Saturday, November 25, 2023

g-f(2)1635 AI-Powered Strategy: The Bold Frontier of Blue Ocean Thinking


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genioux Fact post by Fernando Machuca and ChatGPT

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In the dynamic landscape of contemporary business, the evolution of strategic innovation has transcended traditional boundaries. The conventional domains of boardrooms and corporate leaders are expanding to include contributions from diverse sources — from consultants to consumers, and now, even computers. The transformative force behind this shift is the generative AI embedded in ChatGPT, challenging the notion that AI can merely collate existing knowledge. This article delves into an experiment where AI, linked to a strategic framework, proves not only comparable but, in some aspects, surpasses human-generated strategies, signaling a potential paradigm shift in strategic thinking.

genioux GK Nugget:

"The fusion of ChatGPT's generative AI with a proven strategic framework yields a virtual strategist capable of original thinking and innovation, challenging the conventional belief that AI merely reproduces common solutions." — Fernando Machuca and ChatGPT

genioux Foundational Fact:

In the intersection of AI and strategy, the article explores a classroom experiment that contrasts a traditional human-developed strategy with one assisted by a virtual AI linked to a proven strategic toolkit. The AI-assisted strategy not only matches human efforts but demonstrates a potential for increased originality.

Lighthouse of the Big Picture of the Digital

10 genioux Facts:

  1. The experiment compares human-developed strategies with those assisted by a virtual AI, emphasizing the potential of AI in strategic thinking.
  2. Strategic innovation is evolving beyond corporate realms, involving diverse contributors, including computers and AI.
  3. The generative AI in ChatGPT challenges the traditional perception of AI's role, proving its ability to contribute unique ideas.
  4. The Blue Ocean Framework, a well-established strategic approach, serves as the chosen tool to link with ChatGPT's AI.
  5. The AI, when connected to the Blue Ocean Framework, displays originality in addressing a strategic challenge for a bagel bakery in Paris.
  6. The article outlines the AI's suggestions, including tapping into untapped markets, offering unique features like truffle-infused cream cheese, and exploring late-night setups.
  7. The AI creates a quick and editable list of essential factors for a new value proposition, streamlining a typically time-consuming task.
  8. The AI maps the extended ecosystem, identifying key players, suppliers, distribution channels, and potential customer segments.
  9. Comparison with a traditional human-developed strategy reveals similarities, with the AI-generated strategy demonstrating competitiveness and, in some aspects, originality.
  10. The article concludes by highlighting the potential collaboration between smart machines and humans in strategy-making, envisioning a future where every company strategy team includes a virtual member.

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The study offers a sobering reflection on the transformative power of AI in strategy development. While AI proves competitive and, at times, more original, the emphasis remains on the complementary relationship between AI and human strategists. The hope is that virtual strategists will enhance human capabilities, leading to more inclusive, impactful, and sustainable strategies, ultimately creating new value and job opportunities. The trajectory of AI in strategy-making is seen as an evolution, where collaboration between AI and humans becomes integral to achieving unprecedented levels of innovation and success.


The GK Article

Michael Olenick and Peter ZemskyCan GenAI Do Strategy?, Harvard Business Review, November 24, 2023.

Michael Olenick

Michael Olenick is an Executive Fellow at the INSEAD Blue Ocean Strategy Institute in France.

Peter Zemsky

Peter Zemsky is the Eli Lilly Chaired Professor of Strategy and Innovation at INSEAD, a global business school with campuses in Abu Dhabi, France, and Singapore.

The INSEAD Blue Ocean Strategy Institute

The INSEAD Blue Ocean Strategy Institute is dedicated to extending and disseminating the research on Blue Ocean Shift, Blue Ocean Strategy, and Blue Ocean Leadership by Chan Kim and Renee Mauborgne¹³. The institute aims to make significant theoretical and scientific contributions to the fields of strategy and management by conducting academic and managerial research¹. 

The institute focuses on various research streams including corporate sector application and research, public sector application and research, social sector application and research, and academic research on the reconstructionist theory of Blue Ocean Shift, Strategy, and Leadership¹. It also works on creating next-generation pedagogical materials that apply the theory of Blue Ocean Shift, Strategy, and Leadership to the classroom to create a new standard of pedagogical and learning excellence¹.

The INSEAD Blue Ocean Strategy Institute plays a crucial role in contributing to the practice and performance of companies, governments, and non-profit organizations through the practical application of these research outputs¹.

Source: Conversation with Bing, 11/25/2023

(1) INSEAD Blue Ocean Strategy Institute | INSEAD.

(2) INSEAD Blue Ocean Strategy Institute.

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(4) INSEAD Blue Ocean Strategy | INSEAD.

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The categorization and citation of the genioux Fact post

g-f(2)1617 As AI Soars, U.S. Buy-In Plunges: The genioux Facts Antidote


This genioux Fact post is classified as Bombshell Knowledge that means: The game-changer that reshapes your perspective, leaving you exclaiming, "Wow, I had no idea!"

Type: Bombshell Knowledge, Free Speech

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