- The current fascination with disruption hides an awkward truth, we assume it is happening, but do we really know for sure? Disruption is rarely defined and almost never measured.
- The authors provide evidence based quantification of both “actual” disruption of industries as well as a measure of disruption “hype”.
- The data cover a seven-year period from 2012 to 2018 across 12 industries.
- The authors’ complemented the research with a survey of 2000 business executives.
- The authors’ failed to find evidence of any correlation between the hype around an industry disruption and actual disruption within that industry.
- So the important conclusion for executives is “do not believe the hype”. We found some surprising differences by industry between actual disruption and the hype by industry.
Category 2: The Big Picture of the Digital Age
[genioux fact produced, deduced or extracted from Journal of Strategy and Management]
Type of essential knowledge of this “genioux fact”: Essential Deduced and Extracted Knowledge (EDEK).
Type of validity of the "genioux fact".
- Inherited from sources + Supported by the knowledge of one or more experts + Based on a research + Supported by a survey.
Authors of the genioux fact