Extra-condensed knowledge

70% of high-performance marketing teams claim they have a fully defined AI strategy versus 35% of their under-performing peer marketing team counterparts.

CMOs who lead high-performance marketing teams place a high value on continually learning and embracing a growth mindset, as evidenced by 56% of them planning to use AI and machine learning over the next year.

36% of marketers predict AI will have a significant impact on marketing performance this year.

32% of marketers and agency professionals were using AI to create ads.

High-performing marketing teams are averaging seven different uses of AI and machine learning today and just over half (52%) plan on increasing their adoption this year.

High-performing marketing teams and the CMOs lead them to invest in AI and machine learning to improve customer segmentation.

Genioux knowledge fact condensed as an image

Condensed knowledge

AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving Marketing and Sales problems over the next three years, according to the McKinsey Global Institute.
Marketers' use of AI soared between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020, according to Salesforce Research's most recent State of Marketing Study.
AI, Machine Learning, marketing & advertising technologies, voice/chat/digital assistants and mobile tech & apps are the five technologies that will have the greatest impact on the future of marketing, according to Drift's 2020 Marketing Leadership Benchmark Report.

Category 2: The Big Picture of the Digital Age

[genioux fact produced, deduced or extracted from Forbes]

Type of essential knowledge of this “genioux fact”: Essential Deduced and Extracted Knowledge (EDEK).

Type of validity of the "genioux fact".

Inherited from sources + Supported by the knowledge of one or more experts + Supported by research.

Authors of the genioux fact

Fernando Machuca

References

10 Ways AI And Machine Learning Are Improving Marketing In 2021, Louis Columbus, February 21, 2021, Forbes.

ABOUT THE AUTHORS

Louis Columbus

Senior Contributor

ENTERPRISE TECH

Twitter account: @LouisColumbus

Software product marketing and product management leader with experience in marketing management, channel and direct sales with an emphasis in Cloud, catalog and content management, sales and product configuration, pricing, and quoting systems.

Previous positions include product management at Ingram Cloud, product marketing at iBASEt, Plex Systems, senior analyst at AMR Research (now Gartner), marketing and business development at Cincom Systems, Ingram Micro, a SaaS start-up and at hardware companies.