Tuesday, January 5, 2021

g-f(2)64 THE BIG PICTURE OF THE DIGITAL AGE: PwC, Key trends about live sports viewing

VIRAL KNOWLEDGE: The “genioux facts” knowledge news

Extra-condensed knowledge

  • 86% of industry leaders believe that live sports viewing will become significantly richer, immersive and interactive.
  • Most expected collaboration models with the sports industry 
    • 75% Funding by financial investors/private equity
    • 70.2% Joint projects and co-creation with sponsors
  • Top three industry-wide opportunities and threats
    • Opportunities
      • 1  Enhanced digital media fan experience
      • 2  Creation and monetisation of digital assets
      • 3  Innovation in media rights packaging and distribution
    • Threats
      • 1  Impact of health and safety crises
      • 2  Reduced financial resources to invest/innovate
      • 3  Dominance of major tech firms as gateway to content

Genioux knowledge fact condensed as an image.

Category 2: The Big Picture of the Digital Age

[genioux fact produced, deduced or extracted from PwC]

Type of essential knowledge of this “genioux fact”: Essential Deduced and Extracted Knowledge (EDEK).

Type of validity of the "genioux fact". 

  • Inherited from sources + Supported by the knowledge of one or more experts + Supported by a survey.

Authors of the genioux fact

Fernando Machuca


PwC’s Sports Survey 2020, Sports industry: rebooting system, PricewaterhouseCoopers, PwC.


The Sports Business Advisory team was established by PwC Switzerland in 2012 and has evolved into PwC’s sport business hub for Europe, the Middle East and Asia. The team helps sports industry players design effective strategies, identify new growth opportunities and optimize their operations to meet their business goals. Working closely with PwC teams and functional experts in various territories throughout our network, we’ve delivered projects for a variety of organisations across the EMEA region. Since 2016, we’ve published PwC’s Sports Survey annually, checking the pulse of the sports industry on growth expectations and a wide range of strategic and organisational topics. We hope you found the fifth edition of this publication insightful.

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