Sunday, January 3, 2021

g-f(2)59 “THE BIG PICTURE OF THE DIGITAL AGE”: Driving Sustainability-Oriented Innovation

Extra-condensed knowledge

  • Sustainable business model innovation (SBMI) in large multinational corporations is increasingly perceived as a key driver for competitive advantage and corporate sustainability. 
  • Sustainability-oriented innovation can help companies become more competitive and identify new markets while addressing the world’s needs. 
    • However, unless management provides a clear sense of purpose, the right resources, a collaborative environment, positive reinforcement, and a commitment to accountability, companies will find it difficult to get employees to participate in sustainability-oriented initiatives. 
    • And without the enthusiasm and commitment of motivated employees, companies aspiring to become innovators in sustainability will risk losing their edge.

Genioux knowledge fact condensed as an image

Category 2: The Big Picture of the Digital Age

[genioux fact produced, deduced or extracted from MIT SMR, ScienceDirect]

Type of essential knowledge of this “genioux fact”: Essential Deduced and Extracted Knowledge (EDEK).

Type of validity of the "genioux fact". 

  • Inherited from sources + Supported by the knowledge of one or more experts.

Authors of the genioux fact

Fernando Machuca



Thijs H.J. Geradts is a lecturer in strategic management and entrepreneurship at Erasmus University in Rotterdam, Netherlands, and a research fellow at Nyenrode Business Universiteit in Breukelen, Netherlands. Nancy M.P. Bocken is a professor in sustainable business at Lund University in Lund, Sweden, and an associate professor at Delft University of Technology in Delft, Netherlands. 

Maastricht University | UM · School of Business and Economics
PhD, MSc

Professor in Sustainable Business at Maastricht Sustainability Institute (MSI). Recent areas of focus include: circular and sustainable business models; experimentation to close the 'idea-action gap' for sustainability and circular economy, and sufficiency oriented business approaches to slow consumption and resource usage. My recent 5-year European Research Council (ERC) project CIRCULAR X investigates experimentation with new circular business models.

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