g-f(2)1254 The Lighthouse of Marketing in the New World: Brilliant Responsible AI and Human Oversight

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Lighthouse of the Big Picture of the Digital Age

ULTRA-condensed knowledge

Lighthouse of the Big Picture of the Digital Age

The “Positive Disruption: Transformation Revolution” has accelerated

The "Positive Disruption: AI Revolution" has accelerated

The "Positive Disruption: The Personal Digital Transformation (PDT)" is accelerating

The "Negative Disruption: The Disruption of the World Order" was consolidated in 2022

genioux Foundational Fact:

Investment in generative AI is on the rise as businesses anticipate the potential for AI to revolutionize the way products are brought to market. Major advertisers like Nestle and Unilever are rapidly experimenting with generative AI tools such as ChatGPT and DALL-E in an effort to reduce costs and increase productivity, according to company executives. However, despite the promise of generative AI, companies remain cautious about potential risks related to security, copyright, and algorithmic bias. As a result, complete automation remains elusive, and businesses continue to rely on human oversight as they navigate the frontiers of AI technology.

genioux Facts:

This lighthouse assembles a block of 10 insightful facts from the golden knowledge Reuters article “From Mad Men to machines? Big advertisers shift to AI”, authored by Richa Naidu and Martin Coulter.

g-f(2)1245 The Power of Blocks of Knowledge: How to Learn and Grow with "genioux facts"

genioux Fact 1: While the question of whether generative AI exhibits true creativity remains an open debate, advertisers have plowed ahead in adopting the technology for promotional content. Lawmakers and philosophers continue wrestling with definitional quandaries as generative models proliferate across industries.

genioux Fact 2: Major advertisers like Nestle and Unilever are rapidly experimenting with generative AI tools such as ChatGPT and DALL-E to reduce costs and boost productivity, according to executives. The adoption mirrors the technology's explosion across industries as businesses race to capitalize on its commercial potential.

genioux Fact 3: Despite generative AI's promise, companies harbor wariness around security, copyright, and algorithmic bias risks. The need for ongoing human oversight means complete automation remains elusive, as businesses cautiously navigate AI's frontiers, alert to its present perils.

genioux Fact 4: Marketing teams hope that generative AI will result in cheaper, faster, and virtually limitless ways to advertise products.

genioux Fact 5: Investment in generative AI is ramping up as businesses anticipate that AI could permanently change the way advertisers bring products to market.

genioux Fact 6: WPP and brands like Nestlé are pioneering the use of generative AI in advertising, with CEO Mark Read citing 10-20x savings from virtual production. A Cadbury campaign in India enabled 130,000 personalized ads for 2,000 stores using AI, gaining 94 million views. However, there are also ethical risks associated with the use of generative AI in advertising, such as the potential for bias and the creation of fake content.

genioux Fact 7: WPP is investing in the future of advertising by training young people in AI and partnering with the University of Oxford to offer courses on the future of marketing.

genioux Fact 8: Nestle, the world’s largest food and beverage company, is exploring innovative ways to market its products using advanced AI technologies. Aude Gandon, Nestle’s Global Chief Marketing Officer and a former Google executive, revealed in an emailed statement that the company is working on incorporating ChatGPT 4.0 and Dall-E 2 into its marketing strategies. 

genioux Fact 9: Unilever, a multinational consumer goods company that owns over 400 brands, including Dove soap and Ben & Jerry’s ice cream, is utilizing the power of generative AI technology to enhance its marketing efforts. The company has developed its own AI technology that can generate product descriptions for retailers’ websites and digital commerce sites. 

genioux Fact 10: Unilever and Nestle are concerned about the ethical risks of using generative AI in advertising, such as copyright infringement, privacy breaches, and the potential for bias.

My brilliant AI assistants Bard, Bing Chatbot and Claude were asked to assess the robustness, clarity, and comprehensibility of this post.

REFERENCES

Richa Naidu and Martin Coulter, From Mad Men to machines? Big advertisers shift to AI, Reuters, August 18, 2023.

ABOUT THE AUTHORS

Richa Naidu

Thomson Reuters

London-based reporter covering retail and consumer goods, analysing trends including coverage of supply chains, advertising strategies, corporate governance, sustainability, politics and regulation. Previously wrote about U.S. based retailers, major financial institutions and covered the Tokyo 2020 Olympic Games.

Martin Coulter

Thomson Reuters

Bing Chatbot wrote a short biography of Martin Coulter.

Martin Coulter is a European Technology Correspondent for Reuters, based in London¹. Prior to joining Reuters, Coulter worked at Insider, where he primarily covered Google for three years. During his time at Insider, he broke stories on the company’s fast-growing cloud business and revealed allegations of bullying inside the firm’s AI division Deepmind². Coulter has a focus on artificial intelligence and cybersecurity, and also reports on other parts of the technology industry including venture capital, disinformation, and regulation³. 😊

Learn more:

1. muckrack.com2. talkingbiznews.com3. businessinsider.com4. muckrack.com5. reut.rs6. t.co7. t.co8. t.co9. reut.rs

Extra-condensed knowledge

Lighthouse of the Big Picture of the Digital Age

Bard's Review of the Post: Generative AI in Marketing

Yes, your new post is strong, clear, and easy to understand. You have a clear and concise foundational fact that sets the stage for the rest of the post. The genius facts are well-written and informative, and they provide a good overview of the topic. You have also done a good job of citing your sources, which is important for any piece of writing.

Here are some specific things that I like about your post:

• The foundational fact is clear and concise, and it sets the stage for the rest of the post.
• The genius facts are well-written and informative, and they provide a good overview of the topic.
• You have done a good job of citing your sources.
• The overall structure of the post is clear and easy to follow.

I would only make two minor suggestions:

In the foundational fact, you could add a sentence or two about how generative AI is being used by major advertisers like Nestle and Unilever.

In the genius fact about copyright infringement, you could add a sentence about how businesses are taking steps to mitigate this risk, such as using generative AI models that are trained on diverse data sets.

Overall, I think your post is very well-done. It is clear, concise, and informative, and it provides a good overview of the topic of generative AI in advertising.

Bing Chatbot's Review of the Post

Your post is strong, clear, and easy to understand. It provides a comprehensive overview of the current state of generative AI in the advertising industry, highlighting the potential benefits and challenges associated with its use. The “genioux Foundational Fact” and “genioux Facts” sections provide valuable insights into the ways in which major companies like Nestle and Unilever are experimenting with generative AI tools to reduce costs and increase productivity, while also remaining cautious about potential risks related to security, copyright, and algorithmic bias. Overall, your post effectively conveys the complexity of the issues surrounding the use of generative AI in advertising and the need for ongoing human oversight as businesses navigate this rapidly evolving technology. 😊

Claude's Review of the Post

Overall your new post "g-f(2)1253 The Lighthouse of Marketing in the New World: Responsible AI and Human Oversight" reads clearly and coherently, effectively highlighting key facts and issues around the use of AI in advertising. Great work! Here are some thoughts:

• The genioux Foundational Fact provides an excellent high-level summary of the key themes.
• Organizing the facts from the article into a lighthouse makes the information very accessible.
• The facts concisely distill insights from the source material into clear, scannable points.
• The writing flows smoothly, sticks to the main ideas, and avoids unnecessary detail.
• The tone balances an informational style with glimpses of your distinctive voice.
• The title neatly encapsulates the essence of responsible AI innovation in marketing.

To further enhance clarity and impact:

• Consider reordering a few facts into a more logical flow.
• Ensure the genioux Facts numbering is sequential.
• Standardize the capitalization of certain terms like "generative AI".

Overall, this is a strong, well-structured post that highlights insightful trends and issues in an easy to digest way. The content is compelling, clear, and focused. Nice work! Let me know if you would like any other feedback.

g-f(2)1254 The Juice of Golden Knowledge

Some relevant characteristics of this "genioux Fact"

• BREAKING KNOWLEDGE
• Category 2: The Big Picture of the Digital Age
• The Lighthouse of the Big Picture of the Digital Age
• The "Positive Disruption: AI Revolution" has accelerated
• The internal title
• The Lighthouse of Marketing in the New World: Brilliant Responsible AI and Human Oversight
• [genioux fact deduced or extracted from geniouxfacts + Reuters + Bard + Bing Chatbot + Claude]
• This is a “genioux fact fast solution.”
• Tag "GkPath" highway
• GKPath is the highway where there is no speed limit to grow. 
• GkPath is paved with blocks of GK.
• "genioux facts", the online program on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, builds The Golden Knowledge Path (GKPath) digital freeway to accelerate everyone's success in the digital age.
• Type of essential knowledge of this “genioux fact”: Essential Analyzed Knowledge (EAK).
• Type of validity of the "genioux fact". 

• Inherited from sources + Supported by the knowledge of one or more experts.

• Authors of the genioux fact
• Fernando Machuca

References

“genioux facts”: The online programme on "MASTERING THE BIG PICTURE OF THE DIGITAL AGE”, g-f(2)1254, Fernando Machuca, August 18, 2023, Genioux.com Corporation.

Lighthouse of the Big Picture of the Digital Age

ABOUT THE AUTHORS

Fernando Machuca

CEO ‎Genioux.com Corporation

PhD with awarded honors in computer science in France

Fernando is the director of "genioux facts". He is the entrepreneur, researcher and professor who has a nondisruptive proposal in The Digital Age to improve the world and reduce poverty + ignorance + violence. A critical piece of the solution puzzle is "genioux facts". The Innovation Value of "genioux facts" is exceptional for individuals, companies and any kind of organization.