his degree in telecommunications engineering, specializing in digital signal processing, which laid the foundation for his career in technology¹²³⁴. He subsequently earned a Master of Science degree in information management, which equipped him with a strong strategic perspective¹²³⁴. In 2018, he further reinforced his skill set by completing the General Management Program at ESCP Business School, enabling him to navigate the intricate intersection of technology and business¹²³⁴.

Before joining Pirelli, Petecchi was the Head of Analytics and Corporate Applications, Project Manager, and PMO at Vodafone³.

Source: Conversation with Bing, 3/21/2024

(1) Driving Manufacturing Efficiency With AI: Pirelli’s Daniele Petecchi. https://sloanreview.mit.edu/audio/driving-manufacturing-efficiency-with-ai-pirellis-daniele-petecchi/.

(2) Algoritmi predittivi sui processi di produzione - Airi. https://www.airi.it/wp-content/uploads/2019/05/Airi-Pirelli-Petecchi-Intelligenza-Artificiale-algoritmi-predittivi-Giornata-Innovazione-2019.pdf.

(3) Daniele Petecchi - Crunchbase Person Profile. https://www.crunchbase.com/person/daniele-petecchi.

(4) Driving Manufacturing Efficiency with AI: Pirelli’s Daniele Petecchi. https://web-assets.bcg.com/b6/ff/7589a13045a29c90dc038583f58c/mmai-daniele-petecchi-pirelli-transcript-no-html.pdf.

ABOUT THE HOSTS

Sam Ransbotham (@ransbotham) is a professor in the information systems department at the Carroll School of Management at Boston College, as well as guest editor for MIT Sloan Management Review’s Artificial Intelligence and Business Strategy Big Ideas initiative. Shervin Khodabandeh is a senior partner and managing director at BCG and the coleader of BCG GAMMA (BCG’s AI practice) in North America. He can be contacted at shervin@bcg.com.

Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger.

Copilot's Summary: 

"Me, Myself, and AI" is a podcast series by MIT Sloan Management Review (MIT SMR) and Boston Consulting Group (BCG). The podcast aims to explore why only 10% of companies succeed with AI¹³⁴⁵.

Co-hosted by Sam Ransbotham from Boston College and Shervin Khodabandeh from BCG, the podcast features conversations with leaders who have achieved significant wins with AI in their companies¹²³⁴⁵. The hosts delve into what excites these experts about their jobs and what they consider the keys to their success²³⁴.

The podcast covers a wide range of industries and organizations, including NASA, Shopify, Stanley Black & Decker, LinkedIn, Levi Strauss & Co., and Warner Music, among others¹⁵. Each episode provides insights into how these organizations are leveraging AI to drive innovation and success¹²³⁴⁵.

The podcast is available on all major podcast platforms and on BCG.com¹. New episodes are released regularly, and listeners can sign up to be notified when new episodes are available¹.

Source: Conversation with Bing, 3/21/2024

(1) Me, Myself, and AI - MIT Sloan Management Review. https://sloanreview.mit.edu/audio-series/me-myself-and-ai/.

(2) Me, Myself, and AI | Podcasts on Audible | Audible.com. https://www.audible.com/podcast/Me-Myself-and-AI/B08K56HXNX.

(3) Me, Myself, a… - Listen to All Episodes | Technology | TuneIn. https://tunein.com/podcasts/Technology-Podcasts/Me-Myself-and-AI-p1369641/.

(4) Get Podcast Updates on Me, Myself, and AI - MIT Sloan Management Review. https://sloanreview.mit.edu/podcast-mitsmr-bcg-me-myself-and-ai/.

(5) ‎Me, Myself, and AI on Apple Podcasts. https://podcasts.apple.com/us/podcast/me-myself-and-ai/id1533115958.

Sam Ransbotham

Sam Ransbotham is a Professor of Analytics at the Boston College, Carroll School of Management¹²³⁴. He earned a bachelor’s degree in chemical engineering, an MBA, and a PhD, all from the Georgia Institute of Technology¹²³. He teaches courses on "Machine Learning and Artificial Intelligence" and "Analytics in Practice"¹²³⁴.

Ransbotham has served as a Senior Editor at Information Systems Research, an Associate Editor at Management Science, and an Academic Contributing Editor at the MIT Sloan Management Review²³. He co-hosts the “Me, Myself, and AI” podcast, available on all major platforms²³.

Before earning his doctorate, he founded a software company with a globally diverse client list, including the United Nations IAEA (Vienna), FAO (Rome), WHO (Geneva), and WMO (London)². He has been recognized with several awards for his analytics-based research in security².

Source: Conversation with Bing, 3/21/2024

(1) Sam Ransbotham. https://bing.com/search?q=Sam+Ransbotham+Boston+College+summary.

(2) Sam Ransbotham - Carroll School of Management - Boston College. https://www.bc.edu/bc-web/schools/carroll-school/faculty-research/faculty-directory/sam-ransbotham.html.

(3) Sam Ransbotham. https://www.samransbotham.com/.

(4) Sam Ransbotham | GBH - WGBH.org. https://www.wgbh.org/people/sam-ransbotham.

(5) Sam Ransbotham - Professor @ Boston College - Crunchbase. https://www.crunchbase.com/person/sam-ransbotham.

Shervin Khodabandeh

Shervin Khodabandeh is a Senior Partner and Managing Director at Boston Consulting Group (BCG) and the co-leader of BCG GAMMA in North America¹. He has nearly 20 years of experience in driving business impact from AI and digital and analytics¹.

Khodabandeh helps clients get real impact from AI and analytics by working with them to articulate and drive a bold ambition and to build game-changing capabilities to transform their businesses¹. He has worked with premier brands across the globe in consumer, retail, financial services, travel, energy, and health care¹.

Prior to joining BCG, Khodabandeh co-founded a pure play big data analytics firm, Opera Solutions, where he was the global head of consulting¹. He has been on the advisory board of several tech and startup firms¹.

Khodabandeh holds a PhD and an MSc in Chemical Engineering from the California Institute of Technology, and a BS in Chemical Engineering from the University of California, Los Angeles¹. He has patents for two engineering inventions and has published 17 papers in peer-reviewed scientific journals¹.

Source: Conversation with Bing, 3/21/2024

(1) Shervin Khodabandeh - BCG. https://www.bcg.com/about/people/experts/shervin-khodabandeh.

(2) Expanding AI’s Impact With Organizational Learning. https://sloanreview.mit.edu/projects/expanding-ais-impact-with-organizational-learning/.

(3) AI Is Helping Companies Redefine, Not Just Improve, Performance. https://shop.sloanreview.mit.edu/ai-is-helping-companies-redefine-not-just-improve-performance.

(4) The Value Of AI For Individuals | Report | BCG. https://www.bcg.com/publications/2022/the-value-of-ai-for-individuals.

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References

“genioux facts”: The online program on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)2109, Fernando Machuca and ChatGPT, March 20, 2024, Genioux.com Corporation.

 

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