- But the business environment is changing in ways that increase both the need and the potential for leadership teams, even those with the strongest and most profitable core businesses, to consider investing in a second major growth engine.
- This Engine 2 can hedge against disruption of the core business, or it can take advantage of shifting business boundaries in newly accessible adjacent markets.
Category 2: The Big Picture of the Digital Age
[genioux fact produced, deduced or extracted from Bain & Company]
Type of essential knowledge of this “genioux fact”: Essential Deduced and Extracted Knowledge (EDEK).
Type of validity of the "genioux fact".
- Inherited from sources + Supported by the knowledge of one or more experts + Based on a research.
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