Friday, January 1, 2021

g-f(2)56 The Big Picture of Digital Transformation: Executives should take a more evidence-based approach for managing disruption

Extra-condensed knowledge

Lifting the lid on disruption fever, Michael Wade, Didier C-L Bonnet, Jialu Shan, 23 July 2020, Journal of Strategy and Management. 
  • The current fascination with disruption hides an awkward truth, we assume it is happening, but do we really know for sure? Disruption is rarely defined and almost never measured. 
    • The authors provide evidence based quantification of both “actual” disruption of industries as well as a measure of disruption “hype”. 
    • The data cover a seven-year period from 2012 to 2018 across 12 industries. 
    • The authors’ complemented the research with a survey of 2000 business executives.
  • Findings
    • The authors’ failed to find evidence of any correlation between the hype around an industry disruption and actual disruption within that industry. 
    • So the important conclusion for executives is “do not believe the hype”. We found some surprising differences by industry between actual disruption and the hype by industry.

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Category 2: The Big Picture of the Digital Age

[genioux fact produced, deduced or extracted from Journal of Strategy and Management]

Type of essential knowledge of this “genioux fact”: Essential Deduced and Extracted Knowledge (EDEK).

Type of validity of the "genioux fact". 

  • Inherited from sources + Supported by the knowledge of one or more experts + Based on a research + Supported by a survey.

Authors of the genioux fact

Fernando Machuca


Lifting the lid on disruption fever, Michael Wade, Didier C-L Bonnet, Jialu Shan, 23 July 2020, Journal of Strategy and Management, Vol. 13 No. 4, pp. 495-501.


52 Publications

Didier Bonnet is Affiliate Professor of Strategy and Digital Transformation at IMD. Professor Bonnet areas of expertise cover digital economics, digital strategy, innovation and the process of large-scale digital transformation for global corporations. He is also a strategy consultant and EVP with Capgemini Invent, where he leads the digital transformation practice. He has more than 30 years' experience in strategy development and business transformation for global clients and has worked in over 15 countries.

IMD Business School, Switzerland · Global Center for Digital Business Transformation

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